When many people think of a rebrand, they imagine a complete head-to-toe makeover. However, it doesn’t have to be a major overhaul. It is more common for companies to make slight adjustments to keep their business competitive and sustainable.
There is no denying it: the athletic apparel market is one of the most lucrative apparel industries out there. Morgan Stanley predicted that the athletic apparel market will grow to an impressive $83 billion by 2020 – and just about everyone from Kanye West to Alexander Wang is clamoring to get in on the action.
The word “brand” is derived from an Old Norse term “brandr”, which means literally “to burn”. Cattle ranchers would burn marks into their livestock to signify ownership. Each brand mark was unique so that ranchers could identify their animals from other livestock if they were lost or stolen. In the same sense, a cattle rancher’s mark is similar to the logo of businesses today, it’s unique, recognizable and communicates ownership.
Owning a business can offer tremendous rewards, both personal and professional. It also holds unique challenges that not everyone is prepared to face. The good news is that you can learn how to handle those challenges; the bad news is that, in all likelihood, nobody ever taught you how. A traditional education is good for many things—I hear yours was excellent—but it tends not to address some important realities about life as a business owner.
Logos are a key component of branding. When designed well, a customer will immediately associate a logo with a given brand, boosting brand visibility and recognition. However, creating the perfect logo is easier said than done. To ensure you get it right, be sure to keep the following things in mind when designing your brand’s logo.
When you are out establishing a business and building a brand identity, one of the first things you need to think about is developing and distributing branded materials. When well executed, branded materials are a powerful form of marketing and a key way of building brand visibility and recognition among your target audience, so it is crucial to get things right. Your brand materials absolutely need to reflect your brand’s core identity, purpose, and message right down to the smallest details.
The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.
When it comes to running and growing a company, going it alone often isn’t the smartest option. That’s what 10twelve is here for. 10twelve is a strategic marketing partner that can help companies of all types and sizes meet their marketing needs. The experts on the 10twelve team can help with everything from effective branding to compelling web development to producing beautiful visuals.