With over a hundred million monthly active users, LinkedIn is among the most popular social networks in the world. Chances are, you probably already have a profile for yourself. But you may not be taking full of advantage of LinkedIn for your business, and using it to its full potential. Having a personal profile is a great start, but if you have a business, you need to also have a company page on LinkedIn.
For one, LinkedIn can be a great resource for your customers and potential customers. You can use it as a space not only to provide information about your company, your mission and your products, but it can also be a way to show off your latest offerings or campaign. Additionally, you can use the “company updates” feature to engage with your customers, ask questions and answer questions. By creating a discussion on your LinkedIn company page you are helping to provide a sense of community which will be associated with your brand.
A LinkedIn company page isn’t just a resource for customers, it’s also a way for you to show your company off to prospective employees. People considering joining your company will look to your LinkedIn profile for information, and to get a sense of your brand. It’s also an opportunity for your company to appear in search results so prospective applicants can find your company in the first place.
Along the sidebar of your LinkedIn company page, you can also display which groups you are managing or participating in. This lets people know that you aren’t just a company, but part of a greater community, adding legitimacy and weight to your brand image.
For more information on LinkedIn company pages, check out our free visual guide.