Video

Engaging your audience through video

Engaging your audience through video

When it comes to engagement, visual content is better than simple text by just about every measure you can think of. Facebook posts containing images are twice as effective as text alone. When those images are moving (aka VIDEO), that effectiveness jumps to 12 times!

We see those kinds of results almost no matter where video shows up. In email, video can increase click-through rates 200-300%. When combined with full page ads, videos increase engagement 22%. 

Why Whiteboard Videos Kick-Ass

Why Whiteboard Videos Kick-Ass

Making a presentation is intimidating.  You rely heavily on programs like PowerPoint to give your potential investors or customers insight into your business.  With technology continuing to improve, there has to be a better way. Well, there is! Whiteboard videos have taken the market by storm. It is not hard to understand why.  We grew up watching our teachers guide us through tough math problems, foreign words, and more during grammar school through writing on the whiteboard.  These types of videos are really a no brainer.  We already are automatically inclined to perceive whiteboards as a tool for learning.

How Important Is Facebook Live?

How Important Is Facebook Live?

In 2016, Facebook joined the ranks of the ever-growing number of social media sites that offer live video streaming, and the feature is quickly growing in popularity. Facebook itself is pretty invested in growing Facebook life, which Zuckerberg reportedly views as key to the next phase of the social media giant’s growth. Live video gives users a new way to interact with one another and, perhaps most pertinently, it gives brands a new way to interact with their customers, meaning it has the potential to totally change the relationship between digital marketing and social media.

However, with that being said, Facebook Live is still quite new. It can be hard for marketers to know how much time, energy, and resources they should be devoting to Facebook live, particularly when there are so many other digital marketing activities to engage in. So, just how important is Facebook live? We’re here to break down everything you need to know about this new social media tool.

How to Take Advantage of Live Streaming for Your Business

How to Take Advantage of Live Streaming for Your Business

Video is huge right now. The average internet user is exposed to around 32 videos per month, and a full third of all time spent online is now spent watching video.

We’ve talked before about video, and how it has increasingly become crucial to include video as part of your overall content strategy. This is particularly true when it comes to increasing engagement, as 75% of online video viewers interact with a video ad in a given month, and 92% of mobile video consumers share videos with others.

The Importance Of A Brand Video

The Importance Of A Brand Video

Whenever I think about brand videos, I can’t help but think about Forrester researcher Dr. James McQuivey, who estimates that one minute of video is equal to 1.8 million words.

Now, McQuivey is the first to admit that this “stat” is mostly a soundbite, which was arrived at using some loosey-goosey math based on a picture being worth 1,000 words and multiplying that by the number of frames in a second of video, etc. (Sidenote: to the extent that it can be measured, a picture may only be worth around 84 words. Just saying.)

Types of Video Every Business Should Consider

Types of Video Every Business Should Consider

Today, we spend a majority of our life online, and what do we do? According to recent statistics, we watch video. In fact, watching video accounts for one-third of all online activity.  In the United States, adults spend an average of 5 hours and 31 minutes viewing videos every day, based on a recent report from eMarketer.

People engage with video more than any other content. Businesses with video garner 41% more website visitor traffic than those without.

Why You Need to Include Video

Why You Need to Include Video

You may have noticed more and more when cruising around the internet, that videos of are becoming a staple of modern web design. The days of having a “videos” section crammed in between your “about” and “contact” pages are behind us. Videos are now fully integrated content, right up there with text and video. When you visit a website, you can now expect videos doing everything from explaining a company’s message, to acting as a giant homepage banner or taking the place of a background image (just check out AirBNB or Evernote).

PAY ATTENTION. People watch videos.

PAY ATTENTION. People watch videos.

Here are some statistics: The average attention span of a human being is 8 seconds. That is one second less than the attention span of a gold fish. Admit it, you’re two and a half sentences into this blog post and you’ve probably already checked your email. That’s okay. Most people check their inbox once every 2 minutes. 17% of page views last fewer than 4 seconds. People typically read half to a third of the words on a given web page. 7% of people occasionally forget their own birthdays. That last one doesn’t really have to do with anything, it’s just kind of weird, right?