“Do you think I’m beautiful?”
I didn’t ask that; your brand did. It asks this of every, single person who comes into contact with it.
Over the last twenty years, marketers have moved beyond the realm of visuals into all the five senses to reach consumers. By activating cues in their marketing like the sound of a car door closing, the scent of coffee and the smooth feel of Apple products, marketers hope to intensify perceptions of brands.