Every one of us at least once came across a company’s social media profile that seemed too robotic or too personal. Social media platforms are incredibly powerful, but there are many mistakes you can make on your way to becoming a social media ninja, as well as the good tactics you should learn to follow in your business. Whether you’re getting started with social media as a huge business owner or a small entrepreneur, beginnings are not always easy.
In the motorsport industry, customer loyalty is one of the keys to great success. We all know that it is much easier to sell to your existing customers than new ones, as bringing new clients will cost you 6 to 7 times more than keeping an existing customer. However, many companies direct their efforts on bringing new customers. Generally, you should keep in mind that retaining your existing customers is equally important.
Many racers say that they have troubles finding the right fit when it comes to motorsport sponsorship. However, they also have many excuses why they cannot find the sponsor, and contrary to what they believe, it is not that hard to find a great sponsorship in this matter. Usually, racers are simply not prepared properly to look for a sponsorship or they just don’t take it seriously enough.
Radio is one of the oldest forms of mass media in the world. Around in one form or another since the early 1900s, radio has been a part of everything from simple two-way communication, to news and emergency information, to entertainment, advertising, music, even cultural revolution. Through it all, radio has persisted and evolved like no other form of media before it, or in the years since it’s proliferation.
Streaming services. Video On Demand. IPTV. Web TV. Whatever you want to call it, these are all forms of Internet TV.
Internet TV is pretty much what it sounds like – TV, on the internet. While internet TV has been around in some form or another almost since there has been an internet, advances in technology and shifts in the media landscape have caused it to explode over the last few years.
Social media has become a huge part of the car buying experience in recent years. A quarter of all U.S. car buyers reportedly use social media as a resource to discuss or communicate about their recent purchase experience. More than half of consumers looking to buy a car are doing their research primarily online. Three-quarters of car buyers said that social media and review sites were the most helpful resource in choosing a car dealership. And when it comes to Facebook, a whopping 84% of auto buyers are active on the platform.
If you haven’t noticed, in the past few years, podcasts have become highly popular. Podcasts are a series of audio files that cover a specific topic and can be downloaded from the Internet or through a mobile device.
Whether you are cooking dinner or getting a workout in at the gym, listening to a podcast has become one of the most popular ways to consume content. Thanks to mobile devices and apps, they are convenient and easy-to-access. People can learn something interesting, catch up on the latest news or just enjoy some humorous entertainment on their daily commute.
Livestreaming isn’t new, but it has only recently shot to mainstream popularity. Now, businesses, celebrities and regular people are sharing and viewing live video online. The majority of the Internet viewed more live video in 2016 than they did the year before. According to Social Media Examiner, 14% of marketers reported using live video in 2016. Another 50% plan to use Facebook Live or Periscope in 2017 and want to know more about live streaming. The trend shows no sign of slowing down.
If livestreaming capabilities have existed for over a decade, (even more if you count TV broadcasts), then why does it seem to have only recently gained traction now? Also, why are more people recording and viewing live videos online and what does it mean for businesses?
In recent years, the proliferation of social media has totally changed the game in terms of how brands are able to communicate with their audiences. And the impact has been even more significant in competition industries where fans are involved, such as motorsports.
Companies involved in motorsports, from racing teams to manufacturers to organizers, have an ability to speak directly to and engage with fans like never before thanks to social media. The opportunity is there to not just strengthen the fan base and attract new fans, but also to create a better environment for access and engagement than other sports in the media landscape.
Do you have a favorite podcast that you listen to during your work commute, while you’re at the gym or whenever you get the chance?
Podcasts are becoming an increasingly popular way to consume content. They are also relatively easy to create, if you know the basics.
Maybe you have expertise in a niche and want to share it with other enthusiasts. You may have been thinking about starting a blog or website or already have one and want more ways to connect with audiences. You may be a business looking to gain a competitive edge and are experimenting with more engaging ways to connect with customers.
Perhaps the biggest and most important rule in marketing and business is: know your audience. As online live video streaming becomes more popular, more brands are incorporating it into their marketing strategy.
Live video through television has been around for decades, with the first, United States nationally televised broadcast in 1951 from San Francisco. During it, President Harry S. Truman spoke about the Multilateral Treaty of Peace with Japan.
People are more in control of the content they consume than ever before. Mobile devices and low-cost streaming services have made Internet TV and radio highly accessible and attractive alternatives to traditional options.
Before, television networks largely decided what and when viewers watch TV. Today, Internet TV and video streaming services like Netflix, Hulu and Amazon Prime give more control to the viewer. There is a huge opportunity for brands and businesses to advertise and create content for online consumption. There are a few essentials to know about online TV and radio options before diving in.