Business Tools

My Business Is Struggling...Help!

My Business Is Struggling...Help!

When you first open your business, you may be full of optimism. It may even be a smashing success for the first few months or even years. However, every company faces difficult times.

Today’s business world is extremely competitive. There are fewer barriers to entry, and it is easier for anyone to build a website or sell products online through marketplaces like Etsy or Amazon. In an ideal world, strategic planning and strong leadership could prevent a rough patch from happening. But, as a business owner, you may know firsthand that some factors are simply out of your control. The economy could take a turn for the worse or the market could shrink. It’s not a matter of “if” tough times happen, but “when”.

What You Can Learn from Your Competitors

What You Can Learn from Your Competitors

No one likes a copycat. “Me-too companies” are inevitably going to have a hard time making it in an increasingly competitive market. Brands constantly need to find a way to distinguish themselves and communicate what makes them stand out from the competition, particularly those that are in oversaturated markets. As a brand, you need to ask yourself, what makes you different from everyone else out there? Why should people buy from you as opposed to your competitor around the block? How can you deliver value?

Tips for Staying Organized and Focused in 2017

Tips for Staying Organized and Focused in 2017

Did you know that most people have already slacked up on their New Year’s resolution? In fact, only 8% of Americans will even achieve their goals this year.

If you stop hitting the gym you might gain few extra pounds, but if you slack up on your goals in business, you could lose clients, a competitive advantage and incredible team members.

Reevaluating Your Main Sources of Revenue and Marketing to Them

Reevaluating Your Main Sources of Revenue and Marketing to Them

It is common for entrepreneurs and business owners to get so caught up in the day-to-day tasks of running their businesses that they often forget to take a step back and evaluate what is working and what isn’t – and how that can be translated into their company’s broader marketing efforts. Whether small e-commerce sites or major multinational businesses, most businesses have a few products or service offerings that generate the bulk of their revenue. Companies need to take steps to identify these revenue streams and develop strategies to marketing to them. So, how can you market to your main sources of revenue? When developing and implementing your marketing strategy, be sure to keep the following principles in mind.

Adding Value to Your Business with Goal-Oriented Social Media Marketing

Adding Value to Your Business with Goal-Oriented Social Media Marketing

When it comes to social media, there is no such thing as a one-size-fits-all strategy. Rather, your social media strategy should be developed and executed with specific goals in mind. In other words, you need to think carefully about what you are trying to accomplish. Is the objective to promote your products? To offer a channel of communication and customer service to your customers? To increase your brand’s visibility? Here, we’ll break down four social media goals and why they are valuable to your business.

7 Outside the Box Marketing Ideas to Grow Your Business

7 Outside the Box Marketing Ideas to Grow Your Business

You’re blog subscribers are increasing by the day, your social media stats are killing it, and your content marketing strategy is kick ass too, but you still aren’t seeing the marketing results that you have planned for. (Sound familiar?) Perhaps you’re in need of something different – Something outside the box. We’ve rounded up 7 creative marketing ideas to amp up your marketing and provide you the ROI you are looking for. Every business is different, which means there’s no one size fits all, but these tips can be adapted to fit your specific needs. So stop asking yourself “what else can I do?” and without further ado, let’s look outside the box...

Why Your Business Should Use a Marketing Agency

Why Your Business Should Use a Marketing Agency

Today, there are many independent-thinking entrepreneurs. We like to think we can do everything from the dreaming up of an idea to launching the idea all the way to selling it. It is natural, then, that many entrepreneurs are entrenched with DIY (Do-It-Yourself): an ethic which is defined as the self-sufficiency of accomplishing tasks without paid specialists.

As an entrepreneur who used to suffer from this precise affliction, I can attest to the fact that an individual can, with enough time and resourcefulness, seek out the knowledge required to complete any given task.

Making Your Branding Materials Stand Out

Making Your Branding Materials Stand Out

When you are out establishing a business and building a brand identity, one of the first things you need to think about is developing and distributing branded materials. When well executed, branded materials are a powerful form of marketing and a key way of building brand visibility and recognition among your target audience, so it is crucial to get things right. Your brand materials absolutely need to reflect your brand’s core identity, purpose, and message right down to the smallest details.

How to Setup Professional Email for Your Business

How to Setup Professional Email for Your Business

There are a lot of considerations and to-dos when you start your own business. You need to design a company logo, build a website, hire employees, file paperwork, in addition to a countless number of other critical tasks. As a business owner, there is no shortage of items on your to-do list. However, one important item that you cannot afford to overlook is transitioning to a professional email with a company domain.

To make it official--and if you want potential customers and clients to take you seriously--you need to set up a business email account. Having a professional email for your communications is just as, if not more important than having business cards or a LinkedIn.

Keeping Track of Your Marketing Assets

Keeping Track of Your Marketing Assets

Here comes the bad news. Most businesses are so caught up with making payroll and managing sales that by the time a marketing team steps into the picture, the necessary tasks of accessing content and determining assets is a pure nightmare.

But here’s the good news: it doesn’t have to be this way! With the creation of a smooth-running asset management system, you can rest assured that when either an internal marketer or an agency comes in to help you, everything is headache-free, easily-accessible and organized.

Establishing your Company's File Management Solution

 Establishing your Company's File Management Solution

Depending on what industry you are in, your company may handle dozens to thousands of files and paperwork everyday. It can be a challenge to keep up with all of the paperwork and electronic documents that travel through your business. 

How much time do you spend each day looking for documents? If you can’t immediately find the files that you are searching for, it can be frustrating and a major productivity killer. It’s also a sign you need to invest in a better file management solution.

Are Business Collaborations Successful?

Are Business Collaborations Successful?

Although the ride-share app, Uber, has experienced some poor press lately, the company definitely has the right idea when it comes to spotting a fantastic collaboration opportunity. Spotify, a music streaming app, and Uber have recently dialed into a working strategic alliance. Uber riders who use the Spotify app can now control the music played in the vehicle they are a passenger in while in transit via the mobile app. This is a great example of a strategic alliance. It’s no doubt that an Uber rider learning of this new feature is more likely to download the Spotify application and vice versa.