The constant uncertainty of a startup can be somewhat quelled by enlisting the talents of an experienced startup consultant who can share his/her expertise and provide advice that will help point your business towards success. While it can be helpful to use a consultant with experience in your industry it isn’t necessary.
No one likes a copycat. “Me-too companies” are inevitably going to have a hard time making it in an increasingly competitive market. Brands constantly need to find a way to distinguish themselves and communicate what makes them stand out from the competition, particularly those that are in oversaturated markets. As a brand, you need to ask yourself, what makes you different from everyone else out there? Why should people buy from you as opposed to your competitor around the block? How can you deliver value?
When it comes to SEO, links are even more important than ever. These days, it is virtually impossible to rank well without external links pointing back to your site. Google’s ranking algorithms now weigh the quantity of links pointing to your site, along with authority of the websites linking to it. In other words, if there are tons of highly reputable websites linking to your website, then you will get an SEO boost. That means if you write a blog post that the New York Times, the Chicago Tribune, the Wall Street Journal, and Forbes all suddenly decide to link to, expect your rankings to get a serious boost practically overnight.
No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.
Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.
You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.
When it comes to engagement, visual content is better than simple text by just about every measure you can think of. Facebook posts containing images are twice as effective as text alone. When those images are moving (aka VIDEO), that effectiveness jumps to 12 times!
We see those kinds of results almost no matter where video shows up. In email, video can increase click-through rates 200-300%. When combined with full page ads, videos increase engagement 22%.
When many people think of a rebrand, they imagine a complete head-to-toe makeover. However, it doesn’t have to be a major overhaul. It is more common for companies to make slight adjustments to keep their business competitive and sustainable.
If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.
A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.
As a society, we have been undergoing a new era so to speak as Baby Boomers are retiring and Millennials are moving into the spotlight. The media has labeled Millennials as entitled, job hoppers, and the culprits of ‘killing off’ industries. Despite your personal opinion of Millennials, there is no denying that if you wish to see your business grow you should keep a pulse on trends and core desires of the Millennial generation.
You have amazing products and services, but for some reason, people are fleeing from your website within seconds of visiting. You can’t seem to attract the customers that you are looking for or generate any leads or conversions.
Before making any purchase, 81% of Internet users will research a company and its products online first, and your website is one of the primary places that they’ll go to for information.
Affiliate marketing can best be described as a kind of performance-based marketing in which a business rewards its marketing affiliates for every visitor or customer brought to its website as a result of the affiliate’s marketing efforts. In other words, a company will provide an affiliate with commission in exchange for promoting its products or services. The affiliate might, for example, post an ad leading to the company’s website on his or her blog. For every visitor that ends up on the company’s website via that ad, the affiliate gets paid a set amount. This means that businesses only pay for results, giving affiliate marketing an unusually high ROI.
When it comes to social media, there is no such thing as a one-size-fits-all strategy. Rather, your social media strategy should be developed and executed with specific goals in mind. In other words, you need to think carefully about what you are trying to accomplish. Is the objective to promote your products? To offer a channel of communication and customer service to your customers? To increase your brand’s visibility? Here, we’ll break down four social media goals and why they are valuable to your business.