Entrepreneurial Tools

Metrics Small Businesses Should Track Part 0.1

Metrics Small Businesses Should Track Part 0.1

How much money and opportunity are you losing by not measuring your metrics? That’s the question you should be asking yourself if you’re a small business owner.

A massive new industry has arisen around data gathering, tracking and measurement. New tools have been developed aimed at making analytics for small business owners a snap.

But how and what should you be measuring for your small business? Let’s dive in.

How A Small Business Can Benefit From Having A Mentor

How A Small Business Can Benefit From Having A Mentor

Starting a small business is hard. Keeping that business going is even harder. It can feel like an endless wave of decision-making, strategizing, and to-do lists that only seem to get longer. Fortunately, you’re probably not the first person to start the kind of business that you’re running. And even if you are, you certainly aren’t the first person to call themselves “entrepreneur” and dive into the start-up deep-end. That means you don’t have to go in it alone. There are people you can turn to for advice, support, or even just a kindred spirit to talk to. These people are called mentors.

Why Your Business Should Use a Marketing Agency

Why Your Business Should Use a Marketing Agency

Today, there are many independent-thinking entrepreneurs. We like to think we can do everything from the dreaming up of an idea to launching the idea all the way to selling it. It is natural, then, that many entrepreneurs are entrenched with DIY (Do-It-Yourself): an ethic which is defined as the self-sufficiency of accomplishing tasks without paid specialists.

As an entrepreneur who used to suffer from this precise affliction, I can attest to the fact that an individual can, with enough time and resourcefulness, seek out the knowledge required to complete any given task.

5 Ways to Make Stress Disappear from Your Entrepreneurial Dreams

5 Ways to Make Stress Disappear from Your Entrepreneurial Dreams

The word "entrepreneur" is thrown around these days, but there is no single definition. Contrary to the what Papa Gus’ from my Big Fat Greek Wedding’s believes, the word is not Greek.  The entrepreneurial spirit is someone who takes a risk in business, especially if it is your own. According to the Kauffman Foundations 2016 Index Startup Activity, 84% of entrepreneurs are starting their own business because of opportunity while 10% are doing it out of necessity.

Metrics Small Businesses Should Track Part 0.2

Metrics Small Businesses Should Track Part 0.2

In our last blog I explained the necessity of tracking metrics particularly when it comes to overall finances and conversions.

Today we’ll take a look at the importance of tracking Customer Acquisition Costs, Traffic Acquisition, Competition, Content, Customer Loyalty, Productivity and Mobile vs. Desktop metrics.

How to Setup Professional Email for Your Business

How to Setup Professional Email for Your Business

There are a lot of considerations and to-dos when you start your own business. You need to design a company logo, build a website, hire employees, file paperwork, in addition to a countless number of other critical tasks. As a business owner, there is no shortage of items on your to-do list. However, one important item that you cannot afford to overlook is transitioning to a professional email with a company domain.

To make it official--and if you want potential customers and clients to take you seriously--you need to set up a business email account. Having a professional email for your communications is just as, if not more important than having business cards or a LinkedIn.

Questions You Should Ask Yourself When Starting a Business Part 3: Gaining Traction

Questions You Should Ask Yourself When Starting a Business Part 3: Gaining Traction

Starting a business is a serious undertaking. If you have viewed our previous blogs on testing your idea and making it official, you may know that you have a viable company. You may have all the legal requirements and paperwork that says you are an official, real-life business. However, your work is far from done.

One of the most difficult challenges for entrepreneurs and business owners is how to monetize and generate revenue on a consistent basis.

It can take years to transform your idea into reality, and even longer until you start to generate considerable profit. To get started, ask these questions:

Establishing your Company's File Management Solution

 Establishing your Company's File Management Solution

Depending on what industry you are in, your company may handle dozens to thousands of files and paperwork everyday. It can be a challenge to keep up with all of the paperwork and electronic documents that travel through your business. 

How much time do you spend each day looking for documents? If you can’t immediately find the files that you are searching for, it can be frustrating and a major productivity killer. It’s also a sign you need to invest in a better file management solution.

Questions To Ask Yourself When Starting a Business Pt. 2

Questions To Ask Yourself When Starting a Business Pt. 2

Making It Official

You’ve tested your business idea, conducted market research, and even trademarked a company name. What’s next?

In our previous blog, we discussed the questions that you should ask yourself when you first have a business idea. If the answers to those questions have led you to move to the next step, you need to know what it will take to make it official.

3 Productivity Tips for Entrepreneurs

3 Productivity Tips for Entrepreneurs

Starting a business is an insane amount of work. There’s that saying which is probably misattributed to Yogi Berra or Martin Luther King (as most internet platitudes are), which goes something like, “Entrepreneurs are the people willing to work 80 hours a week to avoid working 40 hours a week.” To a certain extent, it’s true. When you start a business, whether you’re a solo entrepreneur or a ground-floor co-founder, you’re thinking long-term, looking at the big picture, looking for the big, life-changing payoff. And yeah, that means there’s going to be a lot to do on the front end. But we’re happy to do more now so that we can do less later (or kid ourselves into thinking this).

Podcasts, Socials and Apps for Entrepreneurs and Startups

Podcasts, Socials and Apps for Entrepreneurs and Startups

Yoda tells us: “Do or do not. There is no try.” Well, that’s easy for a Zen-prone Jedi master chilling on a deserted, foggy swamp planet to say, but for those of you who are living in the fast-paced and competitive world of entrepreneurship and business startups, things might seem a tad more complicated than that.