Every one of us at least once came across a company’s social media profile that seemed too robotic or too personal. Social media platforms are incredibly powerful, but there are many mistakes you can make on your way to becoming a social media ninja, as well as the good tactics you should learn to follow in your business. Whether you’re getting started with social media as a huge business owner or a small entrepreneur, beginnings are not always easy. You should start by learning the etiquette behind the business side of social media and be prepared for its constant evolution. Of course, it will take practice to fully understand the rules of social media presence, but here are some tips for you to apply to your day-to-day tasks.
1. Choose the best platform for your business.
First of all, it’s essential to get to know the platforms that may be suitable for your business. Contrary to what many believe, social media doesn’t fit every kind of business. Consider what kind of content you’re able to provide for your audience or customers and choose the best way to deliver it.
2. Be active, but not too much.
When it comes to social media, you should keep your audience entertained and informed, but not overwhelmed. You shouldn’t post too often, as it may lead your fans to stop following your posts or even the whole profile. Moreover, too many posts can get lost within your audience’s news feeds and people may not see the information that could be important to them.
3. Know your audience.
Before you start being active on social media, you should tailor your style to your consumer base. Keep in mind your customers mostly care about the product or service you provide, which means they need to be treated professionally - root to branches. In order to comply with your audience’s demands, post content your followers can relate to, such as tips and tricks or full tutorials and how-to guides. It’s recommended to stick to 80/20 rule: 80 percent of your posts should be important to your customers, while 20 percent may be more fun and not linked to your services or products.
4. Perfect customer service.
This is something that can make or break a business. Always provide a great customer service, as happy clients are more likely to recommend your product or services to their friends. After all, a happy customer will probably come back and stay loyal to your brand as long as you keep good quality.
5. Give more, take less.
Social media is a tool that gives you a chance to create a special long-term relationship with your customers. Keep in mind that it is a two-way street, so if you want to take something from your audience, you must give first. It’s of utmost importance to make your followers see and believe that you’re delivering a lot of free content and information, as it will give them even more reasons to pay for your product or services when the time comes. Think about your business; maybe there is something you can use in social media in order to make a good use of it to improve your business.
1. Don’t neglect your social media profile, but don’t share too much.
It’s important to use social media in business, but simply having an account on Twitter or a page on Facebook will never be enough. You should keep your profiles and pages active if you want them to work for your business. On the other hand, it’s important to plan a relevant strategy to the content you share so that you don’t share too much of it at once. Consider keeping a checklist for posts that will be shared on your social media platforms. What you share becomes a representation of you and your business in this area, so it’s important to use common sense when posting.
2. Don’t ignore your audience’s activity.
Engage with your customers, especially if they comment on your posts. Keep in mind that when you respond to their questions and comments, they feel as if you care about them. It all comes back to great customer service. Never ignore important comments, instead use them as a chance to know your audience and interact with them. On the other hand, it’s a great opportunity to show your followers that you’re a professional in what you do. Social media is about relationships and interacting with your audience is key.
3. Don’t copy and paste across platforms.
It’s okay to use the same content across your social media profiles, but you should invest your time to change the voice of the message to match the platform you’re posting on. An original message written for each social media profile should be based on its audience and purpose.
4. #Don’t #Use #Too #Many #Hashtags.
Hashtags are extremely popular nowadays on many social media platforms; nevertheless, it’s worth to keep it reasonable while posting on the Internet. One or two appropriate hashtags that connect your post to all other content on that particular subject should be enough. It’s also a great way to create categories for your social media posts. That said, try not to turn every word into a hashtag, maybe with one particular exception - does Instagram ring a bell?
5. Don’t get personal.
When running a social media profile, it’s easy to get emotional and personal, especially when having a crisis. What should you do when dealing with the negative feedback from your audience? Don’t let your emotions get to you. Keep your answers simple and polite, whatever the case is. Remember that everything you post online stays there. Even if you get mad and write something too emotional, your client can print-screen your response and use it to inform other people about your customer service.
To wrap it up, despite being a powerful tool, social media platforms should be used in a way to motivate you to create engaging profiles and keep your business running. Don’t get comfortable. Experiment and get creative when communicating with other people. Also, take a look at your social media strategy and incorporate amendments and changes if necessary. As I mentioned above, social media can make or break your business. If you want to achieve a great success on the Internet, reach out to the experts at 0-Sixty Media, as these platforms change every single day.