Marketing

How to Market Motorsports Equipment & Apparel

How to Market Motorsports Equipment & Apparel

The retail sporting goods market in the United States continues to grow and grow. Between 2009 and 2014, the industry grew from $38 billion to $44 billion. Moreover, it isn’t just the industry’s growth that makes it an incredible business opportunity; it’s also the impressive profit margins. Research shows that the sporting goods market has gross profit margins close to 40 percent.

How Marketing Can Shape the Style of an Entire Industry

How Marketing Can Shape the Style of an Entire Industry

The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.

Your Business Might Be Leaving Money on the Table

Your Business Might Be Leaving Money on the Table

Every business aspires to generate more revenue and make more money. But what if there was no huge secret to earning more money to your business? What if with a few small tweaks, you could significantly boost revenue? Well, chances are you can. Believe it or not, lots of businesses inadvertently leave money on the table that could otherwise be picked up. To make sure your business isn’t leaving money on the table, be sure to keep the following in mind.

How Marketing Can Shape the Style of an Entire Industry

How Marketing Can Shape the Style of an Entire Industry

The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.

6 Reasons Why You Need Promo Products for Your Business

6 Reasons Why You Need Promo Products for Your Business

Business cards are great, but they only take you so far.  There's nothing cooler than passing out a logo'd fidget spinner at your next trade show.  Everyone will make an excuse to come to your booth so they can be just as cool as the people around them.  Company merchandise has proven to be one of the most powerful and efficient marketing tools.

Working to Understand Your Needs & Deliver Results

Working to Understand Your Needs & Deliver Results

When it comes to running and growing a company, going it alone often isn’t the smartest option. That’s what 10twelve is here for. 10twelve is a strategic marketing partner that can help companies of all types and sizes meet their marketing needs. The experts on the 10twelve team can help with everything from effective branding to compelling web development to producing beautiful visuals.

Why More Brands Are Switching to Owned Over Traditional Advertising

Why More Brands Are Switching to Owned Over Traditional Advertising

Some businesses will use traditional advertising as the default method to market their product to consumers. Although ads can be an effective way to raise awareness about your newly launched business and product or service offerings, it is not always the most suitable option. It is the norm for people to research products online before buying. 

Why You Should Invest in Continued Marketing Help

Why You Should Invest in Continued Marketing Help

One of the biggest realizations I’ve had with my business is that I can’t do it all. Come to find out, many other business owners deal with the same problem.

We usually realize this when we’re overwhelmed and exhausted (after trying to do it all) and then get help, and then think we can handle it on our own once again! Needless to say, the problem only repeats itself.

A great example of this is when it comes to keeping up your website and creating content.

Keeping Track of Your Marketing Assets

Keeping Track of Your Marketing Assets

Here comes the bad news. Most businesses are so caught up with making payroll and managing sales that by the time a marketing team steps into the picture, the necessary tasks of accessing content and determining assets is a pure nightmare.

But here’s the good news: it doesn’t have to be this way! With the creation of a smooth-running asset management system, you can rest assured that when either an internal marketer or an agency comes in to help you, everything is headache-free, easily-accessible and organized.

Live Streaming and Other Modern Marketing Trends

Live Streaming and Other Modern Marketing Trends

If you have a computer anywhere near wifi or own a smartphone, you are no stranger to the world of modern advertisement. Chances are you can’t even watch a music video on YouTube without streaming an ad (that may or may not have allowed you to opt out of watching it).

Modern advertisement is a killer force, bringing in a whopping $67 billion a year. It’s giving traditional advertisement, such as tv and radio, a run for its money. And here’s the kicker: it’s not stopping.

7 Outside the Box Marketing Ideas to Grow Your Business

7 Outside the Box Marketing Ideas to Grow Your Business

You’re blog subscribers are increasing by the day, your social media stats are killing it, and your content marketing strategy is kick ass too, but you still aren’t seeing the marketing results that you have planned for. (Sound familiar?) Perhaps you’re in need of something different – Something outside the box. We’ve rounded up 7 creative marketing ideas to amp up your marketing and provide you the ROI you are looking for. Every business is different, which means there’s no one size fits all, but these tips can be adapted to fit your specific needs. So stop asking yourself “what else can I do?” and without further ado, let’s look outside the box...

40 Marketing Statistics You Need to Know

40 Marketing Statistics You Need to Know

There’s nothing quite like straight-up statistics to teach you everything you need to know about marketing and fast.

My advice? Set aside whatever book you’re reading by the latest marketing guru for just a minute and take a peek at these mind-blowing stats that we’ve gathered into this blog post for you.