When you’re getting a new business up and running, putting together and implementing a new marketing strategy can be daunting. Although blogging is an important part of content marketing, many new businesses feel like they simply don’t have the time or the resources to develop and syndicate high-quality blog content. However, neglecting your business’s blog can actually hurt you in the long run. Making a commitment to maintain your blog and publish content consistently is one of the best things you can do for your new business. So, what are the benefits of blogging for new businesses? Let’s take a look.
It drives traffic to your website.
When you’ve just launched a business, it can be a challenge to get a steady stream of traffic to your website. Elements of your SEO strategy are most likely still a work in progress, as it takes time to build a robust link profile and get all of your content indexed by search engine crawlers. You’re also likely still working to build up a social media presence, working to gain traction in your niche, build a following, and to syndicate content. Furthermore, many new businesses, particularly small businesses, don’t have the funds for comprehensive paid advertising, like PPC or email marketing campaigns. So, what’s the solution? Blogging.
Every time you write and publish a blog post, it is one more indexed page of content for your website, which is one more page that has the opportunity to show up in search engine results pages (SERPs). Consider this: Websites that routinely blog have a staggering 434 percent more indexed pages than websites that don’t blog. Ultimately, your target audience is much more likely to pay attention to your content if it shows up in organic search results as opposed to in paid ads. Believe it or not, over 70 percent of users ignore paid ads and instead just focus on organic results. To maximize the traffic-driving effects of your blog, you should try to post on a daily basis. Research shows that blogs that post daily get 5 times more traffic than blogs that post weekly or less.
It gives you more content to share on social media. Interesting content is one of the top three reasons that people choose to follow a brand on social media. However, as previously mentioned, most new businesses don’t have tons of content built up. Blogging on a regular basis can help you to build up your content repertoire, which means that you have more to share on sites like Twitter, LinkedIn, Facebook, and Pinterest. Remember, the more frequently you share content on social media sites, the quicker you will build up a following. This is a great way to improve your brand’s visibility.
It helps you convert traffic into leads. For both B2B and B2C marketing purposes, blogs help businesses convert traffic into leads. In fact, B2B marketers that use blogging as part of their marketing strategy generate 67 percent more leads than marketers that don’t. By converting traffic into leads, you can ultimately drive more sales, improving your bottom line.
It can help you to build up your link profile. Link building is a key component of SEO and a key factor in Google’s ranking algorithms. Blogging can actually help you build up your link profile. Did you know that companies that blog receive 97 percent more links to their website? That means the more you blog, the more inbound links you will get and the higher your rankings in SERPs will be. That’s part of the reason why 95 percent of companies that blog report higher search engine rankings.
It helps you to rank for long-tail search queries. When it comes to SEO, blogging has another added benefit: It helps you rank for long-tail search queries. With web content, it is easy to rank for keywords that are more specific but much harder to rank for long-tail keywords. Blogging can help with this, as you can integrate long word queries into blog titles and sub-headings. This is incredibly valuable, as while these long-tail search queries are less common, they tend to be much higher converting.
It can help your ROI. When it comes to developing a marketing strategy, blogging should not be overlooked, as it is a great way to increase your return on investment. It’s key that a marketing strategy produce results. By integrating blogging into your marketing strategy, you can drive up your ROI, meaning you will see more results with each dollar you spend. This is especially important for new businesses that may be strapped for cash, as it helps ensure that the dollars you are spending on marketing are having an impact. Without a doubt, blogging can and does add value to your content marketing strategy.
It helps you establish authority and can boost trust in your brand. Research shows that people prefer to get to know a brand through quality articles than through paid advertisements. If you are consistently publishing content that answers your target audience’s questions and provides them with information that they feel is valuable, you will establish yourself as a credible authority in your niche. Furthermore, customers routinely report that they feel blogs are trustworthy sources of information. In fact, as of 2016 blogs, were rated as the fifth most trusted source for accurate online information.
It is also worth noting here that when your blog content is shared across social media, it also helps you establish your brand as a credible authority. In fact, roughly half of people measure the influence and authority by the number of shares it received on social media networks. This is another reason to make sure that you are sharing your blog content across social media. The more content you share, the more likely that other people will share it, which goes a long way in building credibility.
It helps with “freshness.” Google likes recent content. Therefore, websites that have new, “fresh” content will rank higher than websites that have stagnant content. Blogging is an excellent way to improve your freshness score, helping ensure a steady stream of new content on your site. Fresh content translates into improved visibility on Google, which is good for improving your SERP rankings and driving more traffic to your website.
The bottom line is that blogging without a doubt can help your new business succeed. The key is to ensure that you are publishing content that is specifically tailored to your target audience’s wants, needs, and preferences, which may require some research. You also want to make sure that you are blogging on a consistent basis. This doesn’t necessarily mean that you need to be blogging every day, but you should generally try to post around the same time on the same day of the week if you are only posting on a biweekly basis. Ultimately, from driving traffic to establishing brand authority, blogging is an excellent way for new businesses to maximum their chances of success in the long term and grow a loyal customer base. In addition, remember that the more you blog, the more benefits you will see.
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