Logos are a key component of branding. When designed well, a customer will immediately associate a logo with a given brand, boosting brand visibility and recognition. However, creating the perfect logo is easier said than done. To ensure you get it right, be sure to keep the following things in mind when designing your brand’s logo.
The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.
When you see the word “textiles” what do you think of? Perhaps a grungy 19th-century factory comes to mind, with dangerous working conditions and a whole lot of brick. Or perhaps you think “what in the world are textiles?” Well, if you are running a business in the clothing/apparel/garment/fashion industries, you’ll need to learn a thing or two about textiles (another word for cloth or fabric), how they get made, and how they get made into clothing.
Think about the biggest and most well-known brands in our history. How have business giants like Starbucks, McDonald’s, Apple, Coca-Cola and Disney maintained their success? They all cultivated a powerful brand─and have made consistency a priority.
Consistency is king. Without it, your business will struggle to attract new customers and cultivate long-lasting relationships. With it, you can build trust, customer loyalty, and a successful and sustainable company.
“Does this fall in line with our brand image?” “Are these colors representing us correctly?” “Is this tagline consistent with our message?”
If this sounds like members of your business or team, you need a time-saving, energy-efficient, headache-reducing Brand Guide, or what is sometimes referred to as a Brand Bible.
Your customers want to think of your brand as more than just a commercial entity. In short, they want to see the human element behind your business and your brand. When brands successfully do this, it builds trust and rapport with customers. However, doing this well is easier said than done. So, how can you successfully give your customers a first-hand look at the human element behind your business? Let’s take a look at a few ideas.
A great logo is the calling card of the design world—it makes a statement about a business or product while incorporating the brand name you want people to remember. If it’s a spectacular example of logo innovation, it also represents what the company is all about while reflecting the look and feel of current design trends.
When it comes time to choose a name for your new business, you really want to get it right. Your company name is going to be the main connection between your brand and your customers. A name isn’t just about what you’ll print on business cards and employee t-shirts. It will influence the way you are recognized both in-person and on the web, how memorable you are, how and where you market your products and services, and even how people feel, what emotions are evoked, when people think about your company...
Here’s a fun fact. When big Hollywood movie studios set out to market their big summer blockbusters (and in fact, most of their movies these days) they’ll spend money equal to anywhere from 70% to 150% of that movie’s production budget on marketing and distribution. That means they are likely spending as much or more on the designs of their posters, print ads, billboards and banner ads as they are on casting Toms Cruise, Hanks or Hardy.
Snapchat is the fastest growing social network in the U.S. It’s got more users than Twitter, and has achieved the kind of growth within a single year that Twitter had in four years.
Businesses are jumping into Snapchat left and right, whether it’s movie studios using branded lenses, the NFL starting a Snapchat Channel, or small businesses setting up branded Geofilters. Marketing in Snapchat is still fresh enough that there’s yet to be an established right and wrong way to do it, and nobody is quite sure exactly what works yet.
You may have noticed more and more when cruising around the internet, that videos of are becoming a staple of modern web design. The days of having a “videos” section crammed in between your “about” and “contact” pages are behind us. Videos are now fully integrated content, right up there with text and video. When you visit a website, you can now expect videos doing everything from explaining a company’s message, to acting as a giant homepage banner or taking the place of a background image (just check out AirBNB or Evernote).
Snapchat is a fascinating social media platform. It has over a 100 million daily active users, sending over 400 million snaps a day, almost 9,000 per second, while still finding time to watch 10 billion videos a day. Billion. With a “B”. Snapchat is the second most-used social network after Facebook, and is currently the fastest growing network.