LinkedIn is now in its fourteenth year of existence. That means in human terms, it’s a teenager, likely having just entered high school. Chances are, you’ve probably been on LinkedIn for a while. You set up your profile, made some endorsements, gotten some in return. Now, you feel like you’ve taken the most important steps, you’ve imparted your wisdom, updated your job history, and its time to let LinkedIn go live its teenage life – maybe it’ll join the marching band, flunk a math test, get its heart broken by a prom date – you know, all the good stuff (Side note: this has somehow become a weird insight into my teenage experience. Sounds like I was pretty cool, right?)
Webinars. It seems like everyone these days is ready to flip on their webcam, go live, and espouse their knowledge to the awaiting world, who can soak in this wisdom from the comfort of their own home, office, or wherever they happen to be with their smartphone. It’s convenient. It’s cheap. It’s easy. In fact, it’s too easy.
Trade shows are great opportunities to market and promote a business. And one of the best, most time-tested methods of executing that promotion is with the trade show giveaway. AKA promotional gifts. AKA swag.
Yes, the entire notion is something of a cliché, but some clichés exist for a reason. And you may be surprised to realize, trade show giveaways are not so different from a marketing strategy you are likely already implementing. Trade show giveaways are basically in-person content marketing.
Can’t live with it, can’t live without it. That’s my personal take on social media, anyway.
While it’s almost impossible to maintain any kind of brand or online presence without social media, it is possible to use social media ineffectively and inefficiently, which ends up being just a gigantic waste of time.
Whenever you open Google Analytics, or really any analytics tools, there’s one metric that likely reaches up and smacks you in the face: Bounce rate.
Bounce rate sticks out because it’s got kind of a funky name. You’re probably not exactly sure what it does, but it seems bad, and you’re probably worried that yours is too high. Or too low. Or something.
Companies are increasingly competing for millennial's favor, and for good reason. There are some 200 million millennials in the US alone, roughly one fourth of the population. According to Millennial Marketing, it is estimated that millennials comprise roughly 20 percent of consumer discretionary purchases, which adds up to more than a trillion dollars in direct buying power.
We’ve said it before, and we’ll say it again: attempting to market to everyone is essentially the same as marketing to no one at all. With a variety of products and services flooding the market—and with a market that is vastly more accessible to consumers than ever before—establishing a target demographic is necessary if a company hopes to remain competitive.
Between juggling fulltime jobs, friends, and kids, most of us have way too much on our plates. We often make the mistake of trying to jam pack too many things in the day, assuming that we can do more than we actually have the time and energy for.
While it is good to be ambitious, if you pack too much into your schedule chances are things will actually backfire, and you will subsequently end up being less productive.
If you get someone to visit your website or click on your PPC campaign, you don’t want to blow it in the home stretch─the landing page.
A landing page is a web page that directs people to take a very specific action. It can be to subscribe to a newsletter, register as a user, create an account, download an ebook, sign up for a free trial, schedule a consultation, or simply buy a product or service.
Authenticity: Get Real or Lose Your Business
It’s time to get real. Consumers today are savvy. They have more tools at their disposal, are more connected, aware and conscious than ever before. If your business isn’t being honest and genuine, you’re in trouble.
People are opting out of heavily photoshopped models and superficial ad campaigns.
A few years ago, some marketers and businesses may have written Snapchat off as too immature and unfocused to be considered a viable platform. When it launched in 2011, many viewed it as a passing fad. Yet, six years later, it’s still here and going strong.
In the past year alone, it grew by 27% with more than one in five Americans using the app. It has even generated some interest from our 10twelve client base.
The average person isn’t just consuming content. They are creating and sharing it at a rapidly growing rate. Every month, the average Facebook user will create 90 pieces of content a month. Over 500 million tweets are sent every day, and around 3.7 blogs are posted.