Content Strategy

Elements of a Great Blog

Elements of a Great Blog

No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.

Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.

You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.

Design Landing Pages That Get Conversions

Design Landing Pages That Get Conversions

If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.

A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.

6 Keys To an Effective Social Media Distribution Team

6 Keys To an Effective Social Media Distribution Team

Creating engaging content is critical to business success and survival, but it is only part of it. Even if you have stellar content, it won’t matter if the right people aren’t seeing it. Distribution is key, but it is also something that many companies struggle to execute effectively. In fact, although brands invest around 25%-43% of their marketing budget on content, only 23% of CMOs believe that they are getting the right content to the right audience at the right time and format.

What You Need to Know About Press Releases

What You Need to Know About Press Releases

Once upon a time, the phrase ‘press release’ sent me into instant panic mode. What the heck are those and how on earth do I write one?

If this is you, take a deep breath. It’s a lot easier than you’re probably thinking.

Since that mini panic attack years ago, I’ve actually become pretty great at writing these nifty little guys. And so will you. So go ahead and give yourself a pat on the back for the fantastic job you’re going to do writing one after reading this no-nonsense, how-to blog.

Feedly Boards – A Great Addition For Content Curation

Feedly Boards – A Great Addition For Content Curation

We’ve written before about Feedly, a popular RSS reader for both web and mobile, which also happens to be one of our favorite tools for researching and curating great content. Well, the folks over at Feedly seem to have gotten wind of the fact that its users are using it as more than just a way to keep up with their favorite news and blogs. This is a fact Feedly seems to have embraced wholeheartedly, as evidenced by a recent slew of features that they’ve added to their service which are geared toward businesses, teams, and individuals like us who love using Feedly for research. The latest such feature is what they call “boards.”

The 5 Crucial Elements of a Perfect Blog

The 5 Crucial Elements of a Perfect Blog

It’s no secret that creating the perfect blog that will attract high levels of traffic is no easy feat. It’s been estimated that some 2 million new blog posts are published each and every day, so the competition is stiff, to say the least. However, by making sure you have the basic foundational elements of an excellent blog in place, you can put yourself on the right trajectory. To put yourself and your blog on the road to success, look at the five crucial elements of the perfect blog.

Ways to Build Your Company's Following on LinkedIn

Ways to Build Your Company's Following on LinkedIn

As of February, there were an estimated 467 million users on LinkedIn from over 200 countries, with another two users joining the platform every second. However, the power of LinkedIn doesn’t stem from the quantity of connections it offers a user. Rather, it stems from the quality of potential connections. Consider this: Close to half of all users on LinkedIn are key decision makers within their organizations

The Value of a Great E-Book

The Value of a Great E-Book

Well-written, compelling e-books can be an integral component of an inbound marketing strategy. When they serve as gated content (in other words, content that an individual must provide an email address or other contact information to gain access to), e-books can be a powerful incentive to entice new subscribers, whether you want people to sign up for your email mailing list or subscribe to your blog. Moreover, beyond the immediate value of leverage e-books to accrue more subscribers, this type of content can also help enhance the reputability of your brand, helping you situate your business as knowledgeable and boosting its credibility and authority.

Tips for Writing Great Case Studies

Tips for Writing Great Case Studies

What motivates customers to make a purchase? Today, consumers have the tools to research and make more informed buying decisions. Prospective customers aren’t satisfied with businesses and products that say they can do X, Y, and Z, without any hard proof. They shouldn’t be either. Would you buy a product without seeing it in action or work with a business without researching it first?

Generating Quality Content for B2C Marketing

Generating Quality Content for B2C Marketing

Mama always said, “It’s not what’s on the surface, but what’s underneath that really counts.” While that statement has never been more valid than it is in the case of B2C (business-to-consumer) marketing, the fact is that appearance actually does function as content in this context. Creating effective content is by far the most effective way to increase your value in the eyes of consumers, but the methods for exacting upon an ideal B2C content marketing strategy are vastly different from what you’d see in a business-to-business setup.

It’s 2017. Time to Step Up Your LinkedIn Game.

It’s 2017. Time to Step Up Your LinkedIn Game.

LinkedIn is now in its fourteenth year of existence. That means in human terms, it’s a teenager, likely having just entered high school. Chances are, you’ve probably been on LinkedIn for a while. You set up your profile, made some endorsements, gotten some in return. Now, you feel like you’ve taken the most important steps, you’ve imparted your wisdom, updated your job history, and its time to let LinkedIn go live its teenage life – maybe it’ll join the marching band, flunk a math test, get its heart broken by a prom date – you know, all the good stuff (Side note: this has somehow become a weird insight into my teenage experience. Sounds like I was pretty cool, right?)

Anyone Can Do A Webinar – That Doesn’t Mean You Should

Anyone Can Do A Webinar – That Doesn’t Mean You Should

Webinars. It seems like everyone these days is ready to flip on their webcam, go live, and espouse their knowledge to the awaiting world, who can soak in this wisdom from the comfort of their own home, office, or wherever they happen to be with their smartphone. It’s convenient. It’s cheap. It’s easy. In fact, it’s too easy.