When you are out establishing a business and building a brand identity, one of the first things you need to think about is developing and distributing branded materials. When well executed, branded materials are a powerful form of marketing and a key way of building brand visibility and recognition among your target audience, so it is crucial to get things right. Your brand materials absolutely need to reflect your brand’s core identity, purpose, and message right down to the smallest details.
What could be more important than to market yourself? Businesses may come and go, but establishing a strong personal brand for yourself and strengthening the way that you market yourself will benefit you for your entire life. This is not only important when you are applying for a new job (although it is very important then), it is important whenever you meet a new contact. In this digital age, the first thing anyone does is "Google" you. By building your personal brand with a LinkedIn profile, personal website or portfolio, you will ensure that you stand out and avoid scrambling at the last minute. That being said, what can you do to up your branding game?