Google Ranking

Metrics Small Businesses Should Track Part 0.1

Metrics Small Businesses Should Track Part 0.1

How much money and opportunity are you losing by not measuring your metrics? That’s the question you should be asking yourself if you’re a small business owner.

A massive new industry has arisen around data gathering, tracking and measurement. New tools have been developed aimed at making analytics for small business owners a snap.

But how and what should you be measuring for your small business? Let’s dive in.

Updates That May Affect your Website

Updates That May Affect your Website

After you’ve designed and launched the perfect website, you can’t just kick back and relax. From Google algorithm changes to browser updates, the web is constantly evolving, and your website needs to adapt. Otherwise, you could end up with an obsolete site that your customers aren’t able to find using search engines or aren’t able to view in their browsers. To ensure you’re staying ahead of the curve, make sure you’re aware of the following updates that could have an impact on your website.

What You Can Do to Increase Page Load Speed

What You Can Do to Increase Page Load Speed

Even the most diligent businessperson knows that conversion is about much more than just marketing and product specialization. If you want to close the deal, you need to provide the client with an efficient and effective setting in which to view, test and purchase your product. Yes, that means you need to put some effort into making sure your brick-and-mortar store is well-appointed and strategically organized for max ROI, but it also means that your virtual store needs to function seamlessly for your customer—translation: they had better not be waiting ages for content to load.

What you should know about Bing vs. Google

What you should know about Bing vs. Google

When it comes to search marketing, Google reigns supreme. As the king of search, Google controls close to two-thirds of the US market share among leading search providers and is routinely ranked as the most visited website in the world. The search engine processes over 40,000 queries per a second, which adds up to over 3.5 billion searches per a day and over 1.2 trillion searches per a year.

Google Ranking Requires Investment

Google Ranking Requires Investment

Many people who are just starting out in the world of search and internet marketing are under the impression that all they need to do to build a presence for their brand online is launch a website. However, just because a company has a website doesn’t mean that customers will magically flock to it. The key to traffic, visibility, and sales is ranking well in search engine results pages. Unfortunately, ranking well on Google and other search engines is not a one-and-done thing.