Social media interaction is a critical component in all aspects of your business. Whether you’re a restaurant responding to a comment on Instagram or a remote IT company utilizing Facebook to discover new clients, it’s important to use social media to its fullest potential. There’s a certain social media etiquette that you should follow in order to be successful on these platforms. Part of this etiquette means providing engaging content, keeping a consistent brand voice, and interacting with your followers (AKA your potential customers) in a way that keeps them coming back for more. But, there is such thing as over communicating... don’t be like your annoying ex who is blowing up every possible line of communication, that sh*t is annoying. Without further ado, read further to learn if you’re guilty of these 7 ways you may be irritating your social media followers.
Your posts are too promotional
Nobody likes the “me, me, me person.” You likely know someone like this – that annoying person who talks too much about themselves. Well, when you constantly push your service or product within your social media posts, that is exactly who you are being. To avoid being that person, engage with your audience by asking them questions, getting to know them, and showcasing behind-the-scenes moments that truly show off who you are as a brand. Take a look back at your recent posts. Are they only selling or do they offer an experience of your brand? After all, that’s what social media is for – Creating an experience and starting conversation with the goal of building a long term relationship. Talk with your audience not at them because let’s be real, nobody wants to be THAT person.
You post too often
Okay we get it, you love social media. Heck, you may even consider yourself obsessed with it. (You’re that person constantly on your phone, developing clever content, and following every latest social media trend). You’re a social media lover and self proclaimed guru, so it’s no surprise that you’re a leader among your friends when it comes to sharing and posting new content. Allow us to interrupt your proud moment here by saying it’s super important to not get too post happy. Posting too much can lead you to earn a dreaded ‘unfollow.” Just posting to be present online is not a good idea. All of your posts should contribute to your overall strategy, meaning all content should have a clear purpose and goal. Posting the same type of messages multiple times a day is a clear way to annoy your followers, which in turn will give them another reason to “unfollow.” Jeff Bercovici , a tech reporter from Forbes, recommends “Posting often enough to keep your followers’ attention but not so often that they feel spammed and block you.” This is especially true if your audience is following you on multiple social media platforms. What they see on Instagram, they may see again on Twitter and Facebook as well. Social media experts recommend constructing a calendar for your platforms that will keep you organized and consistent without over-posting. Before you publish your next social media post, ask yourself if what you are posting is interesting enough and coincides with your brand message.
You aren’t original
A popular posting method is to re-share, re-post, or re-tweet trending topics or current events. This is a great way to show your relevancy and that you are on top of what’s trending, which is completely normal. However, don’t make this a consistent go-to or frequent ‘get out of jail free card’ when you’re stumped on what to post. Content creation is key to any brand and all content should be relevant to your target audience. Why not write a fun and informative blog post, showcase an original photo on your Instagram account (A unique photo that your audience hasn’t seen anywhere else gives you extra brownie points!) Be unique, be original.. as simple as that! Keeping your audience engaged is essential and engaging content will result in new followers and a more captivated audience!
With great tech comes great responsibility! Of course the villains of the social media world have discovered ways to cheat the system such as utilizing fake followers and bots. It may sound like a splendid idea to buy up a bunch of followers who are ‘guaranteed to be real,” but guess what? They never are! Your real followers and potential followers will spot this from a mile away. (15k followers with no engagement (likes, comments, etc)? C’mon.) What do you get out of this other than a big number on your page? The goal is to gain organic followers that are genuinely interested in your brand. You should view these followers as potential customer and leads that are worth investing in. Do the ground work and build from scratch by enticing people with your plethora of interesting content and information. We promise it will pay off in the long run!
You don’t use a consistent brand voice
Your brand voice should be consistent across all platforms, meaning you should use the same tone on your blog, your social media accounts, and other places on and offline. We aren’t talking about your ACTUAL voice, but rather the way you convey your messages and the tone and style of your writing. Basically, the personality behind your brand. So a multiple personalities disorder for your online presence can be extraordinarily confusing for your followers. A consistent brand voice allows your audience to better trust you and feel more connected to your brand.
You aren’t engaging (or you’re engaging too much)
Remember your first comment from a follower on social media? The feeling of overzealous joy that your ‘mad marketing skillz’ made someone feel inclined to comment! Although this is definitely a time to celebrate, it is also a time to reflect on occasions that require responding to comments and when not to.
Followers are a finicky breed, respond to too many and you look over-the-top and too communicative. Don’t do it enough, and all of a sudden you have left your followers feeling under appreciated. It really is like dealing with toddlers.
There isn’t a one size fits all answer for this (as with most of social media). More often than not, you should always respond to every (negative or positive) comment. However, there is no need to go over the top by thanking each ‘like’ or cool emoji you receive.
You need to stay consistent with your online presence. So, if you are only posting and not engaging you look selfish! (Note the first section!) Social media takes time and effort, which means engaging with your audience everyday by liking, following, and commenting in order to see growth.
You send automated direct messages
The last thing your potential customer will want to do is engage with you let alone buy from you when you are communicating to them in a spammy and impersonal way. Social media allows you to communicate with your audience in the most magical forms – One that is personal yet professional and also informal. Depending on your brand voice, this is your chance to talk to them like your friend! An automated message is a sure way to get someone to smash that ‘unfollow’ button.
Are you guilty of any of these social media habits? Social media is no doubt a complex game to play, but we like to think we have mastered it and we’ve got a track record to prove it. To kick these habits in the butt and learn new ways of converting your social media audience into your next happy customer, contact us HERE.