Drink some coffee, put on some gangsta rap and handle it.
— Ray-Ray

Whether he’s hitting the apex on the race track in his Mitsubishi Evo, cruising' in his '64 Lincoln or steering his next startup company toward insane success, Raymond Sjolseth is always moving. One look at his creds and you’ll wonder how this guy did it all in under 40 years.

The key: Ray’s need for speed is anything but reckless. He’s launched and soared businesses in the automotive, woodworking, third-party logistics, big box retail, and LED technology industries by keeping an open mind and investing in the most important assets of all—passion and people. 

From motorsports to efficient energy to cruelty-free fashions, Ray’s interests fuel the ideas for viable businesses that thrive under his direction. He has an innate talent for connecting people with projects that drives innovation, creativity, and mind-blowing results.

He appreciates strong coffee, well-executed necktie knots, and inspired design. He is a husband and a father who understands the importance of the work-life balance. And the fact that he wasn’t born into a life of privilege pushes him even harder to ensure that all of his successes are earned—and grounded in concepts and people that move him.

On and off the track, Raymond Sjolseth is focused, driven, and always ready for the next adventure. Learn more about his career here: raymondsjolseth.com


Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.
— Amy Poehler

With a very rare combination of incredible graphic design and business savvy, Kelly makes things happen. You may find her cussing at Photoshop, working with a client or creating some gorgeous website all while watching Real Housewives.

She is deadline driven, budget conscious and begins each project by diving into the client's business as if it were her own. Get ready for questions.

The only thing worse than starting something and failing is not starting something at all.
— Ian Kelly

Licensing and branding entrepreneur with over 16 years of experience. Specializing in management of multimillion dollar companies, product development, consulting, and launching of new brands and intellectual property, as well as entertainment productions. Co-owner in nightclubs and restaurants in San Diego including the nationally acclaimed FLUXX.
Prior to 10twelve, Ian was CMO and Partner at HL Brands and COO and partner of Vokal with multi platinum selling music artist Nelly, a clothing brand which grew to one of the top 3 urban brands in both 2001 and 2002.  Moved on to envision, create and become COO and partner at Apple Bottoms, which is now a globally recognized urban lifestyle collection for children and adults, with sales that reached over $100 million at its peak. Apple Bottoms caters to women of all shapes and sizes, the collection has not only won over the public but has also received nods from media giants; including Oprah, Tyra Banks, Ellen, The Today Show, and many others. Later Kelly licensed and Launched “Trukfit” boys nationwide as the CMO, which was Lil Wayne’s stamp on fashion. Continued to launch and consult a multitude of other well renowned brands.

Currently, Ian continues to launch and consult for a multitude of other well renowned brands and companies while joining forces with us at 10twelve!

If you’re really successful at bullshitting, it means you’re not hanging around enough people smarter than you.
— Neil DeGrasse Tyson

Once upon a time, Joey was an IT professional locked in a server room dealing with SOX compliance. The end.

Much like Cinderella, no one realized the beauty that was hiding behind the fireproof door of that server room. Then, we found him photographing some insanely beautiful images on the streets. He has been working with us for years and manages photography, videography, web builds and anything technology related. He has a passion for photography, technology and looks forward to challenges. Bring it on, we're in. Check out his portfolio.

Bringing 3-4 perspectives in a room and it trumps an expert everyday.
— Ujjwal Gupta

She's recently decided to change scenes from the dusty deserts of Arizona back to her hometown of Chicago. And though her desire for a radiant sun tan and cravings for Mexican food were satisfied she knew that she needed to be back in this crazy city to fully thrive. Much like the city around her, Madeline lives a high energy, non-stop, and a caution to the wind lifestyle. She is always ready to conquer a new challenge. No stranger to hat hair, you can catch her wearing many hats. With a strong background in community development, operations, and customer service. Whether it’s a question about product development, social media, or how to do a headstand... she's bound to give your Google search a run for its money. She runs on collaboration, vision, and green juice. More than anything she's full of excitement. Excitement for life, growth, and creating.

Don’t Touch Me Peasant.
— LP

Lauren graduated from University of Illinois at Chicago with a degree in Marketing/communications and a minor in sick rap skills.  She then went on to get her paralegal degree at Loyola University. Although she was in the domestic relations legal field, mainly writing motions and pleadings, her main focus was on the clients and facilitating relationships to enhance the intimate nature of the business. She kinda likes people…regardless of her quote above…

Now you can find her developing content for new brands or collaborating with clients to enhance or create their websites. With her straight forward, tell it like it is personality and her stellar Googling skills, clients will always get 100 percent focus and attention from her.    

“Only those who will risk going too far can possibly find out how far it is possible to go.” 
— T.S. Eliot

Originally from Philly, PA Micky is a passionate Automotive Enthusiast and rolls a BMW M3 all dialed in. He is an avid foodie & coffee Fanatic. He has 10+ years in aftermarket automotive with specialties in sales, business development & management. Micky has expertise in International brand management and bringing global brands to market in North America. Micky spends his time with his family, working and thinking outside the box.

The best time to plant a tree was 20 years ago. The second-best time is now.
— Chinese proverb

Simon is an entrepreneur with 10+ years in the automotive aftermarket. He has worked with renown brands such as Brembo, Ferrari and BBS Wheels. He is an avid race track enthusiast, world traveler, car addict who also has a taste for exquisite food and luxury watches. He brings an international flavor to our table with implementing sales and marketing strategies for global brands.