Nontraditional Items You Can Sell with ECommerce

Nontraditional Items You Can Sell with ECommerce

E-commerce is one of the biggest innovations in the past few decades. Customers are no longer limited to visiting stores to find that perfect item. They can browse unlimited selections from the comfort of their own homes, reading up on reviews and easily comparing products from different organizations.

7 Steps to Handle Negative Press Like a Pro

7 Steps to Handle Negative Press Like a Pro

Media love can be fickle. For example, take the medical-testing startup Theranos. In 2015, was being called the most innovative health company valued at $9 billion, with its founder the youngest, female billionaire in America. Now it’s a dark tale of “what not to do” in business.

When you are on the rise, they love to cover you. However, they also will get the story of your downfall. Media was just as quick to turn on them as they were to prop them up once it was revealed that they weren’t upright and forthcoming in the beginning. The major takeaway: Don’t oversell. Be honest about your business and what it has to offer.

What Is Affiliate Marketing and How Can I Leverage It for My Business?

What Is Affiliate Marketing and How Can I Leverage It for My Business?

Affiliate marketing can best be described as a kind of performance-based marketing in which a business rewards its marketing affiliates for every visitor or customer brought to its website as a result of the affiliate’s marketing efforts. In other words, a company will provide an affiliate with commission in exchange for promoting its products or services. The affiliate might, for example, post an ad leading to the company’s website on his or her blog. For every visitor that ends up on the company’s website via that ad, the affiliate gets paid a set amount. This means that businesses only pay for results, giving affiliate marketing an unusually high ROI.

Adding Value to Your Business with Goal-Oriented Social Media Marketing

Adding Value to Your Business with Goal-Oriented Social Media Marketing

When it comes to social media, there is no such thing as a one-size-fits-all strategy. Rather, your social media strategy should be developed and executed with specific goals in mind. In other words, you need to think carefully about what you are trying to accomplish. Is the objective to promote your products? To offer a channel of communication and customer service to your customers? To increase your brand’s visibility? Here, we’ll break down four social media goals and why they are valuable to your business.

Why Your Company Should Market with Promotional Products

Why Your Company Should Market with Promotional Products

In the minds of the consumers, promotional products are one of the most effective forms of advertising. Promotional products are great at delivering the core aims of advertising. They create 22% more leads, turn 52% of people into customers, and improve 76% of people’s opinion of the company. They also usually cost less than other types of advertising, giving you more bang for your buck.

7 Outside the Box Marketing Ideas to Grow Your Business

7 Outside the Box Marketing Ideas to Grow Your Business

You’re blog subscribers are increasing by the day, your social media stats are killing it, and your content marketing strategy is kick ass too, but you still aren’t seeing the marketing results that you have planned for. (Sound familiar?) Perhaps you’re in need of something different – Something outside the box. We’ve rounded up 7 creative marketing ideas to amp up your marketing and provide you the ROI you are looking for. Every business is different, which means there’s no one size fits all, but these tips can be adapted to fit your specific needs. So stop asking yourself “what else can I do?” and without further ado, let’s look outside the box...

Why Google Cares about Content

Why Google Cares about Content

It’s no secret that Google is obsessed with delivering high-quality content in response to user queries. Google’s Panda 4.1 update, which went live in September of last year, put even more importance on quality content. This means it is now weighted more heavily in Google’s ranking algorithms. The update ultimately helps Google push sites with lower quality or those with thin content further down in the rankings while promoting sites with content that is of high quality. That’s pretty important to the overall success of your website. Not only is Google the number one search engine in the world, it also is responsible for sending more traffic to websites than any other search engine.

PPC Advertising: Which of These 5 Channels Is Right for You?

PPC Advertising: Which of These 5 Channels Is Right for You?

There are many reasons why businesses include pay-per-click (PPC) campaigns in their overall marketing and sales strategies. You may have a great product but need to increase your customer base. You may be launching a new service and need to boost awareness or you may be opening a new store location and want to connect with local customers.

6 Keys To an Effective Social Media Distribution Team

6 Keys To an Effective Social Media Distribution Team

Creating engaging content is critical to business success and survival, but it is only part of it. Even if you have stellar content, it won’t matter if the right people aren’t seeing it. Distribution is key, but it is also something that many companies struggle to execute effectively. In fact, although brands invest around 25%-43% of their marketing budget on content, only 23% of CMOs believe that they are getting the right content to the right audience at the right time and format.

How the Term Branding Has Evolved

How the Term Branding Has Evolved

The word “brand” is derived from an Old Norse term “brandr”, which means literally “to burn”.  Cattle ranchers would burn marks into their livestock to signify ownership. Each brand mark was unique so that ranchers could identify their animals from other livestock if they were lost or stolen. In the same sense, a cattle rancher’s mark is similar to the logo of businesses today, it’s unique, recognizable and communicates ownership.

Chatbots are on the Rise: How Do They Compare to Email Marketing

Chatbots are on the Rise: How Do They Compare to Email Marketing

Figuring out the best marketing solution for your company is overwhelming.  Tons of terms are thrown around like automation, funnels, bots, conversion, and more.  What does this all mean?Building an email list and automating an email strategy is all the buzz right now.  However, Facebook Messenger is on the horizon. Choosing the right solution for your company is definitely a head scratcher.  We’re here to help! Both email and Facebook Messenger marketing have their pros and cons.  We created a list to figure out which advantages work best for your business.

How Retail is Changing

How Retail is Changing

2017 is only a few months in and already it has been a dark year for retail stores. These past months saw bankruptcies of nine retail giants. Big name brands like Macy’s announced the closure of over 100 stores. Companies across the board are hitting multi-year lows. Even Ralph Lauren closed its store on the iconic Fifth Avenue.