How Not to Alienate People on Social Media

How Not to Alienate People on Social Media

A well-planned, well-executed social media marketing campaign can work wonders for your brand, helping to boost brand visibility, facilitate meaningful engagement between your brand and your customers, and drive up sales. But social media blunders can have a catastrophic effect, and just one mishap can alienate large chunks of your followers and put a dent in your reputation, which translates to lower sales that hurt your bottom line. So, what can you do to ensure that you avoid costly blunders and do not alienate anyone on social media? Be sure to keep the following do’s and don’ts in mind.

Four Things Conventional Education Will Not Teach You About Owning a Business

Four Things Conventional Education Will Not Teach You About Owning a Business

Owning a business can offer tremendous rewards, both personal and professional. It also holds unique challenges that not everyone is prepared to face. The good news is that you can learn how to handle those challenges; the bad news is that, in all likelihood, nobody ever taught you how. A traditional education is good for many things—I hear yours was excellent—but it tends not to address some important realities about life as a business owner.

There Is No Magic Formula to Create A Viral Video

There Is No Magic Formula to Create A Viral Video

Trying to create a viral video often seems like trying to win the lottery. The odds of winning big are slim and if you do, there is usually no rhyme or reason why. It seems almost random. When you look at the types of videos that do go viral, you’ll be hard-pressed to find a common thread between them.

Why Your Business Should Use a Marketing Agency

Why Your Business Should Use a Marketing Agency

Today, there are many independent-thinking entrepreneurs. We like to think we can do everything from the dreaming up of an idea to launching the idea all the way to selling it. It is natural, then, that many entrepreneurs are entrenched with DIY (Do-It-Yourself): an ethic which is defined as the self-sufficiency of accomplishing tasks without paid specialists.

As an entrepreneur who used to suffer from this precise affliction, I can attest to the fact that an individual can, with enough time and resourcefulness, seek out the knowledge required to complete any given task.

How to Use YouTube to Leverage Your Brand

How to Use YouTube to Leverage Your Brand

By now, nearly everyone knows that video content is a big deal. In case you haven’t or you’ve forgotten, here’s a refresher: The average Internet users views 32 videos every month, and consumes 16 minutes of online video ads. When shared on social media, videos generate 1200% more “shares” than text and image posts combined. Four times as many consumers would choose watching a video about a product than reading about it.

Direct Messaging and Active Engagement

Direct Messaging and Active Engagement

Active social media is a kind of social media engagement that makes use of a dynamic and interactive approach to engagement with customers. Direct messaging is a specific kind of active engagement on social media in which a brand uses a social media site’s direct messaging capabilities to reach out to people online. Today, Instagram, Twitter, and Facebook all allow brands to direct message customers. All in all, the popularity of direct message marketing is growing. If your brand isn’t already in on the action, it is probably time to start thinking about it.

How Marketing Can Shape the Style of an Entire Industry

How Marketing Can Shape the Style of an Entire Industry

The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.

What You Need to Know about Major Apparel Print Processes

What You Need to Know about Major Apparel Print Processes

Major apparel print processes are becoming more and more popular. Increasingly, brands are recognizing the power of printed apparel in building brand identity. After all, getting customers to wander around with a T-shirt that boasts your brand’s logo is a powerful form of advertising and can significantly improve your brand’s visibility. If you’re considering major apparel print processes, you should know a few things.

Your Business Might Be Leaving Money on the Table

Your Business Might Be Leaving Money on the Table

Every business aspires to generate more revenue and make more money. But what if there was no huge secret to earning more money to your business? What if with a few small tweaks, you could significantly boost revenue? Well, chances are you can. Believe it or not, lots of businesses inadvertently leave money on the table that could otherwise be picked up. To make sure your business isn’t leaving money on the table, be sure to keep the following in mind.

Empowering Your Team for Success

Empowering Your Team for Success

When an employee struggles to make eye contact with the rest of the team at weekly team meetings or is too timid to speak up in company brainstorm sessions in spite of showing great promise, the root cause of the problem is often a lack of empowerment. Put simply, when an employee doesn’t feel empowered, he or she can’t perform their role to the best of their ability. Not only are they not gaining skills and experiences as quickly as they could be, but they’re unlikely to be top performers or take the initiative required to really drive your organization to a new level of success.

Key Components to Designing Logos

Key Components to Designing Logos

Logos are a key component of branding. When designed well, a customer will immediately associate a logo with a given brand, boosting brand visibility and recognition. However, creating the perfect logo is easier said than done. To ensure you get it right, be sure to keep the following things in mind when designing your brand’s logo.