brand

Essentials for Powerful Brand Storytelling

Essentials for Powerful Brand Storytelling

Nobody wants to be told to buy something. However, everyone loves a great story. Telling stories is how humans have shared knowledge, built trust and developed authority since the dawn of time.

Scientific research has shown that as a species, we are wired for stories. They can trigger emotional and physiological responses in our bodies. One study by neuroscientist Paul Zak found that a compelling narrative releases oxytocin, a chemical associated with empathy and trust. When it is released in the brain, it can influence a person’s attitudes, beliefs, and behaviors.

Great Designs Won’t Save Your T-Shirt Company

Great Designs Won’t Save Your T-Shirt Company

I know you. You’re a doodler. A designer. An artist. You’ve got an eye for cool fonts and catchy sayings. You’d rather hit a thrift store than a night club. People are constantly complimenting you on your taste or at the very least telling you, “Hey, cool shirt.” For years you’ve looked at those doodles, designs and that running notes doc of quips and phrases and thought, “Man this would make such a cool t-shirt.”