There are many reasons why businesses include pay-per-click (PPC) campaigns in their overall marketing and sales strategies. You may have a great product but need to increase your customer base. You may be launching a new service and need to boost awareness or you may be opening a new store location and want to connect with local customers.
Pinterest isn’t just a place to plan out your imaginary wedding or dream wardrobe. Yes, it is great for those purposes, but it is also proving to be one of the most effective sales channels for B2C companies.Since launching in 2008, the visual social network has grown to over 110 million monthly active users. But, what is perhaps more impressive is the way in which users interact with Pinterest content. It is different from any other social channel.
Pinterest is definitely one of the more popular and interesting networks on the social media landscape right now. Its layout is highly visual, and its users are more engaged than the average user on other networks. Plus, Pinterest’s demographics are heavily weighted toward women, so it is much easier to target specific groups than on other networks.
It’s a a huge year for the professional social media marketer, let alone for the business owner of a B2B or B2C company who is just trying to stay afloat amidst the ocean of inundating social media trends.
Whew! If you thought that sentence was a bit of a traffic-jam, there’s a good chance you also feel that way about the mass amount of options and trends pummeling social media.
With over 100 million users, Pinterest is one of the fastest growing social networks, and can provide a huge leg-up for businesses marketing online. With nearly 80% of users being female, it’s a network that is especially useful to companies that are primarily targeting women.
What’s the best way to get started using Pinterest? How do you use it effectively to market to your audience?