Apparel is one of the leading industries in the world. It is valued at more than 3 trillion dollars and comprises 2% of global GDP. Womenswear is worth an estimated 621 billion dollars, followed by menswear at 402 billion. The United States has the largest apparel market worldwide, with a value of more than 395 billion dollars.
Major apparel print processes are becoming more and more popular. Increasingly, brands are recognizing the power of printed apparel in building brand identity. After all, getting customers to wander around with a T-shirt that boasts your brand’s logo is a powerful form of advertising and can significantly improve your brand’s visibility. If you’re considering major apparel print processes, you should know a few things.
What is your brand? Is it your company name? Your products? Your packaging? Your logo? Your website? Is it a few clever words that describe what your company’s all about?
The truth is it's none of those things. And all of them. I know, I know. That’s super confusing. Read on, and let’s see if we can make some sense of it.