One of the biggest realizations I’ve had with my business is that I can’t do it all. Come to find out, many other business owners deal with the same problem.
We usually realize this when we’re overwhelmed and exhausted (after trying to do it all) and then get help, and then think we can handle it on our own once again! Needless to say, the problem only repeats itself.
A great example of this is when it comes to keeping up your website and creating content.
If you’re one of the business owners who has enough on your plate with simply keeping your business running that you have a hard time getting to blog posts, videos, social media and website updates, you’re not alone.
Maybe you’ve hired a marketing agency already and they’ve helped your business rise to the place it’s at now. But did you know that you can hire your agency on a monthly-retainer basis to help you cover the basics such as consistent content creation?
In this blog I’m going to outline the top reasons to stop maxing-out your workload and exhausting your resources and get continued marketing help.
Companies that do everything themselves have much higher research, development, marketing, and distribution expenses, all of which must be passed on to customers. An outside provider’s cost structure and economy of scale can give your firm an important competitive advantage.
Reduce Labor Costs
Hiring and training staff for short-term or peripheral projects can be very expensive, and temporary employees don’t always live up to your expectations. Outsourcing lets you focus your human resources where you need them most.
The saddest part about trying to “do it all” is that even on the weeks you do succeed at getting it all done (posting that blog post, sending out that email campaign, collecting surveys, etc) your audience isn’t able to receive consistent content from you.
Why is this important?
Inc.com has an incredible article about the importance of consistency in content marketing. Producing consistent content is one of the biggest challenges for businesses. Businesses that produce engaging, consistent content, however, see some of the greatest benefits.
If your customers pull up your blog and see that the last post was from six months ago, you have a problem. Even if your last post was December of the past year and it’s April, people see a different year on the post and begin wondering, “Are they even in business anymore? If they are in business, are they even well-respected?”
Don’t run this risk. It can lead to losing customers and potential customers. Getting a monthly retainer with a marketing agency is the smartest way to avoid gaps in putting out content.
If you actually enjoy producing content, you can always add to what the marketing agency does for you, but at least you’ll know your basics are covered and no one will have to wonder about your reliability as a business.
Stop Playing Catch-Up
As William Scholl, the founder of Dr. Scholl’s, so eloquently put it when he was asked for advice on how to become a successful entrepreneur…
“Early to bed, early to rise, work like hell and advertise.”
If you find yourself continually playing catch-up when it comes to your marketing projects, content and campaigns; if you’re pushing your tasks to the last second; if you’re pulling your hair out because of tight deadlines, it might be time to consider ongoing marketing help.
In an ever-changing digital marketing environment, your business needs to be on-trend in order to stay successful. If you don’t have the time to research new strategies and best practices, you’re potentially losing some major opportunities.
A great marketing agency can do all this work for you and give you advice on the best way to stay ahead of the competition.
A business may know its product or service inside out but may not excel at its other functions, such as marketing.
By outsourcing the marketing function to professionals who understand how to develop a website or create a print ad, you have the advantage of generating the maximum return on your investment while still retaining control of your projects.
Outsourcing frees your time to focus on what you do best, while letting the professionals create strategies on things that can suck your time and energy, such as: brand development, public relations, content creation and management, online marketing, metrics and other marketing factors.
Every business has limited resources, and every business owner has limited time and attention. What is wasting your time as a business owner and how can you outsource those things? How can you go back to doing the things you love most: running your business and serving your customers?
If your company is looking to outsource marketing help, 10twelve is the right agency for you! Contact us today!