Google Analytics

Simplify Your Google Analytics

Simplify Your Google Analytics

Google Analytics is simultaneously amazing and terrifying. When wielded properly, it can be an incredibly useful tool, and a necessary one. After all, so many of the strategies and methods we talk about, whether it’s for inbound marketingsetting goals for growth, etc. – they all rely on utilizing metrics benchmarks, and data. Google Analytics (or another analytics platform) is the window into collecting, viewing and analyzing that data...