We are visual creatures. By 2018, an estimated 84 percent of all communications will be visual. In 2016, video and images were the most engaging types of content on Facebook, according to Buzzsumo. Over 90 percent of information processed through the human brain is visual.
When we buy something online, the purchase is based almost completely on how it is portrayed in the photos. Knowing the latest fashion photography trends is just as important as knowing which accessories, colors and fashion styles are in season right now. It is critical to your bottomline to have photography that not only gives an accurate representation of your product, but tells a story that viewers can imagine in their own lives.