When it comes to SEO, links are even more important than ever. These days, it is virtually impossible to rank well without external links pointing back to your site. Google’s ranking algorithms now weigh the quantity of links pointing to your site, along with authority of the websites linking to it. In other words, if there are tons of highly reputable websites linking to your website, then you will get an SEO boost. That means if you write a blog post that the New York Times, the Chicago Tribune, the Wall Street Journal, and Forbes all suddenly decide to link to, expect your rankings to get a serious boost practically overnight.
Of course, in most cases, link building isn’t as easy as writing one blog post and then having a bunch of major news outlets link to it. The truth is that building up a link profile that will actually have an impact on your rankings takes quite a lot of time and hard work. It’s no easy feat convincing others to link to your site consistently. In order to see results, you’ll need to put in the time and resources.
Luckily, you can employ a few strategies to make the link building process more effective. Take a look at these tricks to ramp up your link building strategy.
Diversify, Diversify, Diversify
If the same two websites are constantly linking to your site, it is much less valuable than getting links from a wide variety of sources. The more diverse your link profile, the better, and that means links from a variety of different articles, blog posts, video content, etc.
“Your link building strategy needs to be as diverse as possible; that means relying on multiple different external sources, offering a strong lineup of on-site content, and rotating your patterns of distribution,” Jayson DeMers explains in Forbes. “It’s hard to achieve a level of orchestrated randomness, but it’s what you’ll have to do if you want to see real benefits from your link building campaign.” When you’re working to build links, you need to cast your net wide. Make sure you explore a number of different avenues to ensure you get the most diverse link profile possible.
However, there is an important caveat to this point about diversity: Pay attention to source domain authority and relevance. If a given source isn’t either authoritative or relevant, then there is probably no point in linking to that source. In terms of authority, the higher the link source domain authority, the more valuable the link and the more potential it has to increase your rankings. Returning to that newspaper example, a small local newspaper won’t have as much authority as a big international news outlet. Moreover, a source with low domain authority could actually end up hurting your rankings. Secondly, the source’s relevance is useful to search bots trying to discern how appropriate the link is. The more relevant the source, the better.
Make Linking Easy
The easier it is for people to link to your website, the more they will do so. By taking a few easy steps now, you can save other people hassle down the line when they want to link to the content you post, which will ultimately get you more links.
Don’t Just Build Your Link Profile; Build Relationships
As you’re doing outreach to build a link profile, remember that the goal isn’t just to build links. It is also to build relationships. If you have ongoing relationships with sources, you could receive a steady stream of links as opposed to just one. And that’s incredibly valuable, particularly if you’re managing to consistently score links from a highly authoritative and relevant site.
“When you start hitting a groove in link building, your relationships are going to mean everything,” DeMers explained. “Landing an opportunity with a specific publisher isn’t just a chance for you to build one link. It’s a chance for you to build an ongoing relationship, where you can continually publish guest articles, earn inbound traffic, and get exposure to new audiences. This relationship needs to be your priority — make your publishers happy.”
Focus on Local
Local SEO is becoming increasingly important, and link building isn’t an exception. Local link building is actually an excellent way to get high-quality links, as local sources tend to be more relevant to your own local business. There are a number of great ways to get local links, including by hosting a community event and then promoting it on other local websites, sponsoring or donating to a local club or organization in exchange for links, and creating and then promoting a local resource. You can also submit your website to local directories, which is both easy and oftentimes free.
Syndicate Your Content Effectively
If you want people to link to your content, than you need to syndicate it. No matter how stellar your content is, the odds are pretty high that nobody is going to be able to find it without at least a bit of help. So, when you’re publishing new content, you need to make sure you have some kind of syndication plan. Make sure that you are putting out on as many social channels as possible and that you get your team members, business partners, and any relevant affiliates to share it. Think about other ways you can promote your content. Can you send out newsletters? Develop relationships with influencers and ask them to post it? Are there ways you can position your content on social media to maximize its chances of going viral? The better you are at syndicating content, the more links you will build.
“Digital marketing activities — including content marketing and social media marketing — have intricately woven themselves into the link-building process. If you get your content and social-media tactics right, high quality link building will follow, and it will happen naturally,” Vivek Patels explained in Entrepreneur. “If your content goes viral on social media, it will lead to the creation or natural links.”
In conclusion, link building can be quite a challenge. It can take a long time for your labor to pay off, but when it does, it is certainly worth it. A great link profile will ultimately lead to better search rankings – which translates to an improved bottom line. 10twelve can help your company create a link profile that will boost your SEO.