Starting a blog is one of the best possible things you can do for your business. A business blog is useful for everything from SEO ranking, to acquiring new customers, to increasing engagement. But by all means, don’t take me at my word. Take me at my facts.
Here are a few reasons to start a business blog which will convince you that you probably should have already started one:
Blogging Drives Traffic
When a company has an active blog, the search engines find it. Websites with blogs get indexed 434% more often. They create 97% more links to their site, and they generate 55% more site visits than those without.
Blogging Builds Trust
81% of internet users in the U.S. trust the information and advice that they get from blogs. So, the more you blog, the more trust and authority you will build with your audience. Authority is one of the best ways to establish your business as a leader in the field, and place where people will turn not only to get new information, but they will also recognize your company as a provider of value, making them more likely to spend money with you.
Blogging is a Resource
Over the next five years, customers will become more and more likely to do their own research on the internet before making purchasing decisions or doing business with a company. In fact, by 2020, customers are expected to manage 85% of their relationships on their own and on the web. This means that the more information you can put out there, the more you can be relied upon as a resource not just about your own company, but about other areas of interest for your business.
Blogging Gets Returns
Putting a priority on blogging increases your chances of getting a positive ROI on your marketing efforts 13x. This is an incredible feat for something that a single person can do with a relatively small amount of time.
Blogs are What People Do on the Web
Nearly a quarter of all time that people spend on the internet is spent on blogs or social networks. That means as you increase the amount of content you are providing, coming across your target audience’s radar either on your own blog, or via sharing on various social networks becomes very doable.
Blogging and Branding Go Hand In Hand
68% of consumers will read content from the brands that they are interested in. In other words, when people like your content, they’ll be interested in your brand, and when people are interested in your brand, they’ll like your content. But they can only find that content if you create it.
Blogging Leads to Lead Growth
When compared to small businesses that do not have a blog, those with a blog have 126% higher lead growth. For most small businesses, one of the main goals of marketing efforts is to grow leads, thus leading to more people that can be converted into customers or clients. Blogs can clearly have a huge impact here.
Blogging is More Effective Than Advertising
Nearly half of all online shoppers begin their search for a product or service in a search engine. This means that paid advertising may either not be effective enough to influence a shopper at that time, or might just not show up when they are looking for that information. A blog on the other hand, is far more likely to show up in search results, which is exactly where consumers are looking.
As you can see, there are tons of advantages to having a blog for your business. And with the barrier to entry being so low (it’s easier than ever to put a blog on your website thanks to services like Squarespace), there’s really no reason not to do it. All it takes is a little bit of your time.
Don't seem to have the time in the day to blog? 10twelve can help produce consistent, keyword-rich content that will connect with your clientele, establish you as an expert in your industry and improve your search engine ranking. Contact us today!