blogging

Elements of a Great Blog

Elements of a Great Blog

No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.

Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.

You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.

What to Write? - How to Find Topics to Write About

What to Write? - How to Find Topics to Write About

You already know that you’re supposed to write content for your blogs, but knowing what to write is the tricky part.

Before you feel like banging your head against the wall, take a look at some of these nifty ideas to help you collect some great content ideas.

Feedly Boards – A Great Addition For Content Curation

Feedly Boards – A Great Addition For Content Curation

We’ve written before about Feedly, a popular RSS reader for both web and mobile, which also happens to be one of our favorite tools for researching and curating great content. Well, the folks over at Feedly seem to have gotten wind of the fact that its users are using it as more than just a way to keep up with their favorite news and blogs. This is a fact Feedly seems to have embraced wholeheartedly, as evidenced by a recent slew of features that they’ve added to their service which are geared toward businesses, teams, and individuals like us who love using Feedly for research. The latest such feature is what they call “boards.”

Coming Up with Topics for Your Company Blog

Coming Up with Topics for Your Company Blog

You’ve probably already heard that regular blogging is key for content marketing and SEO. Are you wondering how often your company should be blogging to reap the benefits? Generally, the more you’re blogging, the better. Research shows that companies that publish over 16 blog posts per a month get well over 3 times the amount of traffic as blogs that post four or fewer posts per month, and they also generate over 4 times as many leads. There is no doubt that blogging is pretty great for business. The more you do it, the quicker you build up an audience and the more successful you will ultimately be.

The 5 Crucial Elements of a Perfect Blog

The 5 Crucial Elements of a Perfect Blog

It’s no secret that creating the perfect blog that will attract high levels of traffic is no easy feat. It’s been estimated that some 2 million new blog posts are published each and every day, so the competition is stiff, to say the least. However, by making sure you have the basic foundational elements of an excellent blog in place, you can put yourself on the right trajectory. To put yourself and your blog on the road to success, look at the five crucial elements of the perfect blog.

Offsite SEO: The Most Important Things to Know

Offsite SEO: The Most Important Things to Know

Offsite SEO is like the big brother of Onsite SEO. It has the ability to look out for and lead traffic to your website. Offsite SEO is doing the hard work; it’s out there on sites that may have much or little to do with your website directly, working to direct eyeballs to your website.

Why It Is Important to Keep Your Website Content Fresh

Why It Is Important to Keep Your Website Content Fresh

The Internet is a constantly and rapidly changing place. Thanks to social media, mobile devices and our growing need for speed, even content and news that was posted a few days ago can be considered outdated. For those viewing your website and for Google rankings, it is critical to keep you website content fresh. 

Get the Most Out of Your Content Creation

Get the Most Out of Your Content Creation

Pouring countless hours and thousands of dollars into content that isn’t producing any return on investment (ROI) is one of the most frustrating experiences for business owners. You may be tempted to throw in the towel, especially in the beginning. However, don’t completely abandon your content creation efforts just yet.

Creating Great Content

Creating Great Content

Oh boy. This was a tough one! Creating great content is something we all strive to do, but it’s not something that comes easily to anyone.  With the growing ease and simplicity of creating and posting content, the market gets more and more crowded!  Here at 10twelve, we know a little bit about content creation, and I’m hoping to share what we’ve learned from our business and pet projects.

Blogs for New Businesses

Blogs for New Businesses

When you’re getting a new business up and running, putting together and implementing a new marketing strategy can be daunting. Although blogging is an important part of content marketing, many new businesses feel like they simply don’t have the time or the resources to develop and syndicate high-quality blog content. However, neglecting your business’s blog can actually hurt you in the long run. Making a commitment to maintain your blog and publish content consistently is one of the best things you can do for your new business. So, what are the benefits of blogging for new businesses? Let’s take a look.

Why You Should Be Blogging

Why You Should Be Blogging

So, you’ve just finished the prototypes for your exclusive line of customizable puppy apparel, and you can’t figure out why your site isn’t gaining any traction . . . or maybe you’re a lacrosse coach who wants to start pulling in some additional income by offering private lessons, but you have no idea how to get the word out there beyond the handful of kids who are already on your team. More likely than not, you’re an entrepreneur or startup founder who is looking for ways to boost SEO and increase your click-through ratio.