Content Development

Elements of a Great Blog

Elements of a Great Blog

No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.

Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.

You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.

Video Is the Future: How It’s Evolving and Where It’s Heading

Video Is the Future: How It’s Evolving and Where It’s Heading

Did you know that more than 500 million hours of video are watched on YouTube each and every day? Or that almost two-thirds of all Google searches feature video? Consumers increasingly value video content. If given a choice between learning about a product on a webpage via text or via video, an estimated 4 out of 5 would choose video. Just adding a video to marketing emails can drive up click-through rates by a staggering 300 percent, while embedding videos within landing pages can increase conversion rates by up to 80 percent.

What You Need to Know About Press Releases

What You Need to Know About Press Releases

Once upon a time, the phrase ‘press release’ sent me into instant panic mode. What the heck are those and how on earth do I write one?

If this is you, take a deep breath. It’s a lot easier than you’re probably thinking.

Since that mini panic attack years ago, I’ve actually become pretty great at writing these nifty little guys. And so will you. So go ahead and give yourself a pat on the back for the fantastic job you’re going to do writing one after reading this no-nonsense, how-to blog.

What to Write? - How to Find Topics to Write About

What to Write? - How to Find Topics to Write About

You already know that you’re supposed to write content for your blogs, but knowing what to write is the tricky part.

Before you feel like banging your head against the wall, take a look at some of these nifty ideas to help you collect some great content ideas.

Feedly Boards – A Great Addition For Content Curation

Feedly Boards – A Great Addition For Content Curation

We’ve written before about Feedly, a popular RSS reader for both web and mobile, which also happens to be one of our favorite tools for researching and curating great content. Well, the folks over at Feedly seem to have gotten wind of the fact that its users are using it as more than just a way to keep up with their favorite news and blogs. This is a fact Feedly seems to have embraced wholeheartedly, as evidenced by a recent slew of features that they’ve added to their service which are geared toward businesses, teams, and individuals like us who love using Feedly for research. The latest such feature is what they call “boards.”

The 5 Crucial Elements of a Perfect Blog

The 5 Crucial Elements of a Perfect Blog

It’s no secret that creating the perfect blog that will attract high levels of traffic is no easy feat. It’s been estimated that some 2 million new blog posts are published each and every day, so the competition is stiff, to say the least. However, by making sure you have the basic foundational elements of an excellent blog in place, you can put yourself on the right trajectory. To put yourself and your blog on the road to success, look at the five crucial elements of the perfect blog.

Reasons Why You Should Create More Infographics

Reasons Why You Should Create More Infographics

“Infographic” has been a major buzzword in the world of digital marketing over the past several years. And, they’re becoming more and more popular. According to the Content Marketing Institute, there was a 17 percent increase in B2C marketers’ use of infographics between 2015 and 2016 and a 5 percent increase in B2B marketers’ use.

The Value of Case Studies and Portfolios

The Value of Case Studies and Portfolios

Want to know one of the most effective ways to create conversions, according to research?

Eccolo Media, which surveyed more than 500 tech purchasing decision makers and influencers for its seventh annual report, found only product brochures/data sheets and white papers to rise above the influence of the case study.

Tips for Writing Great Case Studies

Tips for Writing Great Case Studies

What motivates customers to make a purchase? Today, consumers have the tools to research and make more informed buying decisions. Prospective customers aren’t satisfied with businesses and products that say they can do X, Y, and Z, without any hard proof. They shouldn’t be either. Would you buy a product without seeing it in action or work with a business without researching it first?

Generating Quality Content for B2C Marketing

Generating Quality Content for B2C Marketing

Mama always said, “It’s not what’s on the surface, but what’s underneath that really counts.” While that statement has never been more valid than it is in the case of B2C (business-to-consumer) marketing, the fact is that appearance actually does function as content in this context. Creating effective content is by far the most effective way to increase your value in the eyes of consumers, but the methods for exacting upon an ideal B2C content marketing strategy are vastly different from what you’d see in a business-to-business setup.

Anyone Can Do A Webinar – That Doesn’t Mean You Should

Anyone Can Do A Webinar – That Doesn’t Mean You Should

Webinars. It seems like everyone these days is ready to flip on their webcam, go live, and espouse their knowledge to the awaiting world, who can soak in this wisdom from the comfort of their own home, office, or wherever they happen to be with their smartphone. It’s convenient. It’s cheap. It’s easy. In fact, it’s too easy.

Using Content to Improve Your B2B Marketing

Using Content to Improve Your B2B Marketing

Close your eyes and picture the home page of your website. What’s engaging about it? What are you doing right now to drive potential customers and other viewers to your brand? Is there anything else that you could be doing to convert leads into sales, enhance engagement on your site, and get more eyes on your product?