audience engagement

Engaging your audience through video

Engaging your audience through video

When it comes to engagement, visual content is better than simple text by just about every measure you can think of. Facebook posts containing images are twice as effective as text alone. When those images are moving (aka VIDEO), that effectiveness jumps to 12 times!

We see those kinds of results almost no matter where video shows up. In email, video can increase click-through rates 200-300%. When combined with full page ads, videos increase engagement 22%. 

6 Keys To an Effective Social Media Distribution Team

6 Keys To an Effective Social Media Distribution Team

Creating engaging content is critical to business success and survival, but it is only part of it. Even if you have stellar content, it won’t matter if the right people aren’t seeing it. Distribution is key, but it is also something that many companies struggle to execute effectively. In fact, although brands invest around 25%-43% of their marketing budget on content, only 23% of CMOs believe that they are getting the right content to the right audience at the right time and format.

Responding to Reviews: Do's and Don'ts

Responding to Reviews: Do's and Don'ts

Reviews can make or break your company. Positive reviews can give your brand credibility, spread the word, improve local SEO and generate leads and sales. On the other hand, even one negative experience can damage your reputation and drive potential customers away.

Today’s consumers rely heavily on online reviews to help them research businesses and make purchasing decisions. Those that enter your store or visit your website were likely influenced by a review they read. Here’s why:

How Important Is Facebook Live?

How Important Is Facebook Live?

In 2016, Facebook joined the ranks of the ever-growing number of social media sites that offer live video streaming, and the feature is quickly growing in popularity. Facebook itself is pretty invested in growing Facebook life, which Zuckerberg reportedly views as key to the next phase of the social media giant’s growth. Live video gives users a new way to interact with one another and, perhaps most pertinently, it gives brands a new way to interact with their customers, meaning it has the potential to totally change the relationship between digital marketing and social media.

However, with that being said, Facebook Live is still quite new. It can be hard for marketers to know how much time, energy, and resources they should be devoting to Facebook live, particularly when there are so many other digital marketing activities to engage in. So, just how important is Facebook live? We’re here to break down everything you need to know about this new social media tool.

Coming Up with Topics for Your Company Blog

Coming Up with Topics for Your Company Blog

You’ve probably already heard that regular blogging is key for content marketing and SEO. Are you wondering how often your company should be blogging to reap the benefits? Generally, the more you’re blogging, the better. Research shows that companies that publish over 16 blog posts per a month get well over 3 times the amount of traffic as blogs that post four or fewer posts per month, and they also generate over 4 times as many leads. There is no doubt that blogging is pretty great for business. The more you do it, the quicker you build up an audience and the more successful you will ultimately be.

Ways to Affordably Market Your Restaurant

Ways to Affordably Market Your Restaurant

There is no denying it: In order to succeed, restaurants need to a marketing plan. In order to get people through your doors, at your tables, and eating your food, you need to market your restaurant to the surrounding community to make people aware that you even exist and that your food is worth trying.

One of the most competitive markets to be in is the food business. Because of this, how a restaurant markets itself can be the difference between success and failure,” AJ Agrawal explained in Forbes. “You might have the greatest-tasting food in the world, but if you’re not actively marketing your product in the correct way, you simply won’t make it in the food industry. Restaurants need to market themselves to be accessible and appealing to an ever-growing consumer base that prioritizes efficiency, creativity, and competitive pricing.”

What You Need To Know About Generation Z

What You Need To Know About Generation Z

There is group of people in the United States that is over 23 million strong and growing. By 2020, they will account for somewhere between one-third and 40% of U.S. population, and will be the fastest growing generation in both the workplace and the marketplace. Even now, they already contribute more than $44 billion to the economy.

And most of them have yet to even graduate high school.

I’m not talking about Millennials. I’m talking about Generation Z.

Ways to Drive Tourists into Your Local Business

Ways to Drive Tourists into Your Local Business

Tourism is one of the largest industries in the United States, contributing $1.47 trillion to the GDP in 2014, a number that is expected to grow to more than 2.5 trillion by 2025. Both domestic tourists and international tourists are driving this trend. In fact, the U.S. is second only to France in the number of tourists that it receives each year, and tourists spend more money in the U.S. than in any other country. According to the US Travel Association, tourists in the country spend an average of $2.6 billion a day, or $30,033 every second. Tourism in the U.S. peaks in the summer, as international and domestic travelers alike take advantage of the warm weather and sunshine to explore new places, from some of the U.S.’s biggest cities to the remote corners of its national parks.

How to Grow Your Social Media Audience

How to Grow Your Social Media Audience

Growing your audience on social media can be a daunting challenge. But for those who succeed, the rewards are real – including increased brand visibility and more sales. By employing the right social tactics to deliver content that correlates with what people want, you can grow your social media following in a cost-effective way that doesn’t alienate or annoy your followers. To put your brand on the path to social media success, be sure to keep the following tips and tricks in mind.

Things You Should Know about Millennial Buyers

Things You Should Know about Millennial Buyers

Companies are increasingly competing for millennial's favor, and for good reason. There are some 200 million millennials in the US alone, roughly one fourth of the population. According to Millennial Marketing, it is estimated that millennials comprise roughly 20 percent of consumer discretionary purchases, which adds up to more than a trillion dollars in direct buying power.

Establishing Your Target Audience and Making It Count

Establishing Your Target Audience and Making It Count

We’ve said it before, and we’ll say it again: attempting to market to everyone is essentially the same as marketing to no one at all. With a variety of products and services flooding the market—and with a market that is vastly more accessible to consumers than ever before—establishing a target demographic is necessary if a company hopes to remain competitive.

The Importance Of A Brand Video

The Importance Of A Brand Video

Whenever I think about brand videos, I can’t help but think about Forrester researcher Dr. James McQuivey, who estimates that one minute of video is equal to 1.8 million words.

Now, McQuivey is the first to admit that this “stat” is mostly a soundbite, which was arrived at using some loosey-goosey math based on a picture being worth 1,000 words and multiplying that by the number of frames in a second of video, etc. (Sidenote: to the extent that it can be measured, a picture may only be worth around 84 words. Just saying.)