Marketing to Millennials

Marketing to Millennials

As a society, we have been undergoing a new era so to speak as Baby Boomers are retiring and Millennials are moving into the spotlight. The media has labeled Millennials as entitled, job hoppers, and the culprits of ‘killing off’ industries. Despite your personal opinion of Millennials, there is no denying that if you wish to see your business grow you should keep a pulse on trends and core desires of the Millennial generation.

Website Mistakes That Are Driving Your Customers Away

Website Mistakes That Are Driving Your Customers Away

You have amazing products and services, but for some reason, people are fleeing from your website within seconds of visiting. You can’t seem to attract the customers that you are looking for or generate any leads or conversions.

Before making any purchase, 81% of Internet users will research a company and its products online first, and your website is one of the primary places that they’ll go to for information.

8 Restaurant Marketing Tips

8 Restaurant Marketing Tips

There is no denying it we are living in the age of foodies. Studies have shown that the average Millennial eats out five times per week, giving restaurants a huge opportunity to promote and drive their business. As a restaurant owner, you have a lot on your plate. We’re sharing some inside tips and strategies that can boost your customer reach. 

Tips for Staying Organized and Focused in 2017

Tips for Staying Organized and Focused in 2017

Did you know that most people have already slacked up on their New Year’s resolution? In fact, only 8% of Americans will even achieve their goals this year.

If you stop hitting the gym you might gain few extra pounds, but if you slack up on your goals in business, you could lose clients, a competitive advantage and incredible team members.

Why Understanding What Your Company Values is Key to Obtaining New Business

Why Understanding What Your Company Values is Key to Obtaining New Business

Before you can sell customers on your products and services, you need to sell them on your company. You need to convince them that your business is about more than making a quick buck. The same goes for potential employees, and even media. They all connect with organizations that have a greater purpose. The way many organizations do that is by developing strong core values and culture.

How Small Businesses Can Use Social Recruiting to Leverage Their Business

How Small Businesses Can Use Social Recruiting to Leverage Their Business

Many successful CEOs, founders and executives will tell you that the secret to business growth is to hire the right people. Employees play a vital role to your business in more ways than you may realize.They contribute to company growth, not just through their performance or the work that they do but as brand ambassadors. Although it is seen as cliche, the first question that most people ask when they meet someone new is: What do you do? Our careers and the companies that we work for form a significant part of our identity.

How to Market Motorsports Equipment & Apparel

How to Market Motorsports Equipment & Apparel

The retail sporting goods market in the United States continues to grow and grow. Between 2009 and 2014, the industry grew from $38 billion to $44 billion. Moreover, it isn’t just the industry’s growth that makes it an incredible business opportunity; it’s also the impressive profit margins. Research shows that the sporting goods market has gross profit margins close to 40 percent.

Why Whiteboard Videos Kick-Ass

Why Whiteboard Videos Kick-Ass

Making a presentation is intimidating.  You rely heavily on programs like PowerPoint to give your potential investors or customers insight into your business.  With technology continuing to improve, there has to be a better way. Well, there is! Whiteboard videos have taken the market by storm. It is not hard to understand why.  We grew up watching our teachers guide us through tough math problems, foreign words, and more during grammar school through writing on the whiteboard.  These types of videos are really a no brainer.  We already are automatically inclined to perceive whiteboards as a tool for learning.

Reevaluating Your Main Sources of Revenue and Marketing to Them

Reevaluating Your Main Sources of Revenue and Marketing to Them

It is common for entrepreneurs and business owners to get so caught up in the day-to-day tasks of running their businesses that they often forget to take a step back and evaluate what is working and what isn’t – and how that can be translated into their company’s broader marketing efforts. Whether small e-commerce sites or major multinational businesses, most businesses have a few products or service offerings that generate the bulk of their revenue. Companies need to take steps to identify these revenue streams and develop strategies to marketing to them. So, how can you market to your main sources of revenue? When developing and implementing your marketing strategy, be sure to keep the following principles in mind.