When it comes to SEO, links are even more important than ever. These days, it is virtually impossible to rank well without external links pointing back to your site. Google’s ranking algorithms now weigh the quantity of links pointing to your site, along with authority of the websites linking to it. In other words, if there are tons of highly reputable websites linking to your website, then you will get an SEO boost. That means if you write a blog post that the New York Times, the Chicago Tribune, the Wall Street Journal, and Forbes all suddenly decide to link to, expect your rankings to get a serious boost practically overnight.
You’ve probably heard it before: Print is dead. Digital marketing has long surpassed the world of magazine advertising, and the future of advertising is sure to be on a webpage – not a printed page. But is that really true? Well, not so fast. The reality of the situations as it turns out is much more complex.
It’s no secret that creating the perfect blog that will attract high levels of traffic is no easy feat. It’s been estimated that some 2 million new blog posts are published each and every day, so the competition is stiff, to say the least. However, by making sure you have the basic foundational elements of an excellent blog in place, you can put yourself on the right trajectory. To put yourself and your blog on the road to success, look at the five crucial elements of the perfect blog.
Freelancers are becoming more and more common. According to a recent study, roughly 30 percent of companies fill at least some roles with freelancers and short-term contract employees. The Bureau of Labor Statistics has reported an increase in the number of people engaging in temporary or contract-driven work over the course of the past few years. As of 2015, about one-third of the total U.S. workforce was classified as freelance, and it is estimated that that percentage could rise to 50 percent by the end of 2020.
There is no denying it: In order to succeed, restaurants need to a marketing plan. In order to get people through your doors, at your tables, and eating your food, you need to market your restaurant to the surrounding community to make people aware that you even exist and that your food is worth trying.
“One of the most competitive markets to be in is the food business. Because of this, how a restaurant markets itself can be the difference between success and failure,” AJ Agrawal explained in Forbes. “You might have the greatest-tasting food in the world, but if you’re not actively marketing your product in the correct way, you simply won’t make it in the food industry. Restaurants need to market themselves to be accessible and appealing to an ever-growing consumer base that prioritizes efficiency, creativity, and competitive pricing.”
“Tell me and I forget, teach me and I may remember, involve me and I learn.” -Ben Franklin
America’s fascination with video is an undying love story.
By 2019, more than 80% of all web traffic will be video. Let that digest for a second. No matter what category of industry your website falls into, 80% of your customers’ time spent online will be video-based.
One of the most difficult challenges of running a small business these days is managing your social media feeds. It’s not enough to just interact with followers, tweet about the blog post you just wrote, or remind people how great your products are all the time. You need to be providing a steady stream of good, valuable content.
Coming up with all of the content for your social media channels can be exhausting. Even if you are curating content from others, scouring the internet for good stuff to share with your audience can feel like a full time job. Fortunately, you don’t have to do all of the content-hunting work yourself. There are a ton of great tools and resources you can take advantage of that will help you maintain a consistent stream of high-quality social media posts.
There is group of people in the United States that is over 23 million strong and growing. By 2020, they will account for somewhere between one-third and 40% of U.S. population, and will be the fastest growing generation in both the workplace and the marketplace. Even now, they already contribute more than $44 billion to the economy.
And most of them have yet to even graduate high school.
I’m not talking about Millennials. I’m talking about Generation Z.
No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.
Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.
You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.
It’s an undeniable fact that technology has changed the direct marketing industry. Unlike most people assume, however, it hasn’t exactly damaged direct mail marketing. In many industries it’s actually been enhanced by the dawn of digital technology.
Direct mail is great at getting leads to visit a webpage, encouraging customers to buy online or collecting information (including email addresses) from prospects.
How hard could pay-per-click ads be? The truth is that although setting up an AdWords can be done quickly, they are not as easy to manage as they appear.
Entrepreneur.com has a great article about how to set up an AdWords campaign in ten minutes, but we’re taking you for a deep dive into the lesser-known components of a wildly successful campaign.
Decisions, decisions. If you’re a small business owner, you already understand why you need to have a marketing budget. The confusing part is: who do you choose to manage it?
Some people say you should build an internal team. Other people say, “Hire us! Our whole agency can help you!”
While there are definitely scenarios and businesses that require an ongoing, internal team, here’s why we think agency marketing is usually better for small businesses.