We live in a digital, hyper-connected world. If your business doesn’t have an up-to-date, functional website, it is almost as if it doesn’t exist. In fact, there are now over 1.1 billion--and counting--websites online right now. Every second, more are added. Ten or more will have been created by the time you finish this sentence.
You probably already know that we love Squarespace. There are many reasons for our love, not the least of which is the beautiful websites they make possible, with amazing and powerful features, all in an incredibly accessible package. For instance, Squarespace is one of the easiest ways to start a blog, and do so in such a way that lets you focus less on the technical elements of how to get your posts online, looking good, in a way that is readable and shareable – and more on just creating valuable, great-looking content.
Have you ever noticed a small lock icon appear in the address bar of your web browser? How about a web address that is displayed green? Or a URL that begins with ‘https’ instead of ‘http’? All of these are signs that you have a secure connection to the website you are visiting using a technology called, “SSL.”
Squarespace is a fantastic platform for just about anybody who wants to build a website. Aside from being easy to use and providing a broad selection of gorgeous website templates, Squarespace is fast, affordable, and provides loads of content options for everything from audio players for musicians to menus builders for restaurants. On top of all that, Squarespace is also one of the best, must user-friendly ecommerce platforms around.
Recently, retailers and credit card companies in the United States have been forced to upgrade their payment systems in order to use cards with the little chip in them. The transition to this “smart chip” technology has been frustrating for small businesses and consumers alike. Stores that take credit cards have had to pay money and upgrade their POS (Point of Sale) systems. Consumers have gotten stuck waiting around while their so-called “smart” chips verify transactions with the bank.
Is your website out of date? Are the graphics or layout making it hard to navigate and not representing your brand in the compelling, professional manner it deserves? Do you need help building a new website that is responsive, so that the viewing experience will be strong regardless of the device that it is being browsed on? All of these things (and more) matter to the overall presentation of your business. Don't send people away with a poor initial impression. That is where 10twelve and the Squarespace platform come in. We utilize the strength of the Squarespace website platform, combined with our SEO knowledge, design experience and business strategy expertise to create your new kick*ss company website.
Building your brand is hard. Choosing the right web platform to build, manage and showcase your brand is harder. We at 10twelve use Squarespace as we believe content management systems should be simple and support your brand. They should allow you to customize your website with a user-friendly interface that’s organized and appealing to a mobile audience. By utilizing Squarespace, 10twelve builds brands while giving those brand-owners control.
We may have mentioned it a few times, but we are huge fans of Squarespace! We believe in the stability of the company and it’s platform. We appreciate the beautiful sites its options allow us create. We love that once we set you up with your strategic, user-friendly, responsive new website you will be able to easily make basic edits on your own (if desired).