Squarespace is a fantastic platform for just about anybody who wants to build a website. Aside from being easy to use and providing a broad selection of gorgeous website templates, Squarespace is fast, affordable, and provides loads of content options for everything from audio players for musicians to menus builders for restaurants. On top of all that, Squarespace is also one of the best, must user-friendly ecommerce platforms around.
Have you noticed that you receive the most support from those you know and trust? This translates into your website too. Your new website or website redesign needs to catch people’s eye and have a familiar feel so that people buy into what your company is about. Let them know that they can trust your brand and the experience they will have with you. Here are some tips to build the foundation of your website and use best build practices to bring in that human component and the personality that people will connect with. Let’s review some of the components that make up a great website.
We may have mentioned it a few times, but we are huge fans of Squarespace! We believe in the stability of the company and it’s platform. We appreciate the beautiful sites its options allow us create. We love that once we set you up with your strategic, user-friendly, responsive new website you will be able to easily make basic edits on your own (if desired).
When working with clients on a new website build, logo design or other projects, we start to ask questions to determine their design style preferences and vision for their brand. Talking about websites they shop on and what they like or don’t like about them can narrow this down and help the process. What are the favorite websites they have visited? If we are working on their logo, do they lean more towards icon-based logos or text? Are there a few that they really like, in their industry or not? This gives some direction to get a better idea of their aesthetic preferences.
We seem to go through this conversation with our customers weekly, so we thought it might be important to discuss. We’ve all debated this topic at some point. The whole should I shouldn’t I, pro and con debate. The truth is, every business is different and what your customers will expect is different. As a business you will need to weigh the pros and cons and decide what is right for your business type...
Starting and maintaining a company that carries a lot of inventory is an investment. You are sticking your neck out and counting on the fact that your products are what your customers will be looking for. You need to figure out how you can swing that initial investment and then the steps to take to set yourself up for the most success in selling that product. Here are a few things we have learned that you can consider when making inventory planning and purchasing decisions for your company...
The “beginning” of the internet is somewhat of a nebulous concept since there are so many different ways to define that beginning. Was it ARPANET? The introduction of TCP/IP? The first web browser? For the purpose of this article, we’re going to say the beginning of the internet was in August of 1991, when the internet first became available to the public. Mostly, we like that using that date lets us say this is the 25th anniversary of the internet. In honor of that milestone, here’s a brief and incomplete look back at some of our favorite and most memorable aspects of web design...
The team at 10twelve provides full-service marketing solutions to the premier Vegan Boutique, Lookie Lou. Lookie Lou is a women’s boutique offering clothing and accessories that do not contain any animal products or by-products. It is also an ethical boutique, as we partner with designers who have larger social and environmental initiatives. Oh…and by the way, the products are high-end fashion too! You can check them out here.
You are running at full speed knocking out tasks to keep your business moving forward. Purchasing inventory, shipping orders, returning phone calls, going to networking events, getting information to your accountant, hiring talent and a myriad of other tasks that more than fill your time. That’s just work. You want to see your family and have some fun occasionally. You know that your current company website and other marketing efforts are…well, to put in nicely, lacking. Taking on another project like the website redesign that you know is necessary may seem like the last thing you want to do.
Your company website, social media presence and other marketing efforts are created and maintained to serve a number of purposes. This may include messaging to clients, generating additional business, building brand loyalty, creating consumer engagement or launching a new brand. In today’s market, people are not going to the phone book to look for local businesses and many times the endless flyers that come in the mail are often recycled with barely a glance.