10twelve

6 Ways to Engage and Keep Customers

6 Ways to Engage and Keep Customers

Customers are the lifeblood of your business. You already know this if you’re a small business owner, but do you know how to keep your customers happy?

In this blog, I’m covering the top six ways you can engage your customers and keep them satisfied for life.

My Business Is Struggling...Help!

My Business Is Struggling...Help!

When you first open your business, you may be full of optimism. It may even be a smashing success for the first few months or even years. However, every company faces difficult times.

Today’s business world is extremely competitive. There are fewer barriers to entry, and it is easier for anyone to build a website or sell products online through marketplaces like Etsy or Amazon. In an ideal world, strategic planning and strong leadership could prevent a rough patch from happening. But, as a business owner, you may know firsthand that some factors are simply out of your control. The economy could take a turn for the worse or the market could shrink. It’s not a matter of “if” tough times happen, but “when”.

Metrics Small Businesses Should Track Part 0.1

Metrics Small Businesses Should Track Part 0.1

How much money and opportunity are you losing by not measuring your metrics? That’s the question you should be asking yourself if you’re a small business owner.

A massive new industry has arisen around data gathering, tracking and measurement. New tools have been developed aimed at making analytics for small business owners a snap.

But how and what should you be measuring for your small business? Let’s dive in.

What You Can Learn from Your Competitors

What You Can Learn from Your Competitors

No one likes a copycat. “Me-too companies” are inevitably going to have a hard time making it in an increasingly competitive market. Brands constantly need to find a way to distinguish themselves and communicate what makes them stand out from the competition, particularly those that are in oversaturated markets. As a brand, you need to ask yourself, what makes you different from everyone else out there? Why should people buy from you as opposed to your competitor around the block? How can you deliver value?

Tricks to Link Building

Tricks to Link Building

When it comes to SEO, links are even more important than ever. These days, it is virtually impossible to rank well without external links pointing back to your site. Google’s ranking algorithms now weigh the quantity of links pointing to your site, along with authority of the websites linking to it. In other words, if there are tons of highly reputable websites linking to your website, then you will get an SEO boost. That means if you write a blog post that the New York Times, the Chicago Tribune, the Wall Street Journal, and Forbes all suddenly decide to link to, expect your rankings to get a serious boost practically overnight.

Elements of a Great Blog

Elements of a Great Blog

No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.

Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.

You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.

Engaging your audience through video

Engaging your audience through video

When it comes to engagement, visual content is better than simple text by just about every measure you can think of. Facebook posts containing images are twice as effective as text alone. When those images are moving (aka VIDEO), that effectiveness jumps to 12 times!

We see those kinds of results almost no matter where video shows up. In email, video can increase click-through rates 200-300%. When combined with full page ads, videos increase engagement 22%. 

How A Small Business Can Benefit From Having A Mentor

How A Small Business Can Benefit From Having A Mentor

Starting a small business is hard. Keeping that business going is even harder. It can feel like an endless wave of decision-making, strategizing, and to-do lists that only seem to get longer. Fortunately, you’re probably not the first person to start the kind of business that you’re running. And even if you are, you certainly aren’t the first person to call themselves “entrepreneur” and dive into the start-up deep-end. That means you don’t have to go in it alone. There are people you can turn to for advice, support, or even just a kindred spirit to talk to. These people are called mentors.

Is It Time to Rebrand Your Company?

Is It Time to Rebrand Your Company?

Even big name companies from McDonald’s and Burberry to Target and Disney will rebrand or make adjustments to their branding.

When many people think of a rebrand, they imagine a complete head-to-toe makeover. However, it doesn’t have to be a major overhaul. It is more common for companies to make slight adjustments to keep their business competitive and sustainable.

Metrics Small Businesses Should Track Part 0.2

Metrics Small Businesses Should Track Part 0.2

In our last blog I explained the necessity of tracking metrics particularly when it comes to overall finances and conversions.

Today we’ll take a look at the importance of tracking Customer Acquisition Costs, Traffic Acquisition, Competition, Content, Customer Loyalty, Productivity and Mobile vs. Desktop metrics.

What You Should Know About Licensing

What You Should Know About Licensing

Some may associate licensing as the paperwork you need to fill out to make sure your business meets all the legal requirements for operation. However, licensing is also used as a viable option to help your business grow and expand. It is known as brand licensing. 

Everyone from Disney and Mattel to the NBA and NFL will license out parts of their brand. Designers and artists will license their creative intellectual property (IP), and celebrities like the Kardashians will license their image to expand their revenue streams and boost their brand exposure.

Some of our clients at 10twelve have asked us if brand licensing is a potential method that they can use to grow their companies. There are a few considerations and details to know before deciding to license.

International eCommerce 0.2

International eCommerce 0.2

So you’ve got a thorough understanding of the advantages of international eCommerce, but how do you deal with the problems that arise, and how do you prevent them from happening in the first place?

For starters, let’s identify a few of the challenges.

Overcoming Customer Fears

The biggest challenge with international eCommerce is dealing with customers’ fears as they consider making a purchase from your company. Understanding these fears is essential to succeeding in online commerce.