As of September, 2016, the amount of businesses advertising on Facebook reached over 4 million. While this represents a small percentage of the 60 million businesses who possess active Pages on Facebook, the upward trend is proof that the advertising works. In order to stay competitive within the social media market, those who haven’t yet jumped on the Facebook marketing bandwagon are going to need to climb aboard.
Everyone has their lists of great productivity apps that they like. In fact, it’s not hard to find lists that will throw upwards of 50 or even 100 tools to increase your productivity.
Seriously? Who has time to try out 100 tools? Suggesting that somebody check out 100 tools in the same sentence as the word “productivity” feels like both an oxymoron and an insult.
You probably already know that we love Squarespace. There are many reasons for our love, not the least of which is the beautiful websites they make possible, with amazing and powerful features, all in an incredibly accessible package. For instance, Squarespace is one of the easiest ways to start a blog, and do so in such a way that lets you focus less on the technical elements of how to get your posts online, looking good, in a way that is readable and shareable – and more on just creating valuable, great-looking content.
Whether your product is going into a grocery store, a boutique, or the latest gadget in Best Buy, getting your product packaging right is a crucial step in your marketing process. For some customers, your packaging and label might be the very first introduction they have to your product and your company, necessitating a clear understanding of who you are and what you are offering. For others, it will be the last chance you get to convince buyers to make a purchase, and to make that purchase with you and not with one of your competitors.
The first thing you need to understand about hackers and distributors of malware on the internet, is that it can happen to basically anyone. There is no target to large or small. And hackers aren’t even necessarily (or likely) after information specific to your site or your business. Hackers hack because they can. If you leave them an opening, they will find it. This isn’t a scare tactic, just a fact of how they operate.
When it comes to having sales and promotions for your business, there is no magic bullet or secret formula for success. Every business is going to have different goals, different needs, and different profit margins. However, even though we can’t tell you a 30% off sale will always bring customers in the door, there are a few strategies that have been tested and proven as effective ways to attract new customers or increase sales during slow periods or draw attention to new/special products.
Pinterest is definitely one of the more popular and interesting networks on the social media landscape right now. Its layout is highly visual, and its users are more engaged than the average user on other networks. Plus, Pinterest’s demographics are heavily weighted toward women, so it is much easier to target specific groups than on other networks.
Running a business is hard work. Can I get an amen? It shouldn’t be made harder by having to design a website, let alone strategize the marketing of that website.
If you’re like most business owners, you don’t know which shiny marketing agency you should start dishing out cash to. All you need is a website that works and a strategy to get customers there, but there aren’t very clear instructions on who to hire or who to avoid. Many agencies promise the world, and sadly, most of the time deliver much less.
It’s a a huge year for the professional social media marketer, let alone for the business owner of a B2B or B2C company who is just trying to stay afloat amidst the ocean of inundating social media trends.
Whew! If you thought that sentence was a bit of a traffic-jam, there’s a good chance you also feel that way about the mass amount of options and trends pummeling social media.
“I want to pay out large sums of money for bringing customers to my website and never see that investment returned to me,” said no one, ever. Strangely, though, the vast majority of online businesses lack the necessary knowledge behind the science of conversion to get people to move from looking at to buying their product or service.
A high conversion rate means a better return on your investment (ROI).
Have you ever visited a website or walked into a store that had no personality? Nothing stood out, nothing called out to you, nothing made you want to laugh, cry, or purchase it.
You probably don’t even remember the experience, because if the company had a strong personality - you would remember it. I call this personality voice. It would have engaged your emotions, and anything that engages your emotions triggers the part of your brain having to do with memory.
Packaging is arguably one of the most important pieces of advertising available to a business. It’s the first thing the consumer sees when viewing the product on the shelves (and often in advertisements before they ever even come into contact with the physical product); it’s the only thing that sets the product apart from the myriad other options on the shelves; and it even accompanies the product right into the home of the consumer where it will continue to be viscerally experienced during unpacking.