Some businesses will use traditional advertising as the default method to market their product to consumers. Although ads can be an effective way to raise awareness about your newly launched business and product or service offerings, it is not always the most suitable option. It is the norm for people to research products online before buying.
Everyone knows Instagram as the photo-sharing social network. But Instagram has also been a video-sharing platform since June of 2013. Adding video proved so popular for Instagram, more than 5 million videos were uploaded in the first 24 hours.
And that was 2013.
It’s now 2017.
If you’re not posting videos on Instagram in addition to photos, you are missing out on a huge opportunity. Instagram videos gives you another way to interact with your audience, and offers them another avenue for potentially increased engagement with your brand. Not to mention, with the recent addition of Instagram Stories and Live in the past year (a big part of what pushed Instagram over the threshold of 500 million users), there are even more chances (and expectations) of moving pictures in addition to pictures on the photo-sharing network
When you look at the people who are absolutely killing it on Instagram, it can seem like maintaining a successful presence on the picture-focused social platform can be like a full-time job. You don’t have to punch into your smartphone at 9 and out at 5 every day just to have a great Instagram account, though.
You’ve probably heard the expression, “work smarter not harder.” Well, one area where you can work smarter is in the selection and curation of content you are posting. By posting better, more creative, and more captivating content you can increase engagement, sharing, and your number of followers too.
It’s no secret that in today’s world digital, marketing is becoming increasingly visually-oriented. In order to succeed, brands absolutely need stellar social media graphics, including infographics — photos and memes just to name a few. Research consistently shows that great visuals on social media sites like Facebook and Twitter increase engagement, improve brand recognition, and drive traffic. Of course, creating great graphics for social media is easier said than done. How can you be sure to create effective social media graphics? The key is to keep the following tips in mind.
You probably know that Instagram is one of the biggest social media platforms in the U.S., with over 500 million users, and some of the highest levels of engagement, making it an incredibly effective way to reach your audience.
You know all of this.
Yet when it comes time to actually use Instagram, you can’t help but feel like your photos go unviewed, your captions go un-liked, and your hashtags go unsearched. So, while the benefits of Instagram may not be news to you, taking advantage of them remains somewhat elusive.
When it comes to social media, more is better, right? Wrong. Many brands make the unfortunate assumption that they absolutely need to be on every social media platform out there in order to maximize the impact of their social media strategy. To put it simply, this is a waste of time, energy, and resources. Instead of aimlessly tossing content out onto random platforms, you need to get your content in front of the people who matter most: your target customers. That means you need to choose the right social media platforms.
One of the most difficult challenges of running a small business these days is managing your social media feeds. It’s not enough to just interact with followers, tweet about the blog post you just wrote, or remind people how great your products are all the time. You need to be providing a steady stream of good, valuable content.
Coming up with all of the content for your social media channels can be exhausting. Even if you are curating content from others, scouring the internet for good stuff to share with your audience can feel like a full time job. Fortunately, you don’t have to do all of the content-hunting work yourself. There are a ton of great tools and resources you can take advantage of that will help you maintain a consistent stream of high-quality social media posts.
In part one of this blog, we thoroughly uncovered some of the most important trends in social media, such as influencer marketing and data measurement. For the business owner who is serious about mastering the art of marketing via the social catalyst, this blog is about some of the more technical processes that can make your social media machine operate on smooth, highly-productive and efficient levels.
A few years ago, some marketers and businesses may have written Snapchat off as too immature and unfocused to be considered a viable platform. When it launched in 2011, many viewed it as a passing fad. Yet, six years later, it’s still here and going strong.
In the past year alone, it grew by 27% with more than one in five Americans using the app. It has even generated some interest from our 10twelve client base.
Instagram now has over 500 million users. Over 40 billion photos have been shared on the platform since it launched in 2010. Every day, Instagram content gets a staggering 3.5 billion likes and 80 million shares. Considering that 60 percent of its users log in and scroll through their feeds daily — making it the second most engaged network after Facebook — Instagram is now an integral component of most brands’ social media marketing strategy.
Facebook promotions, in which a business pays to have advertisements displayed to Facebook users, are invaluable marketing tools. The power of these promotions is in large part derived from the power business have to target them to users who most fit the profile of their target customers. This targeting can be done based on a range of different factors, including location, birthdays, age, interests, and gender, just to name a few. If promotions are well targeted, there is no doubt that they can drive a considerable amount of business with a fairly low Facebook spend.
Social media engagement — when a customer likes, comments on, or shares your content — it is good for business. Most brands know that every good social media strategy fosters engagement, but many don’t really have a firm grasp of how to do so. For a bit of help, here are the do’s and don’ts of engaging with your customers via social media.