“Tell me and I forget, teach me and I may remember, involve me and I learn.” -Ben Franklin
America’s fascination with video is an undying love story.
By 2019, more than 80% of all web traffic will be video. Let that digest for a second. No matter what category of industry your website falls into, 80% of your customers’ time spent online will be video-based.
In case those stats aren’t enough to motivate you to film a brand video right now, 70% of marketers are now agreeing that video outperforms all their other content.
1. Human Element
One of the most dangerous things a business can do to itself is lose its human connection. The desire to connect is one of the deepest desires of the human heart.
Companies who know how to tap into this achieve raving fans in their customer base, and companies who ignore connection end up going out of business.
While videos are certainly not the only way to achieve connection with your consumer, they are the most popular and fun way to do so.
Americans love anything filmed. Sometimes I’m shocked at the kind of stuff we’ll sit down and pig out on. How much more do you think a consumer would like to watch a video when it’s about one of their favorite brands, products or a service that they use?
2. Tell Your Story
Storytelling is oxygen for your brand. Without it, you have no brand whatsoever.
Video is the best way to tell the story of your company because in two minutes or less you can lock in who you are, where you started, what you do, your visual identity, value proposition, a call-to-action, and still have time to play cool music.
All this without your potential customer even moving a muscle! (Except the one that clicks the play button maybe.)
3. Increase Conversion Rates
According to a survey by Video Rascal, 85 percent of people are more likely to buy a product or service once they see an accompanying explainer video.
Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers.
Although most businesses manually count sales to see what products are most popular, videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
4. Rank Better in Google Search
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure.
This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. A video gets their attention immediately.
Note: According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
5. Clarifies Your Product/Service
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service.
People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
6. Simple to Make
If you have a smartphone, you have a video camera. If you have a Mac, you already have relatively sophisticated video editing software.
We recommend eventually upgrading to something a little more sophisticated than an iPhone, but the equipment you need to start creating video is minimal and affordable.
A small camcorder, a tripod and a small clip-on mic are just about all you need to start shooting quality video.
7. Elements of an A+ Video
• It’s real. No need for hired models here. In fact, if you hire people to star in your video who aren’t actually part of your company, you lose a portion of that oh-so-desirable connection you seek. Your customers want to see you engaging as real people with real people, doing real things like using your real products or service! The key word is obviously real.
• It’s short. This isn’t a documentary, so keep your video as short as possible. The ideal length is between one and two minutes, and never longer than five. Even though your audience loves watching videos, they also bore pretty easily. Which brings us to the following point…
• It’s engaging. Get your funny bone on! Or, if you're dealing with serious material, get into your emotional shoes. Whatever feeling you’re trying to get across emotively to your customer, now’s the time to do it big time. Turn up the pumping music, put your heart into your body language and vocal tone. Energy doesn’t lie; people can tell if you’re excited to be on camera or if you absolutely hate it.
• It’s easy-to-understand. Don’t try explaining too much information or demonstrating too many services in one video. Consolidate and prioritize the most important things you want your customer to see/understand.
Interested in a brand video, but don't have the right equipment? Contact 10twelve today for a brief consultation!