We get it, there are a ton of social platforms that are available and maintaining a social presence, let alone leveraging it, can be a very time-consuming task. Nonetheless, it can be a very powerful tool depending upon your business.
As a society, we have been undergoing a new era so to speak as Baby Boomers are retiring and Millennials are moving into the spotlight. The media has labeled Millennials as entitled, job hoppers, and the culprits of ‘killing off’ industries. Despite your personal opinion of Millennials, there is no denying that if you wish to see your business grow you should keep a pulse on trends and core desires of the Millennial generation.
There is no denying it we are living in the age of foodies. Studies have shown that the average Millennial eats out five times per week, giving restaurants a huge opportunity to promote and drive their business. As a restaurant owner, you have a lot on your plate. We’re sharing some inside tips and strategies that can boost your customer reach.
Before you can sell customers on your products and services, you need to sell them on your company. You need to convince them that your business is about more than making a quick buck. The same goes for potential employees, and even media. They all connect with organizations that have a greater purpose. The way many organizations do that is by developing strong core values and culture.
Many successful CEOs, founders and executives will tell you that the secret to business growth is to hire the right people. Employees play a vital role to your business in more ways than you may realize.They contribute to company growth, not just through their performance or the work that they do but as brand ambassadors. Although it is seen as cliche, the first question that most people ask when they meet someone new is: What do you do? Our careers and the companies that we work for form a significant part of our identity.
The retail sporting goods market in the United States continues to grow and grow. Between 2009 and 2014, the industry grew from $38 billion to $44 billion. Moreover, it isn’t just the industry’s growth that makes it an incredible business opportunity; it’s also the impressive profit margins. Research shows that the sporting goods market has gross profit margins close to 40 percent.
Making a presentation is intimidating. You rely heavily on programs like PowerPoint to give your potential investors or customers insight into your business. With technology continuing to improve, there has to be a better way. Well, there is! Whiteboard videos have taken the market by storm. It is not hard to understand why. We grew up watching our teachers guide us through tough math problems, foreign words, and more during grammar school through writing on the whiteboard. These types of videos are really a no brainer. We already are automatically inclined to perceive whiteboards as a tool for learning.
It is common for entrepreneurs and business owners to get so caught up in the day-to-day tasks of running their businesses that they often forget to take a step back and evaluate what is working and what isn’t – and how that can be translated into their company’s broader marketing efforts. Whether small e-commerce sites or major multinational businesses, most businesses have a few products or service offerings that generate the bulk of their revenue. Companies need to take steps to identify these revenue streams and develop strategies to marketing to them. So, how can you market to your main sources of revenue? When developing and implementing your marketing strategy, be sure to keep the following principles in mind.
Did you know that more than 500 million hours of video are watched on YouTube each and every day? Or that almost two-thirds of all Google searches feature video? Consumers increasingly value video content. If given a choice between learning about a product on a webpage via text or via video, an estimated 4 out of 5 would choose video. Just adding a video to marketing emails can drive up click-through rates by a staggering 300 percent, while embedding videos within landing pages can increase conversion rates by up to 80 percent.
There is no denying it: the athletic apparel market is one of the most lucrative apparel industries out there. Morgan Stanley predicted that the athletic apparel market will grow to an impressive $83 billion by 2020 – and just about everyone from Kanye West to Alexander Wang is clamoring to get in on the action.