One of the most difficult challenges of running a small business these days is managing your social media feeds. It’s not enough to just interact with followers, tweet about the blog post you just wrote, or remind people how great your products are all the time. You need to be providing a steady stream of good, valuable content.
Coming up with all of the content for your social media channels can be exhausting. Even if you are curating content from others, scouring the internet for good stuff to share with your audience can feel like a full time job. Fortunately, you don’t have to do all of the content-hunting work yourself. There are a ton of great tools and resources you can take advantage of that will help you maintain a consistent stream of high-quality social media posts.
Reddit is one of the (if not the) greatest content aggregators of the internet. Insanely popular while having lost none of its cool, it is not at all uncommon for the viral images, videos and articles of tomorrow to be found on Reddit today.
The Reddit home page is a great general source, but to really take advantage of Reddit’s power you need to dive into sub-reddits. Sub-reddits are category based forums that cover basically any topic you can think of. Under each sub-reddit you’ll find enthusiasts of said topic, eager to share anything and everything they think is relevant, and pose questions to each other to get discussions going. Once you’ve found a topic and thread that feels relevant to your business, check what comments or content has been upvoted the most. That’s usually a recipe for quality.
Pocket’s main function is in helping you save content for later. Any article you come across on the web, just click the Pocket browser extension (available for all major browsers) and you’ll save it into your Pocket account to come back to any time you want. This is handy on its own, but pocket also creates a list or “recommended” articles for you based on your activity, and generally what is seeing a lot of reads and favorites on their service.
You can take Pocket’s usefulness one step further by heading to their “Explore” section, where you can search for articles by topic, see what’s trending, the most popular saved articles, or view their curated list of “Must Reads.”
Often considered the “go-to” search engine for social sharing information, BuzzSumo tells you what is and has been popular across the web, and on the most popular social media sites like Facebook, LinkedIn, Twitter, Pinterest, and Google+. Content that is being consistently shared is generally a good place to start for curating your own social media feeds. After all, if thousands of people are interested in something, that means your followers will probably be interested, too.
Simply type in the relevant topic for your business and BuzzSumo will return a list of results that have been popular over the previous, day, week, month, year, etc. Then it will tell you exactly how many shares each article has seen on each platform, as well as the total number of shares overall. Talk about getting a pulse on what is trending!
Twitter can seem like an overwhelming thicket of news, opinions and snippets of anything and everything. But this bird-beast can be tamed, and turned into an incredibly useful too for your content discovery and curation efforts. Searching for tags and trends will help you start to narrow the tweet-o-sphere to just topics that are relevant to your business. But where Twitter really gets good is in the ability to create lists.
Twitter lists are like saved searches for certain tags, terms, trends, accounts, or even combinations of the above. They filter out the re-tweets and replies and just show you what is important. And the best part is, you can always come back to the same lists once you set them up. Twitters lists are a great way to stay up to date on the latest relevant info and articles in your industry.
Feedly is another way to save and access content across the internet, but instead of relying on algorithms, curation, or your own saved articles, Feedly brings the content to you. It does this by taking advantage of an old, but still incredibly useful technology called “RSS Feeds.” Most blogs and websites use an RSS feed to essentially broadcast updates for their sites across the internet. Feedly picks up on these RSS feeds and collects them, organizes them, and makes them available for you to read, save, share, etc. So, if there are blogs or publications that you like to check on for the best new info in your industry, you can keep up with them all in one place using Feedly.
Another very useful feature of Feedly is that it lets you create a feed out of Google keyword alerts. Say you want to know anytime somebody mentions your brand in an article, or perhaps one of your products, or your competitors’ products. You could set up Google alerts and get an email letting you know about each mention, but with a lot of mentions you will probably get annoyed and either turn the alerts off or just ignore them. Using Feedly, you can collect those alerts in one place and quickly scroll through them to see which ones are relevant.
Did you know that there are 400 hours of video uploaded to YouTube every minute? That’s the equivalent of 65 years of video per day. With all that video, there is probably some very solid content worth sharing with your social media followers. You can make the search easier on yourself by finding channels that are relevant to your industry and following those channels. At the top of the YouTube home screen, they make it really easy to find all of your subscriptions, right next to the “trending” tab – another useful resource!
Sometimes, great content can just be a quote from a famous author (or little-known author, if that’s your thing) that feels particularly prescient or resonant. And if you are looking for quotes, GoodReads is a great place to get them. They have a whole section and search engine for popular quotes, allowing you to search by author, keyword, or tag. You can even save authors under the “my authors” tab. If you are going to use quotes, though, make sure that you attribute them correctly. Misattributed quotes run rampant across the internet, you that is definitely not a problem you want to be contributing to. In fact, GoodReads even has several “Misattributed” tags that they apply to quotes that people frequently get wrong.
Still feeling stress out of social media sharing? 10twelve can help your company by contacting us today!