The Complete Guide to Social Media Images and Graphics

People respond to visuals. The graphics that you use in your marketing and on social media platforms has a huge influence on how people perceive your brand. With the right images, you could boost the ROI and engagement of your digital efforts. Here are just a few reasons why graphics are important:                           

●      Tweets with images garner 150% more retweets than those without. (Buffer)

●      Facebook posts that include images get 2.3X more engagement than those without images. (Buzzsumo)

●      By 2018, over 84% of all communications will be visual. (Shutterstock)

●      Overall, image posts have a 650% higher engagement than text-only posts (Shutterstock)

However, the graphics that you use need to be high-quality and customized to fit the specific dimensions of the platform you are using. Otherwise, it will appear pixilated, blurry or distorted. Poor graphics quality ultimately tarnishes your brand reputation.

At 10twelve, our team works with creating and editing graphics for use on social media platforms as well as websites, so we’ve put together a guide. To ensure that your graphics fit perfectly into your posts, no matter which channel you use, follow these recommendations.


Facebook Profile Photo

Your business page profile picture is the square photo that appears on your timeline and as a thumbnail with all of your posts. For brands, this is often a square image file of your logo, so it is even more important to make sure that the quality is clear and precise. Take a look at 10twelve’s Facebook profile as an example.

For the best quality, images should be:

●      A minimum of 180 x 180 pixels. (It will show up as 170 x 170 pixels on desktops and 128 x 128 on most mobile phones.)

Facebook Cover Photo

The cover photo is the first thing that people will see when they view your timeline. It is important to make a good impression by selecting the right images and the right size.

The dimensions for Facebook cover photos are:

●      A minimum of 828 x 315 pixels. (It will show up as 820 x 312 pixels on desktop and 640 x 360 pixels on mobile.)

Note that because the mobile display is more square shaped than the rectangular desktop version, the photo is cropped at the edges.

Facebook Photo Post

Regularly sharing photos and videos on your Facebook business page can boost your engagement by generating more likes, shares and comments than plain text posts. The types of photos you use can be anything from event coverage and inspirational quotes to employee and product images.

The best dimensions for Facebook photo posts are:

●      1200 x 900 pixels

Remember to keep the amount of text to a minimum. Try to keep any text under 90 character count, anything more will likely be cut off and truncated on mobile devices.

Facebook Link Photo

When you share a link, it will usually generate an image that is pulled from the link. If you don’t want to use that image or the compression affects the photo quality, then you can upload your own. Here’s an example.

The best dimensions for Facebook link posts are:

●      1,200 x 628 pixels

Facebook Photo Carousel

By using photo carousels, brands can showcase up to 10 images and links at a time. This can be particularly useful when you are running Facebook ads to direct traffic to specific areas of your website. Check out some creative ways businesses use the carousel photo feature here.

The best dimensions for Facebook photo carousel images are:

●      1080 x 1080 pixels


Twitter Header

Similar to Facebook’s cover photo, your Twitter header will be one of, if not the first thing that people will notice when they view your profile. View an example here

The ideal dimensions for your Twitter header are:

●      1500px by 500px

Twitter Profile

Twitter recently updated its square shaped profile picture with a round one. This should be taken into consideration with uploading your profile image. Anything in the corners will be cut off, so make sure your logo is centered.

The ideal dimensions for a Twitter profile picture are:

●      400 x 400 pixels

Twitter Image Post

On Twitter, posts with images perform significantly better than those without.

The ideal dimensions for a Twitter Image are:

●      1024 x 512 pixels


Instagram Profile Photo

Instagram is one of the most visual social media platforms out there. Everything is communicated through images, so quality is paramount. People will view your profile almost always through a mobile device, and the profile picture will be smaller in display in comparison to other platforms.

The ideal dimensions for Instagram profile photos are:

●      110 x 110 pixels

Instagram Posts

Instagram photos all follow a square format. Whether you are posting one image, or using the new slider feature, the size recommendations are the same.

The ideal dimensions for Instagram posts are:

●      1080 x 1080 pixels


Another platform completely dependent on visuals is Pinterest. It has some unique vertical post dimensions that are unlike other channels.

Pinterest Profile Photo

Like Twitter, the Pinterest profile photo is also round. Leave space around the corners so that images won’t get cut off.

The best dimensions are:

●      165 x 165 pixels


For Pinterest, the main dimension you need to focus on is width. 

The ideal size for Pins is:

●      238 pixels x adjusted height

“Adjusted height” means that the height is scaled, so you don’t have to worry about it getting distorted or cut off.

Expanded Pins

Expanded pins are great to use for infographics and other graphics that are used to explain complex instructions and information in an easy-to-understand, visual form.

The recommended dimensions for expanded pins are:

●      736 x 1128 pixels

Technically, the expanded length can be infinite, but around 1100 is ideal. Any longer than 2,100 and it won’t work well on mobile.


LinkedIn Profile Picture

As the “professional” social platform, it is critical to have high-quality images on your profile and marketing.

The recommended dimensions are:

●      300 x 300 pixels

LinkedIn Cover Image

At the beginning of this year, LinkedIn started testing a banner image that appears directly behind the profile photo. Company Pages also went through a redesign, with LinkedIn adding Career Pages. These are enhanced versions of the Company Page with a Jobs and Life tab to boost recruitment efforts.

The dimensions for LinkedIn cover images are:

●      1536 x 768 pixels

LinkedIn Image Posts

When you share an update with an image, that is not sponsored.

The recommended dimensions for shared images are:

●      698 x 400 pixels. (For sponsored updates, the recommendation is 800 x 400 pixels.)


Channel Photo

Although YouTube is for videos, the graphics quality is just as, if not more important. The dimensions need to be perfect for not only your channel videos, but on your profile. The channel photo on YouTube profiles is similar to cover images on other social media platforms.

The recommended dimensions for YouTube channel images are:

●      2560 x 1440 pixels

Every social media platform is different. They each have different audiences and advantages. Using the proper graphic dimensions for each social media platform can vastly improve the quality of your posts, your brand image and audience engagement. Contact 10twelve today to get more tips and advice on maximizing graphics in your communications and learn more ways to grow your business.