Building a large and highly active online community requires much more than simply posting interesting content. Social media is a two-way street. You can’t just broadcast messages to your audiences and expect to increase engagement and followers. You need to also interact with your audience and other users. That means that you’ll need to spend time manually searching for, liking, following, and commenting on relevant pages and posts.
In other words, it takes a lot of time and effort. To many, it can seem like a tedious task and extremely time-consuming. If you are managing it all on your own, it could take anywhere from weeks to years to cultivate a community and see all that hard work finally pay off. So, how can you unload yourself and accelerate the process?
Some hire a professional in-house or outsource the work to an agency or a freelancer. Others are looking to another possible solution━automation. Automating engagement tactics like commenting and liking may seem unusual, but a trend is beginning to develop.
One of the primary leaders in this trend is a tool called Kickstagram. For organizations that need help with managing their Instagram profile and community, it may sound like a huge timesaver. However, there are a few things that businesses need to know about Kickstagram and similar automation tools before they hop on the bandwagon.
What Exactly Is Kickstagram?
Kickstagram is an Instagram bot that automates interaction by liking, following and commenting on other pages on behalf of your account. Kickstagram identifies followers who are most likely to connect with your brand. Kickstagram ensures an additional 60,000 users every month. It’s a paid-for automation service. Plans begin at $99 a month.
Pros of Kickstagram
There are major advantages to using an automated interaction tool, however, there are also big disadvantages. Some of the most common benefits that Kickstagram users cite are that:
● It’s cost-efficient. Hiring a person to manage the interaction part of your Instagram may not be possible for smaller businesses with tight budgets.
● It saves time. The process of manually interacting with other profiles to grow your presence can take considerable time and resources.
● It can grow your follower count. When you manually comment, like and follow other users, the interaction helps to grow your community. The automation tool follows the same premise. However, the quality of those follows and the reputation it builds for your brand has come into question.
Social media runs 24 hours/7 days a week. It never turns off, so any opportunity that you have to automate certain aspects is worth exploring. Although effective automation tools can take some of the burden off of your shoulders and also help you grow your community, you should consider your options. The wrong automation tools can leave you vulnerable to mistakes and oversights, so it is crucial to select the right tools for you.
For a quick bump in followers, it may be useful to your company. If that is your goal, then you can test it out for a few days to determine if it is an effective solution for you. If you want to cultivate an active, loyal community, you may want to explore outsourcing or freelancing options. Growing your social presence and engagement isn’t easy. It takes a lot of hard work and time, but the results are well worth it. To learn more about automated tools or for support managing and growing your online communities and brand, chat with us at 10twleve