Empowering Your Team for Success

Empowering Your Team for Success

When an employee struggles to make eye contact with the rest of the team at weekly team meetings or is too timid to speak up in company brainstorm sessions in spite of showing great promise, the root cause of the problem is often a lack of empowerment. Put simply, when an employee doesn’t feel empowered, he or she can’t perform their role to the best of their ability. Not only are they not gaining skills and experiences as quickly as they could be, but they’re unlikely to be top performers or take the initiative required to really drive your organization to a new level of success.

Key Components to Designing Logos

Key Components to Designing Logos

Logos are a key component of branding. When designed well, a customer will immediately associate a logo with a given brand, boosting brand visibility and recognition. However, creating the perfect logo is easier said than done. To ensure you get it right, be sure to keep the following things in mind when designing your brand’s logo.

Making Your Branding Materials Stand Out

Making Your Branding Materials Stand Out

When you are out establishing a business and building a brand identity, one of the first things you need to think about is developing and distributing branded materials. When well executed, branded materials are a powerful form of marketing and a key way of building brand visibility and recognition among your target audience, so it is crucial to get things right. Your brand materials absolutely need to reflect your brand’s core identity, purpose, and message right down to the smallest details.

Importance of Determining Your Target Audience

Importance of Determining Your Target Audience

When establishing a business, entrepreneurs often believe that the whole world will want the product or service that their organization is selling. They’re reluctant to narrow their focus on any one group of people, worrying that this process might “limit” their options and sales potential. However, the reality couldn’t be further from the truth.

No matter how entrepreneurs might want to spin it, the harsh truth is that not everyone is your target customer. Inevitably, not everyone will be interested in the product or service your business is selling, and any thinking to the contrary isn’t just delusional. It could actually be damaging. Failure to hone in on and correctly target your target demographic won’t help you to keep your options open; it will just hurt your business by spreading your marketing resources too thin.

Positive Effects of Collaboration in Small Businesses

Positive Effects of Collaboration in Small Businesses

In today’s world, collaboration isn’t just a nice to have—it is key to ensuring your organization’s resilience and success. Collaboration can help your employees to come up with better ideas, lead to solutions for complex problems, boost organizational efficiency, and, ultimately, improve your bottom line.

In fact, according to a 2013 Aberdeen Next-Generation Communications (NGC) study examining the communication practices of over 125 organizations, the more an organization actively fosters collaboration, the more improvement it sees in key business indicators year on year. Robust communication in and between teams translated into a 16 percent year-on-year increase in customer retention, a 15 percent increase in employee productivity, and a 13 percent increase in employee satisfaction.

The B2C Guide To Pinterest Marketing

The B2C Guide To Pinterest Marketing

Pinterest isn’t just a place to plan out your imaginary wedding or dream wardrobe. Yes, it is great for those purposes, but it is also proving to be one of the most effective sales channels for B2C companies.Since launching in 2008, the visual social network has grown to over 110 million monthly active users. But, what is perhaps more impressive is the way in which users interact with Pinterest content. It is different from any other social channel.

How to protect your brand from identity theft online

How to protect your brand from identity theft online

Chinatown in New York City is laden with designer knock off handbags, sunglasses, and whatever else your heart desires.  The price tag is very appealing.  Not everyone can afford a Kate Spade purse or Prada sunglasses, so we settle for Cate Spade and Prado. We never think twice about how these knockoffs affect the companies where the originals are made.  Consider this; the same thing is happening online.  People are creating websites similar to yours that could hurt your business' reputation.

How Marketing Can Shape the Style of an Entire Industry

How Marketing Can Shape the Style of an Entire Industry

The most remarkable marketing campaigns throughout history didn’t just increase sales or raise brand awareness. The brands that spearheaded them influenced how we think about not just their product or service but the entire industry. At their core, they were so memorable because they changed minds. They knew the power of emotions, beliefs and perceptions.

The Complete Guide to Social Media Images and Graphics

The Complete Guide to Social Media  Images and Graphics

People respond to visuals. The graphics that you use in your marketing and on social media platforms has a huge influence on how people perceive your brand. With the right images, you could boost the ROI and engagement of your digital efforts.

Instagram and Influencers, What’s Best for Your Brand?

Instagram and Influencers, What’s Best for Your Brand?

With over 600 million active users, Instagram is one of the largest social networks. It is also one of the most active. According to Instagram statistics, 50% of users have followed a brand and another 60% learn about a product or service through the platform. Even more impressive is that 75% of Instagram users take action, such as visiting a site, conducting a search, making a purchase or telling a friend after being inspired by a post.

7 Steps to Making Your Business Thrive with Customer Service

7 Steps to Making Your Business Thrive with Customer Service

We get it. Sometimes when you’re consumed with crunching numbers or conversion rates, it’s easy to forget that behind each of your sales is a customer who is as human as you and me. They’re human beings with bad hair days and nights of zero sleep; people with annoying in-laws and stressful jobs.