Photography

How Photography and Video Enhance Your Brand Experience

How Photography and Video Enhance Your Brand Experience

“Do you think I’m beautiful?”

I didn’t ask that; your brand did. It asks this of every, single person who comes into contact with it.

Over the last twenty years, marketers have moved beyond the realm of visuals into all the five senses to reach consumers. By activating cues in their marketing like the sound of a car door closing, the scent of coffee and the smooth feel of Apple products, marketers hope to intensify perceptions of brands.

7 Fashion Photography Trends

7 Fashion Photography Trends

We are visual creatures. By 2018, an estimated 84 percent of all communications will be visual. In 2016, video and images were the most engaging types of content on Facebook, according to Buzzsumo. Over 90 percent of information processed through the human brain is visual.

When we buy something online, the purchase is based almost completely on how it is portrayed in the photos. Knowing the latest fashion photography trends is just as important as knowing which accessories, colors and fashion styles are in season right now. It is critical to your bottomline to have photography that not only gives an accurate representation of your product, but tells a story that viewers can imagine in their own lives.

Top Business Photography Trends

Top Business Photography Trends

BBC Research indicates that the digital photography market is growing at 3.8% and its value is estimated to cross $100 billion in 2017.

The photography industry is changing rapidly alongside the industries of technology, marketing and design. As 2017 gets fully underway, get ready for lots of innovation within the photo industry.

The Importance of Lifestyle Product Photography

The Importance of Lifestyle Product Photography

Lifestyle photography has become more popular as an advertising vehicle in recent years. It has also sparked some disagreement about how “lifestyle” should be defined, and what actually qualifies. Generally, lifestyle photography is more of a documentary style of photography, capturing and showcasing moments of life and the real world. Some photographers take a fairly narrow definition, and only qualify a photo as being truly “lifestyle” if it is actually capturing a real, non-staged moment in the real lives of real people in the real world. Others define lifestyle more broadly, including anything that showcases what appears to be a moment in the real world. No matter how you define it (we’re going broad for our purposes), the idea behind lifestyle photography is to capture an image that tells a story.

So You've Got Some Great Photography, Now What?

So You've Got Some Great Photography, Now What?

So you’ve invested in a great photographer, put a lot of hard work into a great shoot, and have made sure that your post-shoot editing is on point. But now what? Photography can be integrated into a number of different facets of your marketing strategy, from social media to website graphics to product listings to blog posts. But believe it or not, many brands invest in great photography without an effective plan in place to ensure that that high-quality photography is put to good use. To maximize your ROI when it comes to great photographs, be sure to check out the following tips.

6 Common Photo Editing Mistakes

6 Common Photo Editing Mistakes

Photo editing software like Photoshop and Lightroom are incredible and powerful tools for altering, adjusting and putting the finishing touches on your digital photography. But in the words of Uncle Ben (Yes, from Spider-man. I know. Nerd.), “With great power, comes great responsibility.”

It might be weird to think of using a piece of graphics software “irresponsibly.” After all, aren’t we talking about something subjective here? The programmers put all of those features in there for a reason, didn’t they?

Smartphone Apps for Taking Great Product Photos

Smartphone Apps for Taking Great Product Photos

Running your own small business and online store usually translates to doing everything you can on your own, as cheaply as possible, and with the least amount of hassle. So when it comes to product photos, there’s a decent chance that hiring a professional photographer for every shot you will need isn't in the budget, and neither is investing in an expensive DSLR camera – let alone figuring out how to use it.

How to Take Great DIY Product Photos

How to Take Great DIY Product Photos

Product photography is one of the most significant indicators of an online store’s professionalism and legitimacy in the eyes of consumers. Great product photos can separate you from the pack and make even the smallest business competitive with the biggest brands. At the same time, poor product photos can have a severe negative impact on whether your site’s visitors are converting to sales.

20 PIECES OF GEAR ALL PHOTOGRAPHERS SHOULD CARRY

20 PIECES OF GEAR ALL PHOTOGRAPHERS SHOULD CARRY

Just as with most professions and hobbies, the tools you have in your toolbox can make or break your day. In photography your toolbox is typically your camera bag. The tools in that bag can range from batteries and memory cards to camera bodies and lenses. We’ve tested a lot of gear over the years so we decided to made a list of items we think every photographer should have with them at all times. This list should apply to all types of photographers regardless of skill level. We’ll leave out the obvious items like cameras and lenses and focus more on accessories and add-ons.

Tips to Avoid Becoming a Stagnant Photographer

Tips to Avoid Becoming a Stagnant Photographer

Becoming a photographer and sticking with it is a true challenge. All levels of photographers go through stagnant phases filled with a roller coaster of emotions. Feelings can range from “My work isn’t good enough.” to “I need to find that next best thing.”, or just simply - “This shit sucks!”. These feelings can be sourced from your own internal thoughts, feedback provided by clients and friends, or reading negative online comments from internet trolls. Regardless of your level of skill it’s important to remember the more your practice the better you’ll feel about your work and skills. Practice makes perfect is such a cliché statement that gets thrown around quite a lot, but it’s very valid when talking about photography.