SEO

Elements of a Great Blog

Elements of a Great Blog

No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.

Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.

You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.

How to protect your brand from identity theft online

How to protect your brand from identity theft online

Chinatown in New York City is laden with designer knock off handbags, sunglasses, and whatever else your heart desires.  The price tag is very appealing.  Not everyone can afford a Kate Spade purse or Prada sunglasses, so we settle for Cate Spade and Prado. We never think twice about how these knockoffs affect the companies where the originals are made.  Consider this; the same thing is happening online.  People are creating websites similar to yours that could hurt your business' reputation.

The 5 Biggest SEO Mistakes

The 5 Biggest SEO Mistakes

From link building to on-page optimization to identifying the right keywords, developing and executing an SEO strategy can prove to be a huge challenge. Unfortunately, when it comes to SEO, the margin of error is pretty slim. If you make a mistake, it can push your site down in the rankings significantly, which means lost visibility and lost revenue. Therefore, it is important that you know what you’re doing.

Are you making one of these fatal flaws when it comes to SEO? To ensure your strategy isn’t doing more harm than good, be sure to check out the five biggest SEO mistakes. 

Generating Quality Content for B2C Marketing

Generating Quality Content for B2C Marketing

Mama always said, “It’s not what’s on the surface, but what’s underneath that really counts.” While that statement has never been more valid than it is in the case of B2C (business-to-consumer) marketing, the fact is that appearance actually does function as content in this context. Creating effective content is by far the most effective way to increase your value in the eyes of consumers, but the methods for exacting upon an ideal B2C content marketing strategy are vastly different from what you’d see in a business-to-business setup.

9 Tips to Boost SEO for Your Business

9 Tips to Boost SEO for Your Business

Most online experiences start with a search engine. According to the latest statistics, Google gets over 57,000 searches every second─that’s close to 2 trillion per year. If your website isn’t on the first page of results, people probably aren’t going to find it.

Search engines are our primary source to get information on everything. If you want people to find your website and business, you need to make search engine optimization (SEO)  a top priority. These are some of the most important tips that you should know to boost your SEO...

What you should know about Bing vs. Google

What you should know about Bing vs. Google

When it comes to search marketing, Google reigns supreme. As the king of search, Google controls close to two-thirds of the US market share among leading search providers and is routinely ranked as the most visited website in the world. The search engine processes over 40,000 queries per a second, which adds up to over 3.5 billion searches per a day and over 1.2 trillion searches per a year.

Get the Most Out of Your Content Creation

Get the Most Out of Your Content Creation

Pouring countless hours and thousands of dollars into content that isn’t producing any return on investment (ROI) is one of the most frustrating experiences for business owners. You may be tempted to throw in the towel, especially in the beginning. However, don’t completely abandon your content creation efforts just yet.

Google Ranking Requires Investment

Google Ranking Requires Investment

Many people who are just starting out in the world of search and internet marketing are under the impression that all they need to do to build a presence for their brand online is launch a website. However, just because a company has a website doesn’t mean that customers will magically flock to it. The key to traffic, visibility, and sales is ranking well in search engine results pages. Unfortunately, ranking well on Google and other search engines is not a one-and-done thing.

Creating Great Content

Creating Great Content

Oh boy. This was a tough one! Creating great content is something we all strive to do, but it’s not something that comes easily to anyone.  With the growing ease and simplicity of creating and posting content, the market gets more and more crowded!  Here at 10twelve, we know a little bit about content creation, and I’m hoping to share what we’ve learned from our business and pet projects.

Get Your Company Discovered

Get Your Company Discovered

When I was a kid, my siblings and I ran lemonade stands every summer. My dad would encourage us to move off the front lawn and go down the street to collect as many prospects as possible. “If they don’t know you’re selling anything, you won’t sell anything.”

Promotion Tactics for Ecommerce Websites

Promotion Tactics for Ecommerce Websites

Getting traffic to an ecommerce site, especially a new site that is freshly up and running, can often be quite a challenge. Luckily, there are quick and easy ways to promote your site that will allow you to increase traffic, improve your visibility, and generate more revenue. To ensure that you’re on the path to ecommerce success, check out these promotion tactics for ecommerce websites.

Keyword Strategy for your Content Development

Keyword Strategy for your Content Development

Integrating keywords into your blog content is a key component of any effective SEO strategy. The better you get at choosing your keywords and integrating them appropriately into your content, the more traffic you will drive to your blog and the more your bottom line will grow. To take your keyword strategy to the next level, here’s what you need to know about taking your keywords seriously.