Product Photography

7 Fashion Photography Trends

7 Fashion Photography Trends

We are visual creatures. By 2018, an estimated 84 percent of all communications will be visual. In 2016, video and images were the most engaging types of content on Facebook, according to Buzzsumo. Over 90 percent of information processed through the human brain is visual.

When we buy something online, the purchase is based almost completely on how it is portrayed in the photos. Knowing the latest fashion photography trends is just as important as knowing which accessories, colors and fashion styles are in season right now. It is critical to your bottomline to have photography that not only gives an accurate representation of your product, but tells a story that viewers can imagine in their own lives.

So You've Got Some Great Photography, Now What?

So You've Got Some Great Photography, Now What?

So you’ve invested in a great photographer, put a lot of hard work into a great shoot, and have made sure that your post-shoot editing is on point. But now what? Photography can be integrated into a number of different facets of your marketing strategy, from social media to website graphics to product listings to blog posts. But believe it or not, many brands invest in great photography without an effective plan in place to ensure that that high-quality photography is put to good use. To maximize your ROI when it comes to great photographs, be sure to check out the following tips.

6 Common Photo Editing Mistakes

6 Common Photo Editing Mistakes

Photo editing software like Photoshop and Lightroom are incredible and powerful tools for altering, adjusting and putting the finishing touches on your digital photography. But in the words of Uncle Ben (Yes, from Spider-man. I know. Nerd.), “With great power, comes great responsibility.”

It might be weird to think of using a piece of graphics software “irresponsibly.” After all, aren’t we talking about something subjective here? The programmers put all of those features in there for a reason, didn’t they?

Smartphone Apps for Taking Great Product Photos

Smartphone Apps for Taking Great Product Photos

Running your own small business and online store usually translates to doing everything you can on your own, as cheaply as possible, and with the least amount of hassle. So when it comes to product photos, there’s a decent chance that hiring a professional photographer for every shot you will need isn't in the budget, and neither is investing in an expensive DSLR camera – let alone figuring out how to use it.

How to Take Great DIY Product Photos

How to Take Great DIY Product Photos

Product photography is one of the most significant indicators of an online store’s professionalism and legitimacy in the eyes of consumers. Great product photos can separate you from the pack and make even the smallest business competitive with the biggest brands. At the same time, poor product photos can have a severe negative impact on whether your site’s visitors are converting to sales.

Tips for Launching and Maintaining an Inventory-Based Business

Tips for Launching and Maintaining an Inventory-Based Business

Starting and maintaining a company that carries a lot of inventory is an investment. You are sticking your neck out and counting on the fact that your products are what your customers will be looking for. You need to figure out how you can swing that initial investment and then the steps to take to set yourself up for the most success in selling that product. Here are a few things we have learned that you can consider when making inventory planning and purchasing decisions for your company...

Product Photography for a High-Fashion Online Boutique

Product Photography for a High-Fashion Online Boutique

A quick way to tank your new online store is using bad product photography. Slapping up low-res images with bad lighting and sloppy attention to detail is doing a huge disservice to your brand. Making the wrong impression is likely to send your site viewers away looking for one of your competitors who sell the same or a similar product. They need to be confident that what they are viewing on your site is an accurate portrayal of what will show up at their door.