We get it, there are a ton of social platforms that are available and maintaining a social presence, let alone leveraging it, can be a very time-consuming task. Nonetheless, it can be a very powerful tool depending upon your business. Snapchat has been evolving rapidly over the past year in order to compete with its similar “story” competitors Facebook and Instagram. We have put together some of our recommendations on how Snapchat can be used as a tool for your business and if it is right for your business.
Snapchat had a fast rise to digital prominence. The app launched in 2011 and has grown to a whopping 187 million daily active users sending over 3.5 billion snaps per day. This massive social network for disappearing photos recently opened their marketing API to third parties and creators. This means that any tech vendor, brand, or agency can utilize the applications platform to purchase, run, and track analytics. Some of the new analytics include:
·Total Story Views: displays total views of your Story. Able to display weekly, monthly, and year-to-date.
·Time Spent Viewing Stories: displays the total time users spent watching your Story. Able to display weekly, monthly, and year-to-date.
·Daily Reach and Engagement Metrics: displays metric of Story viewers, average time spent watching, and completion rates. Metrics available on a weekly, monthly, and year-to-date basis.
·Audience demographics: breaks down audience of users by gender, age, politics, interests, lifestyles, and 100+ different categories.
That being said, it is important to understand the broad capabilities of the platform and how having access to these data points can help drive sales, influence content, and allow you to gain more insight on your customers.
Now that you understand some of the internal capabilities of Snapchat. You might ask, “now what?” Here are some creative ways in which you can create content for your Snapchat audience.
Behind the Scenes Footage
Millennials and Generation Z make up nearly 50% of Snapchat users. That being said it is a terrific opportunity for companies whose market is of a younger generation. You can use Snapchat to provide your customers with authentic content, especially since millennials value authenticity and take this into mind when making a purchase. Maybe you show a behind the scenes of a photo shoot. Sharing your company culture and team can help with engagement and influence the way your followers are connecting with your business.
Special Promotions or Offerings
Snapchat is a perfect way to connect with your audience in a selective way. If you have a customer following on Snapchat and provide them with a coupon, contest, or giveaway that is selective to that audience can be a great way to connect and promote your business.
Delivering Exclusive Content
Who doesn’t love being the first “in the know”? You can utilize this channel to deliver exclusive new content can be a great way to connect and share special incentives with your followers. Ultimately creating a more intimate relationship between your brand and customers.
Report Live Events
Snapchat allows you to showcase live events in a raw and authentic matter since you do not need to edit the video content. This is just one other way in which you can create unique content on the Snapchat platform to engage with your customers and drive business.
A unique offering of Snapchat is the use of personalized Geofilters. Snapchat offers two different types. One of which is On-Demand, which anyone can create and makes it convenient for a brand to use at specific events. On-Demand filters begin at $5, so they can be very reasonably priced for smaller brands. These filters are only going to target users or followers in a designated area. Sponsored Geofilters, which can cost up to hundreds of thousands is usually reserved for larger brands with a robust advertising budget. This option allows you to create a custom filter with different set of parameters allowing it to become public filter on the carousel exposing your business to a much larger audience.
Snapchat has become a great platform in which companies are able to post about open positions. Because followers are a part of a tight knit community that enjoys your content, service, or product you know that whomever learns about the opportunity, chances are they are already a loyal fan or a part of that network.
Although many people question the longevity of Snapchat we believe that it is still a potent tool to use especially when connecting with a younger audience and you are able to invest in creating engaging content for your users. 1Need help with your company’s social media strategy? 10twelve can help you create content and build out your social media strategy.