Many successful CEOs, founders and executives will tell you that the secret to business growth is to hire the right people. Employees play a vital role to your business in more ways than you may realize.They contribute to company growth, not just through their performance or the work that they do but as brand ambassadors. Although it is seen as cliche, the first question that most people ask when they meet someone new is: What do you do? Our careers and the companies that we work for form a significant part of our identity.
There is no denying it: the athletic apparel market is one of the most lucrative apparel industries out there. Morgan Stanley predicted that the athletic apparel market will grow to an impressive $83 billion by 2020 – and just about everyone from Kanye West to Alexander Wang is clamoring to get in on the action.
You’re blog subscribers are increasing by the day, your social media stats are killing it, and your content marketing strategy is kick ass too, but you still aren’t seeing the marketing results that you have planned for. (Sound familiar?) Perhaps you’re in need of something different – Something outside the box. We’ve rounded up 7 creative marketing ideas to amp up your marketing and provide you the ROI you are looking for. Every business is different, which means there’s no one size fits all, but these tips can be adapted to fit your specific needs. So stop asking yourself “what else can I do?” and without further ado, let’s look outside the box...
Nine out of ten startups fail. That’s a terribly discouraging statistic for any hopeful entrepreneur. The silver lining? Many of these startups brought the failure on themselves by making poor choices and skipping crucial steps.
We all get stuck in a slump now and again. Even today’s largest, most successful companies have experienced rough patches.For example, Apple is an iconic global brand, recently valued at over $800 billion. However, pre-Steve Jobs’ 1997 return, it was facing bankruptcy.
Amazon has been called the most innovative company of the year. According to a recent report, it is worth over $430 billion (likely more after its Prime Day success). However, two years ago, it experienced some of its lowest returns when it released the Amazon Fire smartphone, a flop that cost them over $170 million in losses.
The world is moving at a faster pace than ever before. There’s same-day Amazon shipping and one hour or less alcohol delivery service. You can even get a chartered BLADE helicopter to the airport in NYC in under 20 minutes and hire a freelancer in seconds online.
Everyone is looking for new and innovative ways to be more efficient. To scale faster and smarter. To make more money and work less. In the past few years, growth hacking has arisen as a potential way to address all of those concerns.
My grandma tells me all the time that when she was raising her kids, people didn’t have a bunch of expectations for shopping: they were happy with stores like Sears and J.C. Penney’s. No questions asked. No excessive demands.
How the world has changed.
Now not only do customers have a long list of expectations for product /service quality, speed-of-delivery, and customer service, but customers also have several prioritized expectations regarding their interactions with brands online.
Getting your first order from a big box chain is a huge accomplishment for your business. But as difficult as it is to get the opportunity to sell your products to a retail giant, that could only be the beginning of your challenges. Big box retail partners have certain expectations for how your company should operate, and the increased exposure you’re likely to experience from your placement on the big box retail shelves could change your customers’ expectations as well. Your company might need to make significant upgrades to supply chain, inventory and fulfillment systems, along with a significant investment, if you want to play in the retail big leagues, and stay there.
As a business owner, you probably get dozens, if not hundreds, of emails each day. Many of these emails may be from other businesses wanting to form partnerships or trying to pitch opportunities. It’s true that when you’re running your own business, you have a lot on your plate — and the last thing you probably want to think about is what you can do to help someone else’s business. However, ignoring these emails can be a major mistake.
Selling your products to a big box retail store can be an absolute game changer for a growing business. There’s a lot that companies have to accomplish, and some tough questions that have to be answered, before determining if you’re truly ready. But, once you’ve decided to take the leap and sell your wares to big box retail, that’s where the real work begins.
Regardless what you may have assumed to the contrary, conversion is more of a science than an art. You don’t need to have a special way with words or a talent for selling things to get people to take the actions you need them to take.
40% of shoppers consult 3 or more channels (often while shopping) before making a purchase. According to a research study reported in The Atlantic, 47% of the time, the human mind is wandering.
When launching a business, entrepreneurs are often so focused on getting things up and running that they overlook one of most important aspects of developing a business, the business plan. In many situations, a business plan is required before even putting money into starting a business. In other words, a business plan should be the first step. This plan is more than just a formality that you need to comply with, and to satisfy investors.