Offsite SEO is like the big brother of Onsite SEO. It has the ability to look out for and lead traffic to your website. Offsite SEO is doing the hard work; it’s out there on sites that may have much or little to do with your website directly, working to direct eyeballs to your website.
In this blog we’ll be covering the most essential ways you can use Offsite SEO to maximize and sustain the traffic your website is getting.
Social Networking Sites
Social media provides another way for businesses of all sizes to generate brand awareness, direct traffic to the site, and to boost SEO.
Researchers now agree that social “signals” such as Facebook likes and shares, Twitter follower counts and tweets linking to your site and pages, and Google+ circles and reviews and links are all noticed by the search engine bots and algorithms, and help contribute positive SEO power to your site.
If you’re in a B-to-B market, LinkedIn promotion of your latest content can drive direct traffic and the occasional shared link from your networks.
Also known as online reputation management, social media is the first and foremost step with which you have to initiate your process.
This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines.
You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that can be crawled by search engines (these blogs are commonly identified as Do-Follow Blogs).
If your skill set doesn’t include writing content for blog posts, hire a guest blogger (or several, depending on your need for content) and ask them to write unique content on the topics of your choice so your blog or website can gain more credit from a search engine point of view.
Search Engine Submission
Don’t underestimate the power of directly submitting to search engines! You can do this for free by submitting your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Locos or Excite to get listed for free.
Social Bookmarking is another powerful way of promoting your website, but lately many people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines gravitate towards these types of sites and often visit them.
Do social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. Be careful while doing this, however; meticulously handling the tags is essential to broadcasting your news on a wide-area network. If you participate in this effectively, your website traffic may very well increase.
If you copy/publish another website's news or content on your website, don't forget to place their website link as a reference. Let others do it for you as well. Link popularity equals SEO popularity.
Linking to internal pages within your site whenever necessary is something commonly known as Internal Linking. This increases your internal link popularity, which is another huge factor of Google Page Rank algorithm. For reference, the best known example of successful internal linking is Wikipedia.
Share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa and Photo Bucket. Don’t forget to title your photos and add text as this helps with your SEO especially within Google Images.
Write reviews about others businesses and ask your clients to write a review of your business in major business review sites like Stylefeeder, RateitAll, Shvoong, and Kaboodle. In addition to asking your clients to review your business, ask your friends as well! A steady flow of reviews accent your SEO rankings beautifully.
To take advantage of this, you should keep a review profile on every available site that applies to your industry. Every local business should have a Google+ page, a Facebook business page, and a Yelp profile.
In addition to asking your clients to review your business, ask your friends as well! A steady flow of reviews accent your SEO rankings beautifully.
Citations are small business profiles that contain information about your business. Google My Business page is the most well-known, but there are also business directories that store these listings as well.
Google crawls each of these listings and checks that the information provided is accurate. Google looks at info such as name of the business, hours, phone number, link to the official site, and address. If Google finds that the info does not match up, your site is less likely to show up in search results.
Ensuring that your citations are accurate is crucial to offsite SEO. Google wants to know that your business info is trustworthy and 100% accurate before increasing its search rankings.
In a related vein to the topic of citations, make your website local so that search engines can easily view your website and fetch the content based on location. This will help you reach a targeted audience, which is specifically helpful if you are a brick-and-mortar company, but also helpful for online businesses. Submit your website to Google Local, Maps, Yahoo Local and Yellow Pages.
Press Release Promotion
If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. These sites will help you to publish your site in Google News.
PPC Ad Campaign
If none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website with PPC, but these campaigns can often be extremely effective.
Want to find out more way Offsite SEO can help your company? Contact us today for advice!