Investing in Marketing for Business Growth

Too often, people get too busy with their day-to-day business activities and neglect their marketing, or they get penny-wise and dollar-foolish and try to do everything themselves or do nothing at all. Neither of these strategies is the right approach. The key to successful marketing is striking the right balance by strategically investing in activities that maximize impact without putting significant demands on time or draining your budget. This ensures that you are able to get your brand out there and present it well. Looking for affordable areas to invest in to boost your marketing growth? Try focusing your efforts in these key areas.

Get Active on Social Media  

Whether it’s beautiful photos on Instagram, Snap-chatting specials, announcing sales on Twitter, or posting about your brand on Facebook, there are tons of marketing opportunities on social media you can capitalize on. A well-coordinated social media strategy doesn’t have to suck tons of time or tons of money — and it can be highly effective. Research consistently shows that customers are increasingly turning to social media in order to gather information about the products and services they are using and to learn more about the brands they’re interested in.

“Some of the most effective and cost-effective marketing strategies for growing a new business now come from social media. Platforms such as Facebook now make it easy to test headlines, images, concepts, ads, and more for investments of less than $5 per day,” Ty Crandall, CEO of CreditSuite, told Forbes. “Once you know what works, then it’s easy to apply that to other platforms that might cost more. This type of strategy can save you a ton of money and help you figure out what works quickly, even if you are only working with a shoe-string budget.”

The key to ensuring your success on social media is doing some comprehensive research to figure out what sites your target audience is most active on. For example, if your target audience is in their early 20s, you’re probably better off cultivating a presence on Instagram and SnapChat, whereas if you’re targeting middle-aged moms, you’re better off focusing on Facebook. Research into the sites your audience is using allows you to maximize the visibility of the content you post, ensuring the efficacy of your strategy.

Dedicate Time to Blogging

Blogging is an excellent way to drive growth in your business. Not only is it an effective way to drive more traffic to your site, it is also a powerful way to boost your rankings in search engine results pages. Search engine algorithms tend to favor websites that are updated frequently with “fresh” content, as well as websites that offer high-quality, relevant content to users. Blogging can help a company achieve both of these aims, which translates into improved visibility and more sales.

The key to being successful at blogging is consistency. Ideally, you’ll want to be blogging a few times a week. However, if you can’t do this, you need to develop some kind of consistent schedule and stick to it — even if that’s just once a week. Try to develop a content calendar so that you have a continuous stream of fresh ideas to turn into great blog posts.

Craft Compelling Calls-to-Action (CTAs)

Compelling CTAs are surefire ways to drive results when it comes to boosting your business growth. Research shows that great CTAs consistently boost click-through rates and increase sales. Remember, effective CTAs are all about helping your customer understand how your brand’s products and services can meet his or her needs. “The key [to growing your business] is understanding how your target market is looking for your service, then maximizing efforts in those marketing channels with relevant and strong calls to action,” Spencer Kirk, CEO of Extra Space Storage, explained to Forbes. Make sure you spend some time optimizing your CTAs to maximize success. 

Integrate Coupons and Discounts with Your Mobile Strategy

It’s no secret that coupons and discounts are a great way to attract customers. However, did you know that coupons and discounts can be particularly powerful tools in relation to a mobile strategy? Customers report that when they click on a mobile ad, their preferred destination is a mobile coupon. In addition, a majority of consumers report that they have a more positive opinion of a loyalty program or coupon program if they are able to access and use the coupons and discounts online.

“Instead of filling their wallets and purses (or three-ring binders for the savviest shoppers), consumers have changed how they prefer to receive these types of coupons now that mobile wallet apps – like Apple Wallet (for iPhones) and Android Pay (for Android phones) – have become more mainstream,” Alex Campbell, co-founder and chief innovation officer at Vibes, wrote in Entrepreneur. “Consumers are leading the charge and their preferences are loud and clear: give us more offers and loyalty cards to save in our mobile wallet apps.”

Distribute Press Releases

High-quality, informative press releases don’t necessarily require a lot of time to produce, and they can be an excellent way to keep your customers and people in your industry up to date on the latest developments in your business. You can create press releases to announce a number of developments, from launching a new product to accolades or awards that your company has won to relevant research your company has produced. Just make sure that the press releases you are distributing are relevant and high quality, and that you’re syndicating them across sites where they are most likely to gain traction.

Make Sure Your Local Listings Are Up to Date

Developing and optimizing your local listings on sites like Google Places is a guaranteed way to drive growth. More and more users are using mobile to find the products and services they need. When your local listings show up in SERPs, it isn’t just a great way to drive traffic to your site; it is also a great way to get people into your store. You want information that is up to date, compelling, and, most importantly, accurate.

Having details like address and phone number inaccurately recorded can be disastrous. In today's "Let's Google it" times, people need to be able to find your business and reach out to you easily or find the most accurate up to date information.

In conclusion, you can still succeed in marketing without spending too much time or money. The key is to invest strategically in areas that will pay off. With some intelligent decision-making, you can and will grow your business with marketing.

Need help with where to start? We partner with our clients to form long term strategies to help them grow smart. Contact us to learn more.