The constant uncertainty of a startup can be somewhat quelled by enlisting the talents of an experienced startup consultant who can share his/her expertise and provide advice that will help point your business towards success. While it can be helpful to use a consultant with experience in your industry it isn’t necessary.
Apparel is one of the leading industries in the world. It is valued at more than 3 trillion dollars and comprises 2% of global GDP. Womenswear is worth an estimated 621 billion dollars, followed by menswear at 402 billion. The United States has the largest apparel market worldwide, with a value of more than 395 billion dollars.
When you first open your business, you may be full of optimism. It may even be a smashing success for the first few months or even years. However, every company faces difficult times.
Today’s business world is extremely competitive. There are fewer barriers to entry, and it is easier for anyone to build a website or sell products online through marketplaces like Etsy or Amazon. In an ideal world, strategic planning and strong leadership could prevent a rough patch from happening. But, as a business owner, you may know firsthand that some factors are simply out of your control. The economy could take a turn for the worse or the market could shrink. It’s not a matter of “if” tough times happen, but “when”.
How much money and opportunity are you losing by not measuring your metrics? That’s the question you should be asking yourself if you’re a small business owner.
A massive new industry has arisen around data gathering, tracking and measurement. New tools have been developed aimed at making analytics for small business owners a snap.
But how and what should you be measuring for your small business? Let’s dive in.
No one likes a copycat. “Me-too companies” are inevitably going to have a hard time making it in an increasingly competitive market. Brands constantly need to find a way to distinguish themselves and communicate what makes them stand out from the competition, particularly those that are in oversaturated markets. As a brand, you need to ask yourself, what makes you different from everyone else out there? Why should people buy from you as opposed to your competitor around the block? How can you deliver value?
When it comes to SEO, links are even more important than ever. These days, it is virtually impossible to rank well without external links pointing back to your site. Google’s ranking algorithms now weigh the quantity of links pointing to your site, along with authority of the websites linking to it. In other words, if there are tons of highly reputable websites linking to your website, then you will get an SEO boost. That means if you write a blog post that the New York Times, the Chicago Tribune, the Wall Street Journal, and Forbes all suddenly decide to link to, expect your rankings to get a serious boost practically overnight.
No one taught me how to write a rocking blog post. I’ve learned through painful mistakes what makes a blog work and, thankfully, what makes a blog too muddy to wade through.
Let’s talk about what you like to read. If you’re anything like me, you read blogs about everything from media news outlets, to pop culture, business and finance; marketing and technology.
You even read those weird articles that float across your Facebook page and lead you down a rabbit hole.
When it comes to engagement, visual content is better than simple text by just about every measure you can think of. Facebook posts containing images are twice as effective as text alone. When those images are moving (aka VIDEO), that effectiveness jumps to 12 times!
We see those kinds of results almost no matter where video shows up. In email, video can increase click-through rates 200-300%. When combined with full page ads, videos increase engagement 22%.
Starting a small business is hard. Keeping that business going is even harder. It can feel like an endless wave of decision-making, strategizing, and to-do lists that only seem to get longer. Fortunately, you’re probably not the first person to start the kind of business that you’re running. And even if you are, you certainly aren’t the first person to call themselves “entrepreneur” and dive into the start-up deep-end. That means you don’t have to go in it alone. There are people you can turn to for advice, support, or even just a kindred spirit to talk to. These people are called mentors.
When many people think of a rebrand, they imagine a complete head-to-toe makeover. However, it doesn’t have to be a major overhaul. It is more common for companies to make slight adjustments to keep their business competitive and sustainable.
If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.
A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.