There are many reasons why businesses include pay-per-click (PPC) campaigns in their overall marketing and sales strategies. You may have a great product but need to increase your customer base. You may be launching a new service and need to boost awareness or you may be opening a new store location and want to connect with local customers.
If you want to know the secrets to creating a successful ad campaign, take a look at the brands that have achieved it. At 10twelve, we’ve compiled a list of the most powerful ad campaigns from the last decade to inspire your own.
“Infographic” has been a major buzzword in the world of digital marketing over the past several years. And, they’re becoming more and more popular. According to the Content Marketing Institute, there was a 17 percent increase in B2C marketers’ use of infographics between 2015 and 2016 and a 5 percent increase in B2B marketers’ use.
If you are looking for cost-effective ways to reach large audiences, Facebook is one of the primary advertising channels to consider.
As of 2016, there were over 4 million active advertisers using the platform and with good cause. According to a recent report, the average Facebook user spends 50 minutes of their day on the platform. To put that in perspective, it is almost as much time as we spend eating and drinking (1.07 hours) and nearly triple how much time we spend reading (19 minutes). Facebook reports that its ad reach and targeting is 89% accurate, in comparison to the average online reach of other digital ads at 38%.
Excuse me while I pick myself up off the floor from laughing my guts out. If you haven’t seen Candace Payne’s Facebook Live video of her putting on a Chewbacca mask and laughing herself silly, you’ve been missing out on some worthy side aches. To date, her video has racked up an astonishing 164 million views, the most in the history of social media live video.
Everyone wants content that becomes so popular, even mainstream media takes notice. In fact, 35% of people that post videos do so in the hopes that they will become viral. However the chances of going viral, whether it’s a blog post, video or infographic, are actually very slim━unless it’s a funny baby or cat video. Even then, you have a lot of competition. (Almost 45% of Internet users post videos of cats or other animals, according to Pew Research Center.)
Raise your hand if you’ve had this experience:
You’re on Amazon shopping for something – let’s say toilet paper. You compare a couple of different brands and variants (Do you want the super soft or the super strong? Double roll or mega roll?), maybe you’re even doing this on your phone from your local grocery store to see which is cheaper. Anyway, the whole thing makes your head spin and you decide to punt the decision to another day.