advertising strategy

PPC Advertising: Which of These 5 Channels Is Right for You?

PPC Advertising: Which of These 5 Channels Is Right for You?

There are many reasons why businesses include pay-per-click (PPC) campaigns in their overall marketing and sales strategies. You may have a great product but need to increase your customer base. You may be launching a new service and need to boost awareness or you may be opening a new store location and want to connect with local customers.

Reasons Why You Should Create More Infographics

Reasons Why You Should Create More Infographics

“Infographic” has been a major buzzword in the world of digital marketing over the past several years. And, they’re becoming more and more popular. According to the Content Marketing Institute, there was a 17 percent increase in B2C marketers’ use of infographics between 2015 and 2016 and a 5 percent increase in B2B marketers’ use.

What Should You Know About Facebook Live?

What Should You Know About Facebook Live?

In the past several months, live video streaming has exploded, and it is changing how people and brands interact with each other and how we consume online content. Video content is fast-growing, however, a recent report found that the growth of live video is outpacing all other types by 113%.

Facebook Targeting Options to Focus Your Spend

 Facebook Targeting Options to Focus Your Spend

If you are looking for cost-effective ways to reach large audiences, Facebook is one of the primary advertising channels to consider.

As of 2016, there were over 4 million active advertisers using the platform and with good cause. According to a recent report, the average Facebook user spends 50 minutes of their day on the platform. To put that in perspective, it is almost as much time as we spend eating and drinking (1.07 hours) and nearly triple how much time we spend reading (19 minutes). Facebook reports that its ad reach and targeting is 89% accurate, in comparison to the average online reach of other digital ads at 38%.

The Importance of Live Streaming Video in 2017

The Importance of Live Streaming Video in 2017

Excuse me while I pick myself up off the floor from laughing my guts out. If you haven’t seen Candace Payne’s Facebook Live video of her putting on a Chewbacca mask and laughing herself silly, you’ve been missing out on some worthy side aches. To date, her video has racked up an astonishing 164 million views, the most in the history of social media live video.

How To Get Your Content Picked Up By Media

How To Get Your Content Picked Up By Media

Everyone wants content that becomes so popular, even mainstream media takes notice. In fact, 35% of people that post videos do so in the hopes that they will become viral. However the chances of going viral, whether it’s a blog post, video or infographic, are actually very slim━unless it’s a funny baby or cat video. Even then, you have a lot of competition. (Almost 45% of Internet users post videos of cats or other animals, according to Pew Research Center.)

Get Your Company Discovered

Get Your Company Discovered

When I was a kid, my siblings and I ran lemonade stands every summer. My dad would encourage us to move off the front lawn and go down the street to collect as many prospects as possible. “If they don’t know you’re selling anything, you won’t sell anything.”

Retargeting Your Existing Customer Base

Retargeting Your Existing Customer Base

Raise your hand if you’ve had this experience:

You’re on Amazon shopping for something – let’s say toilet paper. You compare a couple of different brands and variants (Do you want the super soft or the super strong? Double roll or mega roll?), maybe you’re even doing this on your phone from your local grocery store to see which is cheaper. Anyway, the whole thing makes your head spin and you decide to punt the decision to another day.