business goals

Tips for Staying Organized and Focused in 2017

Tips for Staying Organized and Focused in 2017

Did you know that most people have already slacked up on their New Year’s resolution? In fact, only 8% of Americans will even achieve their goals this year.

If you stop hitting the gym you might gain few extra pounds, but if you slack up on your goals in business, you could lose clients, a competitive advantage and incredible team members.

Why Understanding What Your Company Values is Key to Obtaining New Business

Why Understanding What Your Company Values is Key to Obtaining New Business

Before you can sell customers on your products and services, you need to sell them on your company. You need to convince them that your business is about more than making a quick buck. The same goes for potential employees, and even media. They all connect with organizations that have a greater purpose. The way many organizations do that is by developing strong core values and culture.

Making Your Branding Materials Stand Out

Making Your Branding Materials Stand Out

When you are out establishing a business and building a brand identity, one of the first things you need to think about is developing and distributing branded materials. When well executed, branded materials are a powerful form of marketing and a key way of building brand visibility and recognition among your target audience, so it is crucial to get things right. Your brand materials absolutely need to reflect your brand’s core identity, purpose, and message right down to the smallest details.

How to improve business for restaurant owners

How to improve business for restaurant owners

Your restaurant has been around for decades.  There are tons of memorabilia on the wall and grandpa is still in the back going through the books like he always has, but it's time for a change.  Customers want to come in to use their credit card or Apple pay, but you're stuck in the stone age.  So what's stopping you?  You're afraid that Grandpa is going to hate the new technology and your business will suffer during the integration of a new Point of Sales (POS) system.

Your Digital Footprint 0.1 - Why You Should Manage It

Your Digital Footprint 0.1 - Why You Should Manage It

It’s a whole new world, baby. Once upon a time, politicians, entertainers and athletes could get away with a fair amount of silly behavior with no record of it.

There was no such thing as a digital footprint, capturing every event in your life into the indissoluble time capsule called the internet.

With the birth of the online world, however, came an entire new way of being remembered and, more relevantly, an entirely different way of being evaluated now.

How To Sell To Big Box Retail – Part 3: The Supply Chain

How To Sell To Big Box Retail – Part 3: The Supply Chain

Getting your first order from a big box chain is a huge accomplishment for your business. But as difficult as it is to get the opportunity to sell your products to a retail giant, that could only be the beginning of your challenges. Big box retail partners have certain expectations for how your company should operate, and the increased exposure you’re likely to experience from your placement on the big box retail shelves could change your customers’ expectations as well. Your company might need to make significant upgrades to supply chain, inventory and fulfillment systems, along with a significant investment, if you want to play in the retail big leagues, and stay there.

How to Get Customers to Take Action

How to Get Customers to Take Action

Regardless what you may have assumed to the contrary, conversion is more of a science than an art. You don’t need to have a special way with words or a talent for selling things to get people to take the actions you need them to take.

40% of shoppers consult 3 or more channels (often while shopping) before making a purchase.  According to a research study reported in The Atlantic, 47% of the time, the human mind is wandering.

Being Realistic about Your Schedule

Being Realistic about Your Schedule

Between juggling fulltime jobs, friends, and kids, most of us have way too much on our plates. We often make the mistake of trying to jam pack too many things in the day, assuming that we can do more than we actually have the time and energy for.

While it is good to be ambitious, if you pack too much into your schedule chances are things will actually backfire, and you will subsequently end up being less productive.

10 Tips to Keep Entrepreneurs Pushing Forward

10 Tips to Keep Entrepreneurs Pushing Forward

There is no denying that the life of an entrepreneur is challenging. People starting and building a business have a lot to manage and even more to think about. How do you find the right team members that will understand what you are trying to accomplish and help take your business where you want it to go? What tools will keep you organized? Who is your target audience and is your marketing and overall business strategy customized toward them?

New Year’s Marketing Trends and How to Use Them

New Year’s Marketing Trends and How to Use Them

New Year’s resolutions: unrealistic self-pressure tactics from a bygone era, or inspirational methods of motivating us to become the best versions of ourselves? Most of us fall decidedly on one side of the fence or the other, but any way you slice it, 45% of Americans resolve to change at least one aspect of their lives at the beginning of each new year . . . and intelligent entrepreneurs are taking advantage.

Delegate Strategically to Grow Your Business

Delegate Strategically to Grow Your Business

Running a small business means that you are used to doing everything yourself. All decision-making, from big picture strategy goals to negotiating with vendors right down to purchasing office supplies, potentially runs through you. In the beginning, this makes a lot of sense. As you are establishing a business, you likely will need to put yourself into overdrive and pile everything onto your plate in order to save money, or just make sure it all gets done right.