8 Restaurant Marketing Tips and Tricks

8 Restaurant Marketing Tips and Tricks

There is no denying it we are living in the age of foodies. Studies have shown that the average Millennial eats out five times per week, giving restaurants a huge opportunity to promote and drive their business. As a restaurant owner, you have a lot on your plate. We’re sharing some inside tips and strategies that can boost your customer reach. 

Why Understanding What Your Company Values is Key to Obtaining New Business

Why Understanding What Your Company Values is Key to Obtaining New Business

Before you can sell customers on your products and services, you need to sell them on your company. You need to convince them that your business is about more than making a quick buck. The same goes for potential employees, and even media. They all connect with organizations that have a greater purpose. The way many organizations do that is by developing strong core values and culture.

How Small Businesses Can Use Social Recruiting to Leverage Their Business

How Small Businesses Can Use Social Recruiting to Leverage Their Business

Many successful CEOs, founders and executives will tell you that the secret to business growth is to hire the right people. Employees play a vital role to your business in more ways than you may realize.They contribute to company growth, not just through their performance or the work that they do but as brand ambassadors. Although it is seen as cliche, the first question that most people ask when they meet someone new is: What do you do? Our careers and the companies that we work for form a significant part of our identity.

How to Market Motorsports Equipment & Apparel

How to Market Motorsports Equipment & Apparel

The retail sporting goods market in the United States continues to grow and grow. Between 2009 and 2014, the industry grew from $38 billion to $44 billion. Moreover, it isn’t just the industry’s growth that makes it an incredible business opportunity; it’s also the impressive profit margins. Research shows that the sporting goods market has gross profit margins close to 40 percent.

Why Whiteboard Videos Kick-Ass

Why Whiteboard Videos Kick-Ass

Making a presentation is intimidating.  You rely heavily on programs like PowerPoint to give your potential investors or customers insight into your business.  With technology continuing to improve, there has to be a better way. Well, there is! Whiteboard videos have taken the market by storm. It is not hard to understand why.  We grew up watching our teachers guide us through tough math problems, foreign words, and more during grammar school through writing on the whiteboard.  These types of videos are really a no brainer.  We already are automatically inclined to perceive whiteboards as a tool for learning.

Reevaluating Your Main Sources of Revenue and Marketing to Them

Reevaluating Your Main Sources of Revenue and Marketing to Them

It is common for entrepreneurs and business owners to get so caught up in the day-to-day tasks of running their businesses that they often forget to take a step back and evaluate what is working and what isn’t – and how that can be translated into their company’s broader marketing efforts. Whether small e-commerce sites or major multinational businesses, most businesses have a few products or service offerings that generate the bulk of their revenue. Companies need to take steps to identify these revenue streams and develop strategies to marketing to them. So, how can you market to your main sources of revenue? When developing and implementing your marketing strategy, be sure to keep the following principles in mind.

Video Is the Future: How It’s Evolving and Where It’s Heading

Video Is the Future: How It’s Evolving and Where It’s Heading

Did you know that more than 500 million hours of video are watched on YouTube each and every day? Or that almost two-thirds of all Google searches feature video? Consumers increasingly value video content. If given a choice between learning about a product on a webpage via text or via video, an estimated 4 out of 5 would choose video. Just adding a video to marketing emails can drive up click-through rates by a staggering 300 percent, while embedding videos within landing pages can increase conversion rates by up to 80 percent.

The Athletic Apparel Industry and How to Enter It

The Athletic Apparel Industry and How to Enter It

There is no denying it: the athletic apparel market is one of the most lucrative apparel industries out there. Morgan Stanley predicted that the athletic apparel market will grow to an impressive $83 billion by 2020 – and just about everyone from Kanye West to Alexander Wang is clamoring to get in on the action.

Prepare Your Small Business for Cyber Monday

Prepare Your Small Business for Cyber Monday

Black Friday gets quite a lot of attention as the biggest retail day of the year. But believe it or not, Cyber Monday now surpasses Black Friday as one of the biggest retail days of the year. In 2016, the National Retail Federation reported that 108.5 million customers made purchases electronically over the Thanksgiving period – around 10 million more than made purchases at brick-and-mortar stores. Last year’s Cyber Monday, consumers had spent a staggering $540 million by just 10:00 a.m. In total, the day brought in $345 billion in sales, making it the biggest day in history for ecommerce.

Nontraditional Items You Can Sell with ECommerce

Nontraditional Items You Can Sell with ECommerce

E-commerce is one of the biggest innovations in the past few decades. Customers are no longer limited to visiting stores to find that perfect item. They can browse unlimited selections from the comfort of their own homes, reading up on reviews and easily comparing products from different organizations.