Types of Outreach You Should Be Trying Today

Types of Outreach You Should Be Trying Today

As a business owner, you probably get dozens, if not hundreds, of emails each day. Many of these emails may be from other businesses wanting to form partnerships or trying to pitch opportunities. It’s true that when you’re running your own business, you have a lot on your plate — and the last thing you probably want to think about is what you can do to help someone else’s business. However, ignoring these emails can be a major mistake.

Reasons Why You Should Create More Infographics

Reasons Why You Should Create More Infographics

“Infographic” has been a major buzzword in the world of digital marketing over the past several years. And, they’re becoming more and more popular. According to the Content Marketing Institute, there was a 17 percent increase in B2C marketers’ use of infographics between 2015 and 2016 and a 5 percent increase in B2B marketers’ use.

Ways to Build Your Company's Following on LinkedIn

Ways to Build Your Company's Following on LinkedIn

As of February, there were an estimated 467 million users on LinkedIn from over 200 countries, with another two users joining the platform every second. However, the power of LinkedIn doesn’t stem from the quantity of connections it offers a user. Rather, it stems from the quality of potential connections. Consider this: Close to half of all users on LinkedIn are key decision makers within their organizations

What Customers Really Want

What Customers Really Want

The Ultimate Guide to Customer Desires and Expectations

Business success is about more than just attracting customers and making the sale—these days, it’s also essential to hang on to the business you’ve already attracted by forming strong connections with your repeat customers. With so many options available to the modern consumer, businesses are faced with a major challenge: to stand out as a company the public can trust, prompting them to return to it while facing an endless barrage of promotions and online campaigns from competing companies.

Starting An Apparel Brand – Part 1: Your Identity And Your Audience

Starting An Apparel Brand – Part 1: Your Identity And Your Audience

What is your brand? Is it your company name? Your products? Your packaging? Your logo? Your website? Is it a few clever words that describe what your company’s all about?

The truth is it's none of those things. And all of them. I know, I know. That’s super confusing. Read on, and let’s see if we can make some sense of it. 

How To Sell To Big Box Retail – Part 2: Pitching The Big Leagues

How To Sell To Big Box Retail – Part 2: Pitching The Big Leagues

Selling your products to a big box retail store can be an absolute game changer for a growing business. There’s a lot that companies have to accomplish, and some tough questions that have to be answered, before determining if you’re truly ready. But, once you’ve decided to take the leap and sell your wares to big box retail, that’s where the real work begins.

What You Can Do to Increase Page Load Speed

What You Can Do to Increase Page Load Speed

Even the most diligent businessperson knows that conversion is about much more than just marketing and product specialization. If you want to close the deal, you need to provide the client with an efficient and effective setting in which to view, test and purchase your product. Yes, that means you need to put some effort into making sure your brick-and-mortar store is well-appointed and strategically organized for max ROI, but it also means that your virtual store needs to function seamlessly for your customer—translation: they had better not be waiting ages for content to load.

The Most Effective Promotions of 2017

The Most Effective Promotions of 2017

Retailers and e-commerce sites are always looking for ways to boost sales and rack up new traffic. And with so many effective mediums for consumer engagement driving the market in recent years, the next big trend in marketing and promotions is always just around the corner.

There are so many excellent options available to the modern business, whether it’s a small start-up or the biggest conglomerate in the country. And in many ways, it feels as though multiple facets of the digital world have come together to create a marketplace in which any company can find incredible marketing resources. With so many options available, though, how does a business know which direction to turn? This is a great question, and we are here to help shed a little light on the subject and arm you with the information you need to choose the best promotions for your business.

Seriously, Knock It Off With The Pop-Up Ads

Seriously, Knock It Off With The Pop-Up Ads

It is an indisputable fact. People hate pop-up ads. According to research from the Nielsen Norman Group, when users were asked how various forms of advertising affected their web experience, 95% of people rated pop-up ads “negatively” or “very negatively.” Ethan Zuckerman, the guy who invented the pop-up ad in the late 90s, has even publicly apologized for inflicting this horror upon the world. (Note: In what has to be the height of irony, if you click on that link you will be greeted with a pop-up ad.)

Retail Design That Attracts and Keeps Customers

Retail Design That Attracts and Keeps Customers

If I were to take a walk through your retail store, what would I feel as I walked through the door? Would I be drawn to your product displays and lured deeper into the store or would I be repelled right away?

Let’s take a look at some of the elements that can attract your prime customer.

How A Small Business Can Benefit From Having A Mentor

How A Small Business Can Benefit From Having A Mentor

Starting a small business is hard. Keeping that business going is even harder. It can feel like an endless wave of decision-making, strategizing, and to-do lists that only seem to get longer. Fortunately, you’re probably not the first person to start the kind of business that you’re running. And even if you are, you certainly aren’t the first person to call themselves “entrepreneur” and dive into the start-up deep-end. That means you don’t have to go in it alone. There are people you can turn to for advice, support, or even just a kindred spirit to talk to. These people are called mentors.

How to Get Customers to Take Action

How to Get Customers to Take Action

Regardless what you may have assumed to the contrary, conversion is more of a science than an art. You don’t need to have a special way with words or a talent for selling things to get people to take the actions you need them to take.

40% of shoppers consult 3 or more channels (often while shopping) before making a purchase.  According to a research study reported in The Atlantic, 47% of the time, the human mind is wandering.